I am Ashraf Khattab, a digital creative director with over 18 years of professional experience in graphic design, web design, mobile/web app design, Figma, WordPress, sketching, wireframing, and creating UX interactive prototyping mockups.
I have been responsible for the design and art direction of a wide range of projects: more than 20 websites, 15 annual reports, 10 brochures, 16 awareness short motion movies, and 5 social media campaigns for SAAS and medical companies, business corporates, and global NGOs.
Work History
Digital Creative Director at Designframe USA. Website not available. Sign in: https://www.twine.net/signup
From January 2022 till now.
Washington DC, USA.
Set concepts, slogans, taglines, and design styles that align with the client’s branding and marketing goals.
Responsible for design and art direction of a wide range of projects: more than 20 websites, 15 annual reports, 10 brochures, 16 awareness short motion movies, and 5 social media campaigns for SAAS and medical companies, business corporates, and global NGOs.
Responsible for campaign strategy, digital creative direction, script writing, social media strategy, video editing, motion graphics, and art direction.
Drove operational improvements which resulted in savings and improved profit margins and time-saving production methods.
Clients: Obeikan Investment Group, Arab African International Bank, Abu Dhabi Islamic Bank, WHO, PAHO, UNICEF, and ILO.
UI/UX Designer at Designframe USA. Website not available. Sign in: https://www.twine.net/signup
From January 2019 to December 2021.
Washington DC, USA.
Gathered and evaluated user requirements in collaboration with account executives and UI designers.
Illustrated design ideas using storyboards, process flows, information architecture and sitemaps.
Designed graphic user interface elements, like menus, tabs, and widgets.
Built page navigation buttons and search fields.
Developed UI mockups and prototypes that clearly illustrate how sites function and look.
Prepared and presented rough drafts to internal teams and key stakeholders.
Identified and troubleshoot UX problems (e.g. responsiveness).
Conducted layout adjustments based on user feedback.
Adhered to style standards on fonts, colors, and images.
Art Director at Designframe USA. Website not available. Sign in: https://www.twine.net/signup
From January 2013 to December 2018.
Washington DC, USA.
Determined how best to represent a concept visually
Determined which photographs, art, or other design elements to use
Developed the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
Managed graphic designers, set and exhibit designers, or other design staff
Reviewed and approved designs, artwork, photography, and graphics developed by other staff members
Talked to clients to develop an artistic approach and style
Coordinated activities with other artistic and creative departments
Developed detailed budgets and timelines
Presented designs to clients for approval.
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