With 18+ years of experience in Art direction, graphics design, creative direction, fashion design, and visual merchandising, I specialize in delivering high-impact campaigns that elevate brands and engage audiences. My expertise spans digital and physical platforms, blending strategic vision with hands-on execution. At Woolworths, I led end-to-end creative direction—from concept development to campaign rollout—collaborating with photographers, stylists, designers, and cross-functional teams to produce…With 18+ years of experience in Art direction, graphics design, creative direction, fashion design, and visual merchandising, I specialize in delivering high-impact campaigns that elevate brands and engage audiences. My expertise spans digital and physical platforms, blending strategic vision with hands-on execution. At Woolworths, I led end-to-end creative direction—from concept development to campaign rollout—collaborating with photographers, stylists, designers, and cross-functional teams to produce trend-driven visuals for digital, print, and in-store experiences. Key projects included seasonal campaigns like Father’s Day, Mother’s Day, Back-to-School, and Heritage Day, which strengthened brand identity and drove commercial success. Passionate about innovation, I merge creativity with business objectives, thriving in fast-paced, collaborative environments. My technical skills include 18+ years mastering Adobe Suite and newer tools like Figma, ensuring my work stays cutting-edge. Always learning, I push boundaries to deliver fresh, relevant design solutionsWWWWWith 18+ years of experience in Art direction, graphics design, creative direction, fashion design, and visual merchandising, I specialize in delivering high-impact campaigns that elevate brands and engage audiences. My expertise spans digital and physical platforms, blending strategic vision with hands-on execution. At Woolworths, I led end-to-end creative direction—from concept development to campaign rollout—collaborating with photographers, stylists, designers, and cross-functional teams to produce tr…