Hey there š¤š» I'm a passionate brand marketer and digital strategist with a proven track record of building impactful online presences. As a *certified Digital Marketer* , I excel in SEO, social media marketing, and crafting comprehensive brand and marketing strategies. My most recent experience involved spearheading the online launch of an *apparel brand*. I developed their core *brand strategy*, implemented a robust *marketing plan*, and ensured a successful *digital debut*. I'm adept at *website creation* and possess a deep understanding of how to drive results through strategic online channels. I'm eager to leverage my skills to help **ambitious brands** amplify their reach and achieve their marketing goals.ā¦Hey there š¤š» I'm a passionate brand marketer and digital strategist with a proven track record of building impactful online presences. As a *certified Digital Marketer* , I excel in SEO, social media marketing, and crafting comprehensive brand and marketing strategies. My most recent experience involved spearheading the online launch of an *apparel brand*. I developed their core *brand strategy*, implemented a robust *marketing plan*, and ensured a successful *digital debut*. I'm adept at *website creation* and possess a deep understanding of how to drive results through strategic online channels. I'm eager to leverage my skills to help **ambitious brands** amplify their reach and achieve their marketing goals.WWWā¦
Hey there š¤š» I'm a passionate brand marketer and digital strategist with a proven track record of building impactful online presences. As a *certified Digital Marketer* , I excel in SEO, social media marketing, and crafting comprehensive brand and marketing strategies. My most recent experience involved spearheading the online launch of an *apparel brand*. I developed their core *brand strategy*, implemented a robust *marketing plan*, and ensured a successful *digital debut*. I'm adept at *website creation* and possess a deep understanding of how to drive results through strategic online channels. I'm eager to leverage my skills to help **ambitious brands** amplify their reach and achieve their marketing goals.ā¦Hey there š¤š» I'm a passionate brand marketer and digital strategist with a proven track record of building impactful online presences. As a *certified Digital Marketer* , I excel in SEO, social media marketing, and crafting comprehensive brand and marketing strategies. My most recent experience involved spearheading the online launch of an *apparel brand*. I developed their core *brand strategy*, implemented a robust *marketing plan*, and ensured a successful *digital debut*. I'm adept at *website creation* and possess a deep understanding of how to drive results through strategic online channels. I'm eager to leverage my skills to help **ambitious brands** amplify their reach and achieve their marketing goals.WWWWā¦
Available to hire
Hey there š¤š» Iām a passionate brand marketer and digital strategist with a proven track record of building impactful online presences. As a certified Digital Marketer , I excel in SEO, social media marketing, and crafting comprehensive brand and marketing strategies.
My most recent experience involved spearheading the online launch of an apparel brand. I developed their core brand strategy, implemented a robust marketing plan, and ensured a successful digital debut. Iām adept at website creation and possess a deep understanding of how to drive results through strategic online channels.
Iām eager to leverage my skills to help ambitious brands amplify their reach and achieve their marketing goals.
Skills
Experience Level
Branding
Expert
Email Marketing
Intermediate
Freelance Gig
Intermediate
Language
English
Intermediate
Hindi
Fluent
Education
Qualifications
Industry Experience
Software & Internet
Doing competitor analysis and Making industry landscape
Crushing Competition: How I Monitored Campaigns to Drive Growth for Cadbury and P&G
As a campaign analyst, my mantra is simple: precision. It's about dissecting market forces, understanding competitor landscapes, and crafting strategies that propel brands to new heights. And that's exactly what I did for two industry giants ā Cadbury and P&G.
SWEETENING THE DEAL: UNWRAPPING CADBURY'S GROWTH POTENTIAL
My Cadbury journey began with a deep dive into its essence. Premium quality, reasonable prices, and a loyal audience ā these were the cornerstones of its success. But against Nestle, the competition was fierce. So, I scoured social media, analyzing their every move.
One key advantage emerged ā Cadbury's laser focus on chocolate. Nestle, with its broader food portfolio, lacked that singular punch. This was our golden opportunity. Transparency, ethical manufacturing, and distinct product marketing became our battle cries.
But to truly soar, Cadbury needed brand ambassadors who embodied its spirit. And who better than Amitabh Bachchan, a legend adored by all? His touch of royalty infused Cadbury with an irresistible charm, appealing to children and adults alike.
