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Experienced performance marketing specialist and consultant. I have a demonstrated history of delivering tangible ROI and catalysing growth across diverse business landscapes, spanning both B2C and B2B sectors. Combining over 4 years of hands-on freelancing proficiency with 5 years of corporate tenure, I possess a versatile skill set in crafting and executing data-driven marketing strategies and paid media campaigns. My expertise extends across various channels, encompassing paid search, paid social, affiliate marketing, lead generation, local SEO optimisation and digital strategies. Skilled in fostering direct client relationships and collaborating seamlessly with agencies, I excel in tailoring strategies to meet the unique needs of each client, drawing upon deep-seated industry knowledge and a keen understanding of customer behaviours and data insights to consistently deliver sustainable business expansion. --- Employment and project experience Performance Marketing Consultant & Founder The Creative Shak Ltd. _May 2022 - Present_ Proficient in crafting and executing targeted digital and performance marketing strategies for diverse B2C (e-commerce, wellness, fashion, travel and hospitality) and B2B (local services, financial services) clients, prioritizing ROI-driven approaches across different paid media and digital channels. ● Delivered a 64% YoY reduction in Cost Per Lead (CPL) during the first quarter, catalyzing an 81% surge in lead acquisition for a B2B financial services client through LinkedIn Ads blended with a multichannel lead generation strategy. ● Executed paid media initiatives encompassing PPC (Google Ads), Meta Ads (Instagram & Facebook Ads), and affiliate marketing campaigns, culminating in an impressive 80% YoY sales escalation and a 48% YoY boost in Return on Ad Spend (ROAS) for an e-commerce client. ● Led an SEO optimization endeavour encompassing website and Google local business listings, fostering a notable 100% YoY surge in website traffic and bolstered visibility for top geo-specific keywords for a B2B local services client. Head of Performance Marketing Ice Travel Group _May 2022 - June 2023_ ● Established and managed performance marketing strategy for 2 travel brands, accountable for a £6M paid advertising investment in the UK market across paid media channels (PPC, paid social, display, video and affiliates). ● Developed a full-funnel media strategy that supported web user acquisition (+300% YoY) which increased sales and efficiency by 100% YoY. ● Identified data-driven steps to restructure paid social campaigns (Meta and TikTok ads) to reduce cost per acquisition (-20% YoY), and improve audience targeting. Recruited and onboarded social media and content creation agency for annual content plan production and optimization. Performance Marketing Manager Photobox Group _May 2020 - May 2022_…Experienced performance marketing specialist and consultant. I have a demonstrated history of delivering tangible ROI and catalysing growth across diverse business landscapes, spanning both B2C and B2B sectors. Combining over 4 years of hands-on freelancing proficiency with 5 years of corporate tenure, I possess a versatile skill set in crafting and executing data-driven marketing strategies and paid media campaigns. My expertise extends across various channels, encompassing paid search, paid social, affiliate marketing, lead generation, local SEO optimisation and digital strategies. Skilled in fostering direct client relationships and collaborating seamlessly with agencies, I excel in tailoring strategies to meet the unique needs of each client, drawing upon deep-seated industry knowledge and a keen understanding of customer behaviours and data insights to consistently deliver sustainable business expansion. --- Employment and project experience Performance Marketing Consultant & Founder The Creative Shak Ltd. _May 2022 - Present_ Proficient in crafting and executing targeted digital and performance marketing strategies for diverse B2C (e-commerce, wellness, fashion, travel and hospitality) and B2B (local services, financial services) clients, prioritizing ROI-driven approaches across different paid media and digital channels. ● Delivered a 64% YoY reduction in Cost Per Lead (CPL) during the first quarter, catalyzing an 81% surge in lead acquisition for a B2B financial services client through LinkedIn Ads blended with a multichannel lead generation strategy. ● Executed paid media initiatives encompassing PPC (Google Ads), Meta Ads (Instagram & Facebook Ads), and affiliate marketing campaigns, culminating in an impressive 80% YoY sales escalation and a 48% YoY boost in Return on Ad Spend (ROAS) for an e-commerce client. ● Led an SEO optimization endeavour encompassing website and Google local business listings, fostering a notable 100% YoY surge in website traffic and bolstered visibility for top geo-specific keywords for a B2B local services client. Head of Performance Marketing Ice Travel Group _May 2022 - June 2023_ ● Established and managed performance marketing strategy for 2 travel brands, accountable for a £6M paid advertising investment in the UK market across paid media channels (PPC, paid social, display, video and affiliates). ● Developed a full-funnel media strategy that supported web user acquisition (+300% YoY) which increased sales and efficiency by 100% YoY. ● Identified data-driven steps to restructure paid social campaigns (Meta and TikTok ads) to reduce cost per acquisition (-20% YoY), and improve audience targeting. Recruited and onboarded social media and content creation agency for annual content plan production and optimization. Performance Marketing Manager Photobox Group _May 2020 - May 2022_

