Instructional Designer with 8+ years of experience creating engaging, learner-focused digital content for global audiences. I specialize in designing interactive eLearning modules, blended learning programs, and performance-driven training solutions. Skilled in Articulate Storyline 360, Rise, Evolve, 7taps, and iSpring, with a strong foundation in adult learning principles, ADDIE methodology, and learning analytics. I’m adaptable to client-provided tools and platforms, ensuring seamless integration into existing workflows while delivering high-quality, visually consistent, and accessible training experiences that drive measurable results.

Afroze Farooq

Instructional Designer with 8+ years of experience creating engaging, learner-focused digital content for global audiences. I specialize in designing interactive eLearning modules, blended learning programs, and performance-driven training solutions. Skilled in Articulate Storyline 360, Rise, Evolve, 7taps, and iSpring, with a strong foundation in adult learning principles, ADDIE methodology, and learning analytics. I’m adaptable to client-provided tools and platforms, ensuring seamless integration into existing workflows while delivering high-quality, visually consistent, and accessible training experiences that drive measurable results.

Available to hire

Instructional Designer with 8+ years of experience creating engaging, learner-focused digital content for global audiences. I specialize in designing interactive eLearning modules, blended learning programs, and performance-driven training solutions. Skilled in Articulate Storyline 360, Rise, Evolve, 7taps, and iSpring, with a strong foundation in adult learning principles, ADDIE methodology, and learning analytics. I’m adaptable to client-provided tools and platforms, ensuring seamless integration into existing workflows while delivering high-quality, visually consistent, and accessible training experiences that drive measurable results.

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Language

English
Fluent

Work Experience

Instructional Designer/eLearning Developer at Freelance
January 1, 2024 - Present
https://afrozef.com

Education

MSc International Management at Royal Holloway, University of London
August 1, 2010 - August 1, 2012

Qualifications

Instructional Design & Tech Accelerator Certificate Program
December 11, 2023 - February 4, 2024

Industry Experience

Professional Services
    paper Customer Service Excellence for Fast Fashion Retail - built in Storyline 360

    Scenario-based eLearning module targeting customer churn reduction in fast-fashion retail. Focused interactions covering active listening, empathy application, and quick issue resolution techniques.

    Experience full project: https://www.twine.net/signin

    View full case study: https://www.twine.net/signin

    paper Interactive Mobile App Prototype – Built in Figma

    PathPlay is a social-first fitness app prototype designed in Figma, focused on custom step challenges where users invite friends, track collective progress in real time, and connect through group chat. Gamified features like visual progress indicators, streak tracking, and flexible goal-setting create sustainable engagement without overcomplicating the interface.

    The design challenge was balancing social motivation with personal achievement — delivering a clean, approachable UI that fosters community while respecting individual goals.

    Experience project: https://www.twine.net/signin

    View full case study: https://www.twine.net/signin

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