FROM FMCG TITAN TO AYURVEDIC PIONEER: CHARTING P&G'S PATH TO DOMINANCE
Next, I turned my sights to P&G, the undisputed FMCG leader. Innovation, positive word-of-mouth, and strong brand presence ā these were their weapons. But Hindustan Unilever (HUL) loomed large, breathing down their necks.
Social media snapshots revealed the gap ā brand awareness. While HUL enjoyed a strong reputation, P&G needed to cut through the noise. My solution? Twitter to the rescue!
Imagine this: customers tweet their problems, and P&G swoops in with instant solutions. Talk about building trust and loyalty! Plus, awareness campaigns and a peek behind the P&G curtain ā transparency at its finest ā would further solidify their market position.
But why stop there? Ayurvedic products, a booming segment HUL hadn't fully tapped into, presented a golden opportunity. A new product line, infused with ancient wisdom, could catapult P&G even higher.
THE RESULTS: A SYMPHONY OF SUCCESS
These weren't just ideas; they were meticulously crafted campaigns, monitored with razor-sharp precision. The results? KPIs met, objectives crushed, and brands catapulted to new heights. Cadbury's chocolatey goodness captivated hearts, while P&G's innovation and commitment to Ayurveda made them the talk of the town.
This is just a glimpse into my world, where data dances with creativity, and insights ignite growth. As a campaign analyst, I'm not just a strategist; I'm a brand champion, a growth catalyst, and a master of the competitive dance. So, bring on the next challenge, because when it comes to crushing campaigns, I'm in my element.
CampaignAnalyst
SocialMediaMarketing
BrandManagement
DataDrivenMarketing
MarketResearch
CompetitiveAnalysis
BrandPositioning
PerformanceMeasurementā¦Crushing Competition: How I Monitored Campaigns to Drive Growth for Cadbury and P&G
As a campaign analyst, my mantra is simple: precision. It's about dissecting market forces, understanding competitor landscapes, and crafting strategies that propel brands to new heights. And that's exactly what I did for two industry giants ā Cadbury and P&G.
SWEETENING THE DEAL: UNWRAPPING CADBURY'S GROWTH POTENTIAL
My Cadbury journey began with a deep dive into its essence. Premium quality, reasonable prices, and a loyal audience ā these were the cornerstones of its success. But against Nestle, the competition was fierce. So, I scoured social media, analyzing their every move.
One key advantage emerged ā Cadbury's laser focus on chocolate. Nestle, with its broader food portfolio, lacked that singular punch. This was our golden opportunity. Transparency, ethical manufacturing, and distinct product marketing became our battle cries.
But to truly soar, Cadbury needed brand ambassadors who embodied its spirit. And who better than Amitabh Bachchan, a legend adored by all? His touch of royalty infused Cadbury with an irresistible charm, appealing to children and adults alike.
FROM FMCG TITAN TO AYURVEDIC PIONEER: CHARTING P&G'S PATH TO DOMINANCE
Next, I turned my sights to P&G, the undisputed FMCG leader. Innovation, positive word-of-mouth, and strong brand presence ā these were their weapons. But Hindustan Unilever (HUL) loomed large, breathing down their necks.
Social media snapshots revealed the gap ā brand awareness. While HUL enjoyed a strong reputation, P&G needed to cut through the noise. My solution? Twitter to the rescue!
Imagine this: customers tweet their problems, and P&G swoops in with instant solutions. Talk about building trust and loyalty! Plus, awareness campaigns and a peek behind the P&G curtain ā transparency at its finest ā would further solidify their market position.
But why stop there? Ayurvedic products, a booming segment HUL hadn't fully tapped into, presented a golden opportunity. A new product line, infused with ancient wisdom, could catapult P&G even higher.
THE RESULTS: A SYMPHONY OF SUCCESS
These weren't just ideas; they were meticulously crafted campaigns, monitored with razor-sharp precision. The results? KPIs met, objectives crushed, and brands catapulted to new heights. Cadbury's chocolatey goodness captivated hearts, while P&G's innovation and commitment to Ayurveda made them the talk of the town.
This is just a glimpse into my world, where data dances with creativity, and insights ignite growth. As a campaign analyst, I'm not just a strategist; I'm a brand champion, a growth catalyst, and a master of the competitive dance. So, bring on the next challenge, because when it comes to crushing campaigns, I'm in my element.