Alessia Busato

PRO

Digital Marketer, Media Coordinator

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Experienced performance marketing specialist and consultant. I have a demonstrated history of delivering tangible ROI and catalysing growth across diverse business landscapes, spanning both B2C and B2B sectors. Combining over 4 years of hands-on freelancing proficiency with 5 years of corporate tenure, I possess a versatile skill set in crafting and executing data-driven marketing strategies and paid media campaigns. My expertise extends across various channels, encompassing paid search, paid social, affiliate marketing, lead generation, local SEO optimisation and digital strategies. Skilled in fostering direct client relationships and collaborating seamlessly with agencies, I excel in tailoring strategies to meet the unique needs of each client, drawing upon deep-seated industry knowledge and a keen understanding of customer behaviours and data insights to consistently deliver sustainable business expansion. --- Employment and project experience Performance Marketing Consultant & Founder The Creative Shak Ltd. _May 2022 - Present_ Proficient in crafting and executing targeted digital and performance marketing strategies for diverse B2C (e-commerce, wellness, fashion, travel and hospitality) and B2B (local services, financial services) clients, prioritizing ROI-driven approaches across different paid media and digital channels. ● Delivered a 64% YoY reduction in Cost Per Lead (CPL) during the first quarter, catalyzing an 81% surge in lead acquisition for a B2B financial services client through LinkedIn Ads blended with a multichannel lead generation strategy. ● Executed paid media initiatives encompassing PPC (Google Ads), Meta Ads (Instagram & Facebook Ads), and affiliate marketing campaigns, culminating in an impressive 80% YoY sales escalation and a 48% YoY boost in Return on Ad Spend (ROAS) for an e-commerce client. ● Led an SEO optimization endeavour encompassing website and Google local business listings, fostering a notable 100% YoY surge in website traffic and bolstered visibility for top geo-specific keywords for a B2B local services client. Head of Performance Marketing Ice Travel Group _May 2022 - June 2023_ ● Established and managed performance marketing strategy for 2 travel brands, accountable for a £6M paid advertising investment in the UK market across paid media channels (PPC, paid social, display, video and affiliates). ● Developed a full-funnel media strategy that supported web user acquisition (+300% YoY) which increased sales and efficiency by 100% YoY. ● Identified data-driven steps to restructure paid social campaigns (Meta and TikTok ads) to reduce cost per acquisition (-20% YoY), and improve audience targeting. Recruited and onboarded social media and content creation agency for annual content plan production and optimization. Performance Marketing Manager Photobox Group _May 2020 - May 2022_…Experienced performance marketing specialist and consultant. I have a demonstrated history of delivering tangible ROI and catalysing growth across diverse business landscapes, spanning both B2C and B2B sectors. Combining over 4 years of hands-on freelancing proficiency with 5 years of corporate tenure, I possess a versatile skill set in crafting and executing data-driven marketing strategies and paid media campaigns. My expertise extends across various channels, encompassing paid search, paid social, affiliate marketing, lead generation, local SEO optimisation and digital strategies. Skilled in fostering direct client relationships and collaborating seamlessly with agencies, I excel in tailoring strategies to meet the unique needs of each client, drawing upon deep-seated industry knowledge and a keen understanding of customer behaviours and data insights to consistently deliver sustainable business expansion. --- Employment and project experience Performance Marketing Consultant & Founder The Creative Shak Ltd. _May 2022 - Present_ Proficient in crafting and executing targeted digital and performance marketing strategies for diverse B2C (e-commerce, wellness, fashion, travel and hospitality) and B2B (local services, financial services) clients, prioritizing ROI-driven approaches across different paid media and digital channels. ● Delivered a 64% YoY reduction in Cost Per Lead (CPL) during the first quarter, catalyzing an 81% surge in lead acquisition for a B2B financial services client through LinkedIn Ads blended with a multichannel lead generation strategy. ● Executed paid media initiatives encompassing PPC (Google Ads), Meta Ads (Instagram & Facebook Ads), and affiliate marketing campaigns, culminating in an impressive 80% YoY sales escalation and a 48% YoY boost in Return on Ad Spend (ROAS) for an e-commerce client. ● Led an SEO optimization endeavour encompassing website and Google local business listings, fostering a notable 100% YoY surge in website traffic and bolstered visibility for top geo-specific keywords for a B2B local services client. Head of Performance Marketing Ice Travel Group _May 2022 - June 2023_ ● Established and managed performance marketing strategy for 2 travel brands, accountable for a £6M paid advertising investment in the UK market across paid media channels (PPC, paid social, display, video and affiliates). ● Developed a full-funnel media strategy that supported web user acquisition (+300% YoY) which increased sales and efficiency by 100% YoY. ● Identified data-driven steps to restructure paid social campaigns (Meta and TikTok ads) to reduce cost per acquisition (-20% YoY), and improve audience targeting. Recruited and onboarded social media and content creation agency for annual content plan production and optimization. Performance Marketing Manager Photobox Group _May 2020 - May 2022_

