Well-rounded creative designer from Chicago, IL, with experience in multiple industries–especially food and beverage. Key strengths include graphic design for digital and print, email development, typography and hand lettering. With extraordinary attention to detail and a "can-do" attitude, I deliver impeccable work within tight deadlines and remain flexible through changing priorities and scopes. I look forward to tackling your design challenges and bringing your vision to life! --- **View My Portfolio:** _Website not available. Sign in: https://www.twine.net/signup_ **EXPERIENCE:** **Graphic Designer and Email Developer** True Citrus Company _January 2021 - Present_ –Developing e-commerce graphics and marketing emails in Klaviyo. –Ensuring a creative yet consistent aesthetic that adheres to and supports the company's brand, visual identity and messaging. **Owner and Designer** Amanda Paulson Creative _January 2009 - Present_ –Designing for a wide range of freelance projects for branding, marketing and editorial. –Developing and installing murals, environmental / wayfinding signage, illustration, hand-lettering, and graphics for print, digital and packaging. **Co-Founder, Creative Director** SNAILBOX _July 2015 - Present_ –Creation and oversight of greeting card subscription box (e-commerce). –Designing brand identity and graphics for print and digital (packaging, website, social media, and email). –Product photography and photo editing. **Graphic Designer, Sign Artist** Trader Joe's _July 2008 - January 2015_ –Led small team of artists to design in-store visual merchandising displays, product endcap signs, environmental and wayfinding graphics, POS graphics and shelf talkers. –Developed visual identity systems based on purchasing trends and comunications goals for high-volume retailer. **Graphic Designer, Email Marketer** Ann Nathan Gallery _January 2009 - October 2010_ –Managed marketing, art inventory and digital image library. –Designed graphics for print collateral and email marketing. **Graphic Designer** University of Illinois - Illini Union Marketing _August 2007 - June 2008_ –Spearheaded new graphic design service to uniquely serve the marketing needs of university departments and student organizations. –Designed posters, flyers, brochures, website and ads for print and digital.

Amanda Paulson

Well-rounded creative designer from Chicago, IL, with experience in multiple industries–especially food and beverage. Key strengths include graphic design for digital and print, email development, typography and hand lettering. With extraordinary attention to detail and a "can-do" attitude, I deliver impeccable work within tight deadlines and remain flexible through changing priorities and scopes. I look forward to tackling your design challenges and bringing your vision to life! --- **View My Portfolio:** _Website not available. Sign in: https://www.twine.net/signup_ **EXPERIENCE:** **Graphic Designer and Email Developer** True Citrus Company _January 2021 - Present_ –Developing e-commerce graphics and marketing emails in Klaviyo. –Ensuring a creative yet consistent aesthetic that adheres to and supports the company's brand, visual identity and messaging. **Owner and Designer** Amanda Paulson Creative _January 2009 - Present_ –Designing for a wide range of freelance projects for branding, marketing and editorial. –Developing and installing murals, environmental / wayfinding signage, illustration, hand-lettering, and graphics for print, digital and packaging. **Co-Founder, Creative Director** SNAILBOX _July 2015 - Present_ –Creation and oversight of greeting card subscription box (e-commerce). –Designing brand identity and graphics for print and digital (packaging, website, social media, and email). –Product photography and photo editing. **Graphic Designer, Sign Artist** Trader Joe's _July 2008 - January 2015_ –Led small team of artists to design in-store visual merchandising displays, product endcap signs, environmental and wayfinding graphics, POS graphics and shelf talkers. –Developed visual identity systems based on purchasing trends and comunications goals for high-volume retailer. **Graphic Designer, Email Marketer** Ann Nathan Gallery _January 2009 - October 2010_ –Managed marketing, art inventory and digital image library. –Designed graphics for print collateral and email marketing. **Graphic Designer** University of Illinois - Illini Union Marketing _August 2007 - June 2008_ –Spearheaded new graphic design service to uniquely serve the marketing needs of university departments and student organizations. –Designed posters, flyers, brochures, website and ads for print and digital.