CampaignAnalyst
SocialMediaMarketing
BrandManagement
DataDrivenMarketing
MarketResearch
CompetitiveAnalysis
BrandPositioning
PerformanceMeasurementWWā¦
Build a business launch plan for an Italian restaurant business
As Brand Manager, I launched a new business into the city with big hit.
My mission? Ignite the city with the arrival of Maouine, a new Italian masterpiece. With no website or social footprint, it was time to orchestrate a digital symphony, and I was the conductor.
WEBSITE: FIRST COURSE, FLAVORFUL FOUNDATIONS
Empty plate gone! Building Maouine's website from scratch, I crafted a culinary canvas. Mouthwatering graphics and sizzling images served as appetizers, drawing in the audience.
Black, white, and gold. Regal? Yes. Appetizing? Absolutely! This royal theme mirrored the restaurant's luxurious interiors and Michelin-star-worthy menu.
Content is king! Integrating a recipe blog, I transformed the website into a content marketing haven, ensuring Maouine stayed top-of-mind for every pasta-loving patron.
SOCIAL MEDIA: SECOND COURSE, ENGAGING THE AUDIENCE
Instagram became our stage.l Creating a dedicated brand page, I curated a visual feast, showcasing the art on their plates and the elegance of their ambiance.
Stories became interactive appetizers. Daily specials, chef introductions, and behind-the-scenes glimpses kept followers glued to their screens, their stomachs rumbling with anticipation.
Building a community. Influencer partnerships and curated user-generated content ensured Maouine wasn't just a restaurant, but a conversation, a hashtag, a city's newest obsession.
BEYOND THE PLATE: ONLINE CONVENIENCE, SWEET FINISH
Reservations at your fingertips! Integrating online booking, I made securing a table as easy as clicking "Fettuccine Alfredo."
Gifting made easy. Gift cards and seasonal coupons became delicious tokens of affection, perfect for spreading the Maouine love.
Sweet rewards. Free wine or dessert for online reviews? You bet! I incentivized engagement, ensuring every bite triggered a buzz on social media.
Payment smorgasbord. From classic dine-in to sleek online orders, I expanded payment options, making Maouine accessible to every hungry heart.
The Result? A Recipe for Success
Maouine wasn't just launched; it was catapulted into the city's spotlight. The website became a digital trattoria, its aroma luring in patrons. Social media buzzed with anticipation, transforming followers into eager diners. With every click, reservation, and shared post, Maouine's presence solidified, proving that data-driven strategies, when seasoned with creativity and passion, can turn any brand into a city's culinary delight.
This is just a taste of the full story, but hopefully, it paints a picture of how I, as brand manager, aimed my digital arrows and hit the bullseye of Maouine's target audience and brand goals.
BrandManager
DigitalMarketing
WebsiteDevelopment
SocialMediaMarketing
ContentMarketing
CommunityBuilding
RestaurantMarketing
CustomerExperience
DataDrivenMarketing
BrandBuildingā¦As Brand Manager, I launched a new business into the city with big hit.
My mission? Ignite the city with the arrival of Maouine, a new Italian masterpiece. With no website or social footprint, it was time to orchestrate a digital symphony, and I was the conductor.
WEBSITE: FIRST COURSE, FLAVORFUL FOUNDATIONS
Empty plate gone! Building Maouine's website from scratch, I crafted a culinary canvas. Mouthwatering graphics and sizzling images served as appetizers, drawing in the audience.
Black, white, and gold. Regal? Yes. Appetizing? Absolutely! This royal theme mirrored the restaurant's luxurious interiors and Michelin-star-worthy menu.
Content is king! Integrating a recipe blog, I transformed the website into a content marketing haven, ensuring Maouine stayed top-of-mind for every pasta-loving patron.
SOCIAL MEDIA: SECOND COURSE, ENGAGING THE AUDIENCE
Instagram became our stage.l Creating a dedicated brand page, I curated a visual feast, showcasing the art on their plates and the elegance of their ambiance.
Stories became interactive appetizers. Daily specials, chef introductions, and behind-the-scenes glimpses kept followers glued to their screens, their stomachs rumbling with anticipation.
Building a community. Influencer partnerships and curated user-generated content ensured Maouine wasn't just a restaurant, but a conversation, a hashtag, a city's newest obsession.