Available to hire

London, United Kingdom

Experienced performance marketing specialist and consultant.
I have a demonstrated history of delivering tangible ROI and catalysing growth across diverse business landscapes, spanning both B2C and B2B sectors.
Combining over 4 years of hands-on freelancing proficiency with 5 years of corporate tenure, I possess a versatile skill set in crafting and executing data-driven marketing strategies and paid media campaigns.
My expertise extends across various channels, encompassing paid search, paid social, affiliate marketing, lead generation, local SEO optimisation and digital strategies.
Skilled in fostering direct client relationships and collaborating seamlessly with agencies, I excel in tailoring strategies to meet the unique needs of each client, drawing upon deep-seated industry knowledge and a keen understanding of customer behaviours and data insights to consistently deliver sustainable business expansion.

Employment and project experience

Performance Marketing Consultant & Founder The Creative Shak Ltd.
May 2022 - Present
Proficient in crafting and executing targeted digital and performance marketing strategies for diverse B2C (e-commerce, wellness, fashion, travel and hospitality) and B2B (local services, financial services) clients, prioritizing ROI-driven approaches across different paid media and digital channels.

● Delivered a 64% YoY reduction in Cost Per Lead (CPL) during the first quarter, catalyzing an 81% surge in lead acquisition for a B2B financial services client through LinkedIn Ads blended with a multichannel lead generation strategy.
● Executed paid media initiatives encompassing PPC (Google Ads), Meta Ads (Instagram & Facebook Ads), and affiliate marketing campaigns, culminating in an impressive 80% YoY sales escalation and a 48% YoY boost in Return on Ad Spend (ROAS) for an e-commerce client.
● Led an SEO optimization endeavour encompassing website and Google local business listings, fostering a notable 100% YoY surge in website traffic and bolstered visibility for top geo-specific keywords for a B2B local services client.

Head of Performance Marketing Ice Travel Group
May 2022 - June 2023

● Established and managed performance marketing strategy for 2 travel brands, accountable for a £6M paid advertising investment in the UK market across paid media channels (PPC, paid social, display, video and affiliates).
● Developed a full-funnel media strategy that supported web user acquisition (+300% YoY) which increased sales and efficiency by 100% YoY.
● Identified data-driven steps to restructure paid social campaigns (Meta and TikTok ads) to reduce cost per acquisition (-20% YoY), and improve audience targeting. Recruited and onboarded social media and content creation agency for annual content plan production and optimization.

Performance Marketing Manager Photobox Group
May 2020 - May 2022