AL CHERIN, or otherwise known as Alessandro Cherin, is a multimedia composer, music producer and songwriter. He is London born and based of Anglo-Irish/Italian parentage. AL has a versatile ability to create music in a variety of styles and genres, which is a challenge he has enjoyed. He also has experience and a great interest in video editing so understands how music works and tells a visual story. His work includes various corporate projects and some big name brands including Carphone Warehouse, Citroen and Armani.
The most significant project he worked on was the 2010 Papal visit to Britain of Pope Benedict XVI, where his music was heard in Hyde Park and leading parks in Birmingham and Glasgow by up to 80,000 people at each venue - and televised by the BBC and Sky TV. He also supervised the producing of the accompanying CD and DVD.
AL started as a studio keyboardist for Producers and DJ/Remixers and work includes tracks for All Saints, Jamelia and Beverly Knight. He has also had his own original jazz songs performed at Ronnie Scott’s and has also worked on Smooth Jazz, Disco, Ambient and Christian Faith based projects, while continuing to compose music for multimedia from his South London home production studio.
A passion of AL’s is the Jazz and Easy Listening sounds of yesteryear. He grew up listening to his parent’s and grandparent’s record collections and was captivated by the singers, songwriters, composers and arrangers of the past. He has a great love of the Great American Song Book contributors and is inspired especially by the Jazz and Latin song styles of the 1930’s to the 1960’s . AL has catalogue of songs he has written (music & lyrics) as a tribute to this genre called SOPHISTICATED SONGS.
As a lifelong practicing Catholic, AL has found inspiration in writing Faith related songs and this has been a big recent focus. He is now working on two projects of Christian/Faith songs, one of which is quite ambitious and he hopes will make an impact with God’s good grace and help! Alessandro has worked with many fine vocalists and musicians, and also sings himself. His Christian/Faith based songs cover MOR, Folk and Gaelic flavours and production styles.
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