Honed the ability to pinpoint where in the Path to Purchase will desired costumers be more receptive, and how to tailor a message that best triggers the desired reaction. --- **Employment and project experience** **Chief Creative Officer** Causis _March 2005 to date_ **Regional Creative Director** VMLY&R _February 2019 - January 2005_ **Associate Creative Director** Grey Group _February 1998 - Deceber 1999_

Honed the ability to pinpoint where in the Path to Purchase will desired costumers be more receptive, and how to tailor a message that best triggers the desired reaction. --- **Employment and project experience** **Chief Creative Officer** Causis _March 2005 to date_ **Regional Creative Director** VMLY&R _February 2019 - January 2005_ **Associate Creative Director** Grey Group _February 1998 - Deceber 1999_

Available to hire

Honed the ability to pinpoint where in the Path to Purchase will desired costumers be more receptive, and how to tailor a message that best triggers the desired reaction.


Employment and project experience

Chief Creative Officer Causis
March 2005 to date

Regional Creative Director VMLY&R
February 2019 - January 2005

Associate Creative Director Grey Group
February 1998 - Deceber 1999

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Skills

Br
Branding
Co
Copywriting
Fr
Freelance Gig
So
Social Media Design
We
Web Design
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Experience Level

Branding
Expert
Copywriting
Expert
Freelance Gig
Expert
Social Media Design
Expert
Web Design
Expert
Jingle
Expert
Pitch Deck
Expert
Script
Expert
Character Design
Expert

Language

English
Fluent
Spanish; Castilian
Fluent

Education

Associate in Applied Science Degree at Berkley College
September 25, 2000
Integrated Marketing Communications
B.A. at Uniersidad Nuevo Mundo
January 1, 1996
Information Sciences and Techniques

Qualifications

300-101: Facebook Certified Creative Strategy Professional
March 2, 2020 - March 25, 2020
Strategy professionals with experience developing creative advertising strategies on Facebook, Messenger and Instagram for brands.
Certificate of Proficiency in English
February 28, 1995
Cambridge School

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
    uniE621 Personal Branding
    You will get an 'elevator pitch' stating in 20 seconds who are you, what do you do, and why you are better at it, in a clear, memorable and CONSISTENT way. personalbranding image
    uniE621 Easy learning
    Animated campaign for the launch of a ground meat filler product. branding "animation
    uniE621 Twitter promotional activities
    Coached a selection of Twitter's clients to help them instrument call to action campaigns. digitalcampaign twitter branding coaching
    uniE621 Dont drink & drive
    Awareness campaign for bars to promote responsible drinking. illustrator designer branding
    uniE621 Guerrilla Marketing activations
    Activities to rasie awareness for Discovery Networks new shows. guerrillamarketing OOH
    uniE621 Direct marketing
    Cardboard "container" for direct marketing welcome kit campaign. directmarketing graphicdesigner designer
    uniE621 Dog rescue foundation website
    Website development for a dog rescue centre, with custom built search engine to find a dog by its traits (color, size, sex etc.) webdesigner
    uniE621 Brand development
    Brand development, from concept to package and website development for dog food manufacturer graphicdesigner logo webdesigner packaging branding
    uniE621 So fresh, so juicy.
    Was briefed for an impactful way of presenting Pond's new face cleaning products, made with natural ingredients. The user sees the product's main ingredient full-screen; when tapping a bite/chunk is taken off, revealing the product shot behind. interactive digital creative instagram
    uniE621 Point of sale impact.
    Tasked for a poster campaign for convenience stores, for the launch of an appetite suppressor, I devised the "Cage your hunger" concept. branding creativity pathtopuechase pointofsale
    uniE613 A mathematical formula to ensure advertising effectivness?
    A bit of ranting about the proverbial "but will the campaign be 100% effective?!?" article advertising opinion