With over 20 years’ experience, I am an extremely experienced PR and comms professional working at a senior level and have developed and implemented PR, content and communications strategies across corporate and consumer clients. PR consultant for the luxury designer retail destination, Multrees Walk, working with global brands including Gucci, Omega, Louis Vuitton and Harvey Nichols to create awareness and drive footfall. Comms Lead for Edinburgh University’s flagship tech investor event EIE where I developed the strategy and approach that fed into all comms activities. I oversaw the production of a portfolio of PR and marketing collateral including traditional print publications, online and digital communication platforms. The role involved creating engaging speeches for the main university speakers and in-depth speaker briefs for keynote speakers and external participants. I was also responsible for the event management and production of the various conferences / dinners of the three-day event resulting in a smooth. Senior PR consultant for an agency working with the Scottish Government teams, developing and implementing various cause-related campaigns including, home energy, Net Zero, COP26 and animal welfare. All these campaigns had a mix of corporate, trade and consumer media relations, influencer management, content creation, stakeholder management, executive and media briefings and for some a crisis comms plan and approach. Stripe Communications as Associate Director (maternity leave cover), working with the senior management team and leading many of their accounts including The Royal Edinburgh Military Tattoo, Scottish Government, Hamilton & Inches, and global food group - Baxters food. It goes without saying that I have both excellent written and verbal communication skills, adapting my approach and tone for various audiences and channels. I am well versed in hitting the ground running and work effectively to deliver results that are meaningful and tangible. My key job expertise and responsibilities include: • advising management boards and company directors on the strategic communication direction of the organisation • aligning the correct communication message and platform, for each specific audience and market • creating engaging stakeholder and community programmes • producing a calendar of business, trade and consumer PR and marketing • opportunities and campaigns. •. Managing the production of marketing collateral including traditional print publications, online and digital communication platforms • Brief public facing personnel to ensure a joined-up and parallel approach • act as the press office for all media enquiries, as well as preparing crisis communication strategies, handling reactive media enquiries • manage external agencies • event management of business experiences such as launches, openings and seminars Budget Management and evaluation reporting…With over 20 years’ experience, I am an extremely experienced PR and comms professional working at a senior level and have developed and implemented PR, content and communications strategies across corporate and consumer clients. PR consultant for the luxury designer retail destination, Multrees Walk, working with global brands including Gucci, Omega, Louis Vuitton and Harvey Nichols to create awareness and drive footfall. Comms Lead for Edinburgh University’s flagship tech investor event EIE where I developed the strategy and approach that fed into all comms activities. I oversaw the production of a portfolio of PR and marketing collateral including traditional print publications, online and digital communication platforms. The role involved creating engaging speeches for the main university speakers and in-depth speaker briefs for keynote speakers and external participants. I was also responsible for the event management and production of the various conferences / dinners of the three-day event resulting in a smooth. Senior PR consultant for an agency working with the Scottish Government teams, developing and implementing various cause-related campaigns including, home energy, Net Zero, COP26 and animal welfare. All these campaigns had a mix of corporate, trade and consumer media relations, influencer management, content creation, stakeholder management, executive and media briefings and for some a crisis comms plan and approach. Stripe Communications as Associate Director (maternity leave cover), working with the senior management team and leading many of their accounts including The Royal Edinburgh Military Tattoo, Scottish Government, Hamilton & Inches, and global food group - Baxters food. It goes without saying that I have both excellent written and verbal communication skills, adapting my approach and tone for various audiences and channels. I am well versed in hitting the ground running and work effectively to deliver results that are meaningful and tangible. My key job expertise and responsibilities include: • advising management boards and company directors on the strategic communication direction of the organisation • aligning the correct communication message and platform, for each specific audience and market • creating engaging stakeholder and community programmes • producing a calendar of business, trade and consumer PR and marketing • opportunities and campaigns. •. Managing the production of marketing collateral including traditional print publications, online and digital communication platforms • Brief public facing personnel to ensure a joined-up and parallel approach • act as the press office for all media enquiries, as well as preparing crisis communication strategies, handling reactive media enquiries • manage external agencies • event management of business experiences such as launches, openings and seminars Budget Management and evaluation reportingWWWW…