Available to hire

Well-rounded creative designer from Chicago, IL, with experience in multiple industries–especially food and beverage. Key strengths include graphic design for digital and print, email development, typography and hand lettering. With extraordinary attention to detail and a “can-do” attitude, I deliver impeccable work within tight deadlines and remain flexible through changing priorities and scopes. I look forward to tackling your design challenges and bringing your vision to life!


View My Portfolio: Website not available. Sign in: https://www.twine.net/signup

EXPERIENCE:

Graphic Designer and Email Developer True Citrus Company
January 2021 - Present
–Developing e-commerce graphics and marketing emails in Klaviyo.
–Ensuring a creative yet consistent aesthetic that adheres to and supports the company’s brand, visual identity and messaging.

Owner and Designer Amanda Paulson Creative
January 2009 - Present
–Designing for a wide range of freelance projects for branding, marketing and editorial.
–Developing and installing murals, environmental / wayfinding signage, illustration, hand-lettering, and graphics for print, digital and packaging.

Co-Founder, Creative Director SNAILBOX
July 2015 - Present
–Creation and oversight of greeting card subscription box (e-commerce).
–Designing brand identity and graphics for print and digital (packaging, website, social media, and email).
–Product photography and photo editing.

Graphic Designer, Sign Artist Trader Joe’s
July 2008 - January 2015
–Led small team of artists to design in-store visual merchandising displays, product endcap signs, environmental and wayfinding graphics, POS graphics and shelf talkers.
–Developed visual identity systems based on purchasing trends and comunications goals for high-volume retailer.

Graphic Designer, Email Marketer Ann Nathan Gallery
January 2009 - October 2010
–Managed marketing, art inventory and digital image library.
–Designed graphics for print collateral and email marketing.

Graphic Designer University of Illinois - Illini Union Marketing
August 2007 - June 2008
–Spearheaded new graphic design service to uniquely serve the marketing needs of university departments and student organizations.
–Designed posters, flyers, brochures, website and ads for print and digital.

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Skills

Squarespace
Si
Signage
Le
Lettering
Fr
Freelance Gig
Adobe Illustrator
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Experience Level

Squarespace
Expert
Signage
Expert
Lettering
Expert
Freelance Gig
Expert
Adobe Illustrator
Expert
Canva
Expert
Adobe InDesign
Expert
Adobe Lightroom
Expert
Mailchimp
Expert
Email Marketing
Expert
Web Design
Expert
Email Design
Expert
Business Card
Expert
Adobe Photoshop
Expert
Branding
Intermediate
Banner
Intermediate
Flyer
Intermediate
Brochure
Intermediate
GIF
Intermediate
Logo
Intermediate
T-shirt Design
Intermediate
WordPress
Intermediate
AI Collection (Audio)
Beginner
AI Data Labelling
Beginner
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Language

