Product Designer with 12+ years of experience in crafting products and services that solve real problems, delight users, and deliver value to businesses.
I have a passion for fashion and design, and I work for H&M Group, one of the world’s leading fashion companies, where I champion design in projects across the entire product lifecycle.
My core competencies include researching user behaviors, validating concepts with end users, turning insights into value-adding products and services, contributing to visionary work and idea generation, visualizing and prototyping design concepts, collaborating with various stakeholders, facilitating creative workshops, and mentoring aspiring designers. I have multiple certifications in Usability, Design Sprint, Design Thinking, and Product Management from reputable organizations, which demonstrate my commitment to continuous learning and improvement. I also share my insights on The Strategy Story, a platform for product and strategy enthusiasts. I enjoy working in a fast-paced, dynamic, and collaborative environment, where I can leverage my skills and expertise to make a positive impact on the customers and the business.
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