BEYOND THE PLATE: ONLINE CONVENIENCE, SWEET FINISH
Reservations at your fingertips! Integrating online booking, I made securing a table as easy as clicking "Fettuccine Alfredo."
Gifting made easy. Gift cards and seasonal coupons became delicious tokens of affection, perfect for spreading the Maouine love.
Sweet rewards. Free wine or dessert for online reviews? You bet! I incentivized engagement, ensuring every bite triggered a buzz on social media.
Payment smorgasbord. From classic dine-in to sleek online orders, I expanded payment options, making Maouine accessible to every hungry heart.
The Result? A Recipe for Success
Maouine wasn't just launched; it was catapulted into the city's spotlight. The website became a digital trattoria, its aroma luring in patrons. Social media buzzed with anticipation, transforming followers into eager diners. With every click, reservation, and shared post, Maouine's presence solidified, proving that data-driven strategies, when seasoned with creativity and passion, can turn any brand into a city's culinary delight.
This is just a taste of the full story, but hopefully, it paints a picture of how I, as brand manager, aimed my digital arrows and hit the bullseye of Maouine's target audience and brand goals.
BrandManager
DigitalMarketing
WebsiteDevelopment
SocialMediaMarketing
ContentMarketing
CommunityBuilding
RestaurantMarketing
CustomerExperience
DataDrivenMarketing
BrandBuildingWWā¦
Craft a promotional strategy for a new Italian restaurant business into the city
Iām happy to share this project I have done, As Brand Manager & Social Media Maestro I crafted a 30-Day Plan to exciting business launch.
I've crafted a sizzling 30-day plan to launch your Italian restaurant with a bang!
PHASE 1: UNVEILING THE MYSTERY (DAYS 1-10)
Intrigue your audience: Ditch the bland bios, announce your arrival with cryptic teasers across social media, offline media, and your website. Think captivating visuals, suggestive slogans, and hints of your delectable offerings.
Build anticipation: Launch captivating video trailers showcasing your stunning ambiance, passionate chefs, and mouthwatering dishes. Host online contests with irresistible prizes, keeping the buzz simmering.
PHASE 2: REVEALING YOUR SOUL (DAYS 11-20)
Define your identity: Showcase your unique character! Use high-quality photos and videos depicting your vibrant interiors, authentic ingredients, and the warmth of your Italian hospitality. Share your story ā who you are, what inspires you, and how you're different from the crowd.
Connect on a deeper level: Go beyond the food. Introduce your passionate team, the talented chefs, and the faces behind the magic. Share heartfelt stories through podcasts, radio interviews, and intimate behind-the-scenes glimpses.
PHASE 3: INTRODUCING THE MASTERMINDS (Days 21-30)
Celebrate your team: Give your team the spotlight they deserve! Share short bios, fun interviews, and mini-documentaries highlighting their passion for Italian cuisine and dedication to guest satisfaction.
Amplify the buzz: Leverage paid advertising on Instagram and Google Ads, targeting your ideal audience with irresistible visuals and videos. Create a 3D billboard spectacle ā a landmark reminder of your grand arrival.Sweeten the deal: Launch interactive Instagram contests offering free meals and discounts.
BEYOND THE 30 DAYS:
Email magic: Cultivate your loyal following with captivating email campaigns, featuring special offers, new menu items, and exclusive event invites.
Social media symphony: Keep the momentum going with engaging posts, live stories, interactive polls, and customer appreciation initiatives.
RestaurantMarketing
SocialMediaMarketing
BrandBuilding
ContentMarketing
CommunityBuilding
CustomerEngagement
ItalianRestaurant
GrandOpeningā¦Iām happy to share this project I have done, As Brand Manager & Social Media Maestro I crafted a 30-Day Plan to exciting business launch.
I've crafted a sizzling 30-day plan to launch your Italian restaurant with a bang!
PHASE 1: UNVEILING THE MYSTERY (DAYS 1-10)
Intrigue your audience: Ditch the bland bios, announce your arrival with cryptic teasers across social media, offline media, and your website. Think captivating visuals, suggestive slogans, and hints of your delectable offerings.
Build anticipation: Launch captivating video trailers showcasing your stunning ambiance, passionate chefs, and mouthwatering dishes. Host online contests with irresistible prizes, keeping the buzz simmering.
