I’m a social media and digital marketing guru that specializes in branding and growing online presences.
In addition to digital and social media marketing, I also have an extensive background in graphic design and photography, which has provided me with an expert knowledge of Adobe Creative Suites and Microsoft Office programs. My skills expand across paid, email and traditional marketing techniques to designing advertisements, product imagery, newsletters and infographics allow me to be a powerhouse on any team.
The following are highlights of my skills and accomplishments:
Internal Communications: Overseen teams of 20+ employees to coordinate internal and external presentations, work gatherings and distribute all memos, email and print, for all the employees of the various companies like The Power Barn and Grain & Berry. Handle the email and newsletter design for communications in companies with over 100,000 employees and subscribers, such as Dawn Food Products and St. George Technology. Coordinate all communication with Franchise and Corporate owners for all marketing and design efforts for Grain and Berry.
Media Budget Management: Oversaw the efficient use of advertising and social media project based budgets ranging from $500 – $750,000+ for over 20 accounts at any given time. Paid and organic campaigns would range from paid Meta (Facebook/Instagram) and LinkedIn ads to PPC, display, banner, Youtube and TikTok video advertisements.
Content and Paid Social Management: Developed numerous marketing programs and designs, such as logos, brochures, newsletters, info-graphics, presentations, banners, digital and print advertisements for multiple companies across a wide variety of industries ranging from food and beverage, healthcare, automotive, chemical and industrial to services, products and online services. Along with managing these B2B and B2C campaigns, I was also creating and managing social media and email marketing accounts for these industries.
Time and Project Management: Manage more than 20 projects, or tasks, at a given time while under pressure to meet strict weekly deadlines, both in a remote and on-site setting. These skills were used to communicate efficiently with franchise owners, vendors, distributors, and contributors for promotional events and day to day project and account management.
Marketing Techniques: Use of various techniques, with social media marketing, SEO management, Geo-fencing, and print and digital advertisements to increase each location’s growth, increase franchise development and on-boarding along with increasing the overall sales for the team.
Director of Social Media
NM+U Marketing Communications
April 2023 - Present
SEO + Digital Marketing
St. George Technology
April 2022 - June 2023
Marketing Manager
Grain & Berry
September 2019 - January 2021
Digital Media Executive
The Power Barn
January 2015 - January 2019
Digital
Dawn Foods
April 2018 - December 2018
Skills
Experience Level
Education
Qualifications
Industry Experience
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