English
Fluent
Spanish; Castilian
Intermediate

Education

Bachelor of Fine Arts at University of Illinois at Urbana-Champaign
August 1, 2004 - June 1, 2008
Certificate of Graphic Design at School of the Art Institute of Chicago
July 15, 2019 - December 15, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Real Estate & Construction, Travel & Hospitality
    uniE621 Photo Retouching Sample
    Photo retouching and colorization sample using Adobe Photoshop. graphicdesigner photoediting photoretouching imageediting photoshop
    uniE621 Rojo Gusano Menu Design
    Client: Rojo Gusano Date: 2019 Role: Branding identity and menu redesign for an upscale Mexican restaurant in Chicago, IL. The client's goal was to better reflect their elevated cuisine and sophisticated ambiance. Menu copy was simplified and condensed, and dark colors and modern fonts provided a more luxe aesthetic. graphicdesigner menudesigner menudesign restaurantmenu cocktailmenu dinnermenu typography
    uniE621 Magazine Cover Design
    Client: Airbnb (mock project) Date: 2019 Project: Spring 2019 airbnbmag cover design – A case study in magazine design. Mock cover inspired by my 2019 trip to the stunning and elusive island of Mustique. Featuring hand drawn lettering. graphicdesigner magazinedesign editorialdesign handlettering handdrawn lettering typography
    uniE621 Hewn Bakery Menu Design
    Client: Hewn Bakery Date: 2022 Role: Chalkboard menu redesign for bakery in Evanston, IL. Client was struggling with how to let customers know which breads were available for purchase, as the bread selection varied day to day. I developed a magnetic signage system with individual bread signs that can be switched out as needed. For the coffee menu, I created a more digestible layout with an editable price menu template that the client can change as needed. graphicdesigner menudesigner restaurantmenu chalkboardmenu chalkart handlettering lettering typography handdrawn
    uniE621 Beefeater Event Menu for Legacy Marketing
    Client: Beefeater London Date: 2018 Role: Menu design for liquor brand promotional event, planned and hosted by Legacy Marketing in Chicago, IL. graphicdesigner foodandbeverage liquor menudesign menudesigner typography
    uniE621 True Citrus 'Packetful of Happy' Email Sample
    Client: True Citrus Date: 2022 – Ongoing Role: Designing and executing the brand's non-sales email series "Packetful of Happy", which features uplifting wellness content and healthy recipes using True Citrus products. I created editable templates and build weekly emails with custom quote graphics and animations to make each email fresh and unique. Platform: Klaviyo
    uniE621 True Citrus: Packetful of Happy Email Series
    Client: True Citrus Company Date: 2022 – Ongoing Role: Designing and executing the CPG brand's non-sales email series "Packetful of Happy", which features uplifting wellness content and healthy recipes using True Citrus products. I created editable templates and build weekly emails with custom quote graphics and animations to make each email fresh and unique. Platform: Klaviyo graphicdesigner webdesigner emaildesigner emaildeveloper email klaviyo ecommerce
    uniE621 True Citrus Email Sample
    Client: True Citrus Company Date: 2021 - Present Role: Email design for True Citrus, a wellness-focused brand in the beverage/CPG space. Using Klaviyo, I built out several automation campaigns and designed editable templates that I use to build e-commerce emails. I create fun hero graphics and animations that follow brand guidelines yet bring a unique voice to each sale. I also make use of Klaviyo's Shopify integration to highlight products from the brand's online shop. Platform: Klaviyo graphicdesigner emaildesign emaildeveloper email klaviyo
    uniE621 True Citrus: 'Shop True' Email Series
    Client: True Citrus Company Date: 2021 - Present Role: Email design for True Citrus, a wellness-focused brand in the beverage/CPG space. Using Klaviyo, I built out several automation campaigns and designed editable templates that I use to build weekly emails for their e-commerce series "Shop True". I create fun hero graphics and animations that follow brand guidelines yet bring a unique voice to each sale. I also make use of Klaviyo's Shopify integration to highlight products from the brand's online shop. Platform: Klaviyo graphicdesigner emaildesign emaildeveloper email klaviyo
    uniE621 Snailbox Cards Website Design
    Client: Snailbox Date: 2015 Role: Branding identity and website design for e-commerce greeting card subscription service. In addition to the website's UI design, I am also responsible for the original photography, photo editing, content creation and copywriting. Platform: Squarespace URL: https://www.twine.net/signin branding squarespace webdesigner ecommerce greetingcards stationery graphicdesigner
    uniE621 The Cheese Maven Website Design
    Client: The Cheese Maven Date: 2019 Role: Website design for a cheese catering business in Chicago, IL. Website Platform: Squarespace URL: https://www.twine.net/signin graphicdesigner webdesigner branding squarespace foodandbeverage
    uniE621 The Cheese Maven Business Card
    Client: The Cheese Maven Date: 2019 Role: Digital and print collateral design for a cheese catering business in Chicago, IL. Deliverables included business card, package label, stationery and apparel. URL: thecheesemavenchicago.com graphicdesigner webdesigner branding foodandbeverage businesscard stationery packaging sticker