PHASE 2: REVEALING YOUR SOUL (DAYS 11-20)
Define your identity: Showcase your unique character! Use high-quality photos and videos depicting your vibrant interiors, authentic ingredients, and the warmth of your Italian hospitality. Share your story ā who you are, what inspires you, and how you're different from the crowd.
Connect on a deeper level: Go beyond the food. Introduce your passionate team, the talented chefs, and the faces behind the magic. Share heartfelt stories through podcasts, radio interviews, and intimate behind-the-scenes glimpses.
PHASE 3: INTRODUCING THE MASTERMINDS (Days 21-30)
Celebrate your team: Give your team the spotlight they deserve! Share short bios, fun interviews, and mini-documentaries highlighting their passion for Italian cuisine and dedication to guest satisfaction.
Amplify the buzz: Leverage paid advertising on Instagram and Google Ads, targeting your ideal audience with irresistible visuals and videos. Create a 3D billboard spectacle ā a landmark reminder of your grand arrival.Sweeten the deal: Launch interactive Instagram contests offering free meals and discounts.
BEYOND THE 30 DAYS:
Email magic: Cultivate your loyal following with captivating email campaigns, featuring special offers, new menu items, and exclusive event invites.
Social media symphony: Keep the momentum going with engaging posts, live stories, interactive polls, and customer appreciation initiatives.
RestaurantMarketing
SocialMediaMarketing
BrandBuilding
ContentMarketing
CommunityBuilding
CustomerEngagement
ItalianRestaurant
GrandOpeningWWā¦
Derive marketing strategy for a futuristic product launch
Iām happy to share this From Futuristic Dream to Market Reality: Launching a Groundbreaking Vehicle with Hero, Hub, and Hygiene Marketing strategy project I worked on.
HERO: REACHING NEW HORIZONS WITH BOLD INTRODUCTIONS
Our mission was simple: captivate the masses. This wasn't just about unveiling a new car; it was about igniting a conversation, a ripple of excitement across the automotive landscape. Mass-targeted campaigns became our megaphone, amplifying brand awareness and reaching even the most curious corners of the audience. Think sleek visuals, captivating narratives, and a touch of daring ā introducing a vehicle that wasn't just transportation, but an experience.
HUB: BUILDING BRIDGES, FOSTERING COMMUNITIES
With brand awareness ablaze, the Hub strategy took center stage. This was about nurturing a loyal community, a tribe connected by the shared vision of this futuristic marvel. Low-budget, regular campaigns kept the momentum going, offering exclusive content, pop-up events, and behind-the-scenes glimpses. Comparisons to our competitors became battle cries, highlighting our unique selling proposition and solidifying our identity. Collaborations with industry titans and insightful blogs built trust and established us as thought leaders in this cutting-edge space.
HYGIENE: ENGAGING EVERY DAY, EVERYWHERE
But true engagement demanded constant conversation. Enter the Hygiene strategy, our daily social media lifeline. We were there, wherever our audience was, crafting content that resonated with their needs and desires. Interactive platforms fostered dialogue, allowing us to answer questions, address concerns, and educate everyone on the unique magic of this vehicle. From informative how-to videos to practical tips and tricks, we became their go-to source for all things futuristic mobility.
This wasn't just a campaign; it was a symphony of content orchestrating brand awareness, community building, and daily engagement. By wielding the Hero, Hub, and Hygiene framework with precision, we transformed a futuristic dream into a market reality, paving the way for a new era of automotive wonder.
MarketingManager
ContentStrategy
HeroHubHygiene
AutomotiveMarketing
BrandPositioning
CommunityBuilding
SocialMediaMarketing
Storytelling
FuturisticMobility
ProductLaunch
SEOOptimizationā¦Iām happy to share this From Futuristic Dream to Market Reality: Launching a Groundbreaking Vehicle with Hero, Hub, and Hygiene Marketing strategy project I worked on.
HERO: REACHING NEW HORIZONS WITH BOLD INTRODUCTIONS
Our mission was simple: captivate the masses. This wasn't just about unveiling a new car; it was about igniting a conversation, a ripple of excitement across the automotive landscape. Mass-targeted campaigns became our megaphone, amplifying brand awareness and reaching even the most curious corners of the audience. Think sleek visuals, captivating narratives, and a touch of daring ā introducing a vehicle that wasn't just transportation, but an experience.
