To create a logo design that stands out in the market of millions of logos is hard but possible. Nowadays, the only type of design which can survive in the ocean of logos is “Minimalist design.” Now you are thinking, why? Just think about why you need a logo for your brand, the answer is simple: it is the face of your brand and people recall your brand because of your logo. Which type of design is memorable, simple, or complicated?
“Memorability” is the foremost thing a logo should have, and complicated designs lack this quality. They also had other problems like scalability. What minimalist design is? A design that is not too simple nor complicated, and must be relevant, and meaningful, and it should give a reflection of the brand’s nature.
This is the importance of minimalist logo designs. Now let’s jump onto my work criteria.
(there are too many qualities a logo should have, but I mentioned the most important ones.).
Now I’ll briefly tell you how I complete tasks.
I gather information from you as much as I want. Then I research your brand like who is your target audience. Which type of logo will be good for your brand? Which color and font will fit within your brand’s nature? What others are doing (similar brands) and what your competitors are doing? What is the plus point of their logo design, and what are the negative points of their logo design? The most important thing is how your target audience and other different target audiences will react to your new design because we are not the ones who will decide whether the logo is good or bad. The audience is the ones who will decide how your logo is. They are kingmakers.
We can only achieve the desired results if we both mutually cooperate.
“Alone I can do little, together we can do so much,”
(There are too many other things that matter while designing a logo, but I want to keep it on point and as short as possible)
Thanks.
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