HUB: BUILDING BRIDGES, FOSTERING COMMUNITIES
With brand awareness ablaze, the Hub strategy took center stage. This was about nurturing a loyal community, a tribe connected by the shared vision of this futuristic marvel. Low-budget, regular campaigns kept the momentum going, offering exclusive content, pop-up events, and behind-the-scenes glimpses. Comparisons to our competitors became battle cries, highlighting our unique selling proposition and solidifying our identity. Collaborations with industry titans and insightful blogs built trust and established us as thought leaders in this cutting-edge space.
HYGIENE: ENGAGING EVERY DAY, EVERYWHERE
But true engagement demanded constant conversation. Enter the Hygiene strategy, our daily social media lifeline. We were there, wherever our audience was, crafting content that resonated with their needs and desires. Interactive platforms fostered dialogue, allowing us to answer questions, address concerns, and educate everyone on the unique magic of this vehicle. From informative how-to videos to practical tips and tricks, we became their go-to source for all things futuristic mobility.
This wasn't just a campaign; it was a symphony of content orchestrating brand awareness, community building, and daily engagement. By wielding the Hero, Hub, and Hygiene framework with precision, we transformed a futuristic dream into a market reality, paving the way for a new era of automotive wonder.
MarketingManager
ContentStrategy
HeroHubHygiene
AutomotiveMarketing
BrandPositioning
CommunityBuilding
SocialMediaMarketing
Storytelling
FuturisticMobility
ProductLaunch
SEOOptimizationWWā¦
Build a business launch plan fot an Italian restaurant business
As Brand Manager, I launched a new business into the city with big hit.
My mission? Ignite the city with the arrival of Maouine, a new Italian masterpiece. With no website or social footprint, it was time to orchestrate a digital symphony, and I was the conductor.
WEBSITE: FIRST COURSE, FLAVORFUL FOUNDATIONS
Empty plate gone! Building Maouine's website from scratch, I crafted a culinary canvas. Mouthwatering graphics and sizzling images served as appetizers, drawing in the audience.
Black, white, and gold. Regal? Yes. Appetizing? Absolutely! This royal theme mirrored the restaurant's luxurious interiors and Michelin-star-worthy menu.
Content is king! Integrating a recipe blog, I transformed the website into a content marketing haven, ensuring Maouine stayed top-of-mind for every pasta-loving patron.
SOCIAL MEDIA: SECOND COURSE, ENGAGING THE AUDIENCE
Instagram became our stage.l Creating a dedicated brand page, I curated a visual feast, showcasing the art on their plates and the elegance of their ambiance.
Stories became interactive appetizers. Daily specials, chef introductions, and behind-the-scenes glimpses kept followers glued to their screens, their stomachs rumbling with anticipation.
Building a community. Influencer partnerships and curated user-generated content ensured Maouine wasn't just a restaurant, but a conversation, a hashtag, a city's newest obsession.
BEYOND THE PLATE: ONLINE CONVENIENCE, SWEET FINISH
Reservations at your fingertips! Integrating online booking, I made securing a table as easy as clicking "Fettuccine Alfredo."
Gifting made easy. Gift cards and seasonal coupons became delicious tokens of affection, perfect for spreading the Maouine love.
Sweet rewards. Free wine or dessert for online reviews? You bet! I incentivized engagement, ensuring every bite triggered a buzz on social media.
Payment smorgasbord. From classic dine-in to sleek online orders, I expanded payment options, making Maouine accessible to every hungry heart.
The Result? A Recipe for Success
Maouine wasn't just launched; it was catapulted into the city's spotlight. The website became a digital trattoria, its aroma luring in patrons. Social media buzzed with anticipation, transforming followers into eager diners. With every click, reservation, and shared post, Maouine's presence solidified, proving that data-driven strategies, when seasoned with creativity and passion, can turn any brand into a city's culinary delight.
This is just a taste of the full story, but hopefully, it paints a picture of how I, as brand manager, aimed my digital arrows and hit the bullseye of Maouine's target audience and brand goals.
BrandManager
DigitalMarketing
WebsiteDevelopment
SocialMediaMarketing
ContentMarketing
CommunityBuilding
RestaurantMarketing
CustomerExperience
DataDrivenMarketing
BrandBuilding
https://www.twine.net/signinā¦As Brand Manager, I launched a new business into the city with big hit.
My mission? Ignite the city with the arrival of Maouine, a new Italian masterpiece. With no website or social footprint, it was time to orchestrate a digital symphony, and I was the conductor.
WEBSITE: FIRST COURSE, FLAVORFUL FOUNDATIONS
Empty plate gone! Building Maouine's website from scratch, I crafted a culinary canvas. Mouthwatering graphics and sizzling images served as appetizers, drawing in the audience.
Black, white, and gold. Regal? Yes. Appetizing? Absolutely! This royal theme mirrored the restaurant's luxurious interiors and Michelin-star-worthy menu.
Content is king! Integrating a recipe blog, I transformed the website into a content marketing haven, ensuring Maouine stayed top-of-mind for every pasta-loving patron.
SOCIAL MEDIA: SECOND COURSE, ENGAGING THE AUDIENCE
Instagram became our stage.l Creating a dedicated brand page, I curated a visual feast, showcasing the art on their plates and the elegance of their ambiance.
Stories became interactive appetizers. Daily specials, chef introductions, and behind-the-scenes glimpses kept followers glued to their screens, their stomachs rumbling with anticipation.
Building a community. Influencer partnerships and curated user-generated content ensured Maouine wasn't just a restaurant, but a conversation, a hashtag, a city's newest obsession.
BEYOND THE PLATE: ONLINE CONVENIENCE, SWEET FINISH
Reservations at your fingertips! Integrating online booking, I made securing a table as easy as clicking "Fettuccine Alfredo."
Gifting made easy. Gift cards and seasonal coupons became delicious tokens of affection, perfect for spreading the Maouine love.
Sweet rewards. Free wine or dessert for online reviews? You bet! I incentivized engagement, ensuring every bite triggered a buzz on social media.
Payment smorgasbord. From classic dine-in to sleek online orders, I expanded payment options, making Maouine accessible to every hungry heart.
The Result? A Recipe for Success
Maouine wasn't just launched; it was catapulted into the city's spotlight. The website became a digital trattoria, its aroma luring in patrons. Social media buzzed with anticipation, transforming followers into eager diners. With every click, reservation, and shared post, Maouine's presence solidified, proving that data-driven strategies, when seasoned with creativity and passion, can turn any brand into a city's culinary delight.
This is just a taste of the full story, but hopefully, it paints a picture of how I, as brand manager, aimed my digital arrows and hit the bullseye of Maouine's target audience and brand goals.
BrandManager
DigitalMarketing
WebsiteDevelopment
SocialMediaMarketing
ContentMarketing
CommunityBuilding
RestaurantMarketing
CustomerExperience
DataDrivenMarketing
BrandBuilding
https://www.twine.net/signinWWā¦
T-Shirt Startup Brand Launch & Digital Marketing Strategy
Spearheaded the comprehensive brand development and digital marketing launch for a new t-shirt startup. Services included:
Niche & Audience Identification: Collaborated with the client to define their ideal target audience and pinpoint a profitable market niche.
Brand Vision Alignment: Streamlined product offerings to ensure perfect alignment with the company's established brand vision.
Full-Spectrum Digital Marketing: Developed and executed a robust digital marketing strategy encompassing SEO, social media, website optimization, and content creation.
Results: Successfully established a strong online presence for the brand, attracting a loyal customer base and boosting sales.
Brand Strategy
Niche Market Identification
Target Audience Profiling
Digital Marketing Implementation
SEO
Social Media Marketing
Content Strategyā¦Spearheaded the comprehensive brand development and digital marketing launch for a new t-shirt startup. Services included:
Niche & Audience Identification: Collaborated with the client to define their ideal target audience and pinpoint a profitable market niche.
Brand Vision Alignment: Streamlined product offerings to ensure perfect alignment with the company's established brand vision.
Full-Spectrum Digital Marketing: Developed and executed a robust digital marketing strategy encompassing SEO, social media, website optimization, and content creation.
Results: Successfully established a strong online presence for the brand, attracting a loyal customer base and boosting sales.
Brand Strategy
Niche Market Identification
Target Audience Profiling
Digital Marketing Implementation
SEO
Social Media Marketing
Content StrategyWWā¦
Hire a Brand Designer
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