I'm a UI/UX + Web Designer, and Digital Art Director helping e-commerce and Shopify brand design clients in the wellness, lifestyle and personal brand industry. I have over two decades experience working with agencies, design studios, startups, small businesses, and multinational companies. Throughout my career, I have had a particular focus on building beautiful, intuitive, and engaging digital experiences across e-commerce, beauty, lifestyle, fashion and health tech, and sustainability. Through much of my freelance work, I have also supported many clients in the creative entrepreneurship, coaching, and wellness space to develop their brand and user experience. In addition to my design experience I also am well-versed in mentorship and creative coaching. I've supported dozens of mentees/aspiring product designers through various mentorship and product design education opportunities such as: ADPList, CareerFoundry, and I was also a UX Designer instructor in the University of Washington's UX and Visual Design Certificate Program, as well as mentoring junior designers through my own freelancing business. --- **Employment and project experience** Freelance Sr UI Designer, Verbal and Visual (Contract) 2023 MOOD ALTARS (Self-employed Visual/UX Designer and Art Director) August 2017 - July 2023 UI Design Instructor, CareerFoundry (Contract) 2022-2023 Product Design Mentor, ADPList (Volunteer) 2022-2023 UX Designer (Contract), Lifescan 2022 Visual Designer, Outerknown 2015-2017 Digital Art Director, Badger and Winters (Freelance) 2015 Visual Designer, Rent The Runway (Contract) 2014 Web Design Manager, L'oreal Luxe 2011-2014…I'm a UI/UX + Web Designer, and Digital Art Director helping e-commerce and Shopify brand design clients in the wellness, lifestyle and personal brand industry. I have over two decades experience working with agencies, design studios, startups, small businesses, and multinational companies. Throughout my career, I have had a particular focus on building beautiful, intuitive, and engaging digital experiences across e-commerce, beauty, lifestyle, fashion and health tech, and sustainability. Through much of my freelance work, I have also supported many clients in the creative entrepreneurship, coaching, and wellness space to develop their brand and user experience. In addition to my design experience I also am well-versed in mentorship and creative coaching. I've supported dozens of mentees/aspiring product designers through various mentorship and product design education opportunities such as: ADPList, CareerFoundry, and I was also a UX Designer instructor in the University of Washington's UX and Visual Design Certificate Program, as well as mentoring junior designers through my own freelancing business. --- **Employment and project experience** Freelance Sr UI Designer, Verbal and Visual (Contract) 2023 MOOD ALTARS (Self-employed Visual/UX Designer and Art Director) August 2017 - July 2023 UI Design Instructor, CareerFoundry (Contract) 2022-2023 Product Design Mentor, ADPList (Volunteer) 2022-2023 UX Designer (Contract), Lifescan 2022 Visual Designer, Outerknown 2015-2017 Digital Art Director, Badger and Winters (Freelance) 2015 Visual Designer, Rent The Runway (Contract) 2014 Web Design Manager, L'oreal Luxe 2011-2014WWW…
I'm a UI/UX + Web Designer, and Digital Art Director helping e-commerce and Shopify brand design clients in the wellness, lifestyle and personal brand industry. I have over two decades experience working with agencies, design studios, startups, small businesses, and multinational companies. Throughout my career, I have had a particular focus on building beautiful, intuitive, and engaging digital experiences across e-commerce, beauty, lifestyle, fashion and health tech, and sustainability. Through much of my freelance work, I have also supported many clients in the creative entrepreneurship, coaching, and wellness space to develop their brand and user experience. In addition to my design experience I also am well-versed in mentorship and creative coaching. I've supported dozens of mentees/aspiring product designers through various mentorship and product design education opportunities such as: ADPList, CareerFoundry, and I was also a UX Designer instructor in the University of Washington's UX and Visual Design Certificate Program, as well as mentoring junior designers through my own freelancing business. --- **Employment and project experience** Freelance Sr UI Designer, Verbal and Visual (Contract) 2023 MOOD ALTARS (Self-employed Visual/UX Designer and Art Director) August 2017 - July 2023 UI Design Instructor, CareerFoundry (Contract) 2022-2023 Product Design Mentor, ADPList (Volunteer) 2022-2023 UX Designer (Contract), Lifescan 2022 Visual Designer, Outerknown 2015-2017 Digital Art Director, Badger and Winters (Freelance) 2015 Visual Designer, Rent The Runway (Contract) 2014 Web Design Manager, L'oreal Luxe 2011-2014…I'm a UI/UX + Web Designer, and Digital Art Director helping e-commerce and Shopify brand design clients in the wellness, lifestyle and personal brand industry. I have over two decades experience working with agencies, design studios, startups, small businesses, and multinational companies. Throughout my career, I have had a particular focus on building beautiful, intuitive, and engaging digital experiences across e-commerce, beauty, lifestyle, fashion and health tech, and sustainability. Through much of my freelance work, I have also supported many clients in the creative entrepreneurship, coaching, and wellness space to develop their brand and user experience. In addition to my design experience I also am well-versed in mentorship and creative coaching. I've supported dozens of mentees/aspiring product designers through various mentorship and product design education opportunities such as: ADPList, CareerFoundry, and I was also a UX Designer instructor in the University of Washington's UX and Visual Design Certificate Program, as well as mentoring junior designers through my own freelancing business. --- **Employment and project experience** Freelance Sr UI Designer, Verbal and Visual (Contract) 2023 MOOD ALTARS (Self-employed Visual/UX Designer and Art Director) August 2017 - July 2023 UI Design Instructor, CareerFoundry (Contract) 2022-2023 Product Design Mentor, ADPList (Volunteer) 2022-2023 UX Designer (Contract), Lifescan 2022 Visual Designer, Outerknown 2015-2017 Digital Art Director, Badger and Winters (Freelance) 2015 Visual Designer, Rent The Runway (Contract) 2014 Web Design Manager, L'oreal Luxe 2011-2014WWWW…
Available to hire
I’m a UI/UX + Web Designer, and Digital Art Director helping e-commerce and Shopify brand design clients in the wellness, lifestyle and personal brand industry.
I have over two decades experience working with agencies, design studios, startups, small businesses, and multinational companies.
Throughout my career, I have had a particular focus on building beautiful, intuitive, and engaging digital experiences across e-commerce, beauty, lifestyle, fashion and health tech, and sustainability. Through much of my freelance work, I have also supported many clients in the creative entrepreneurship, coaching, and wellness space to develop their brand and user experience.
In addition to my design experience I also am well-versed in mentorship and creative coaching. I’ve supported dozens of mentees/aspiring product designers through various mentorship and product design education opportunities such as: ADPList, CareerFoundry, and I was also a UX Designer instructor in the University of Washington’s UX and Visual Design Certificate Program, as well as mentoring junior designers through my own freelancing business.
Employment and project experience
Freelance Sr UI Designer, Verbal and Visual (Contract)
2023
MOOD ALTARS (Self-employed Visual/UX Designer and Art Director)
August 2017 - July 2023
UI Design Instructor, CareerFoundry (Contract)
2022-2023
Product Design Mentor, ADPList (Volunteer)
2022-2023
UX Designer (Contract), Lifescan
2022
Visual Designer, Outerknown
2015-2017
Digital Art Director, Badger and Winters (Freelance)
2015
Visual Designer, Rent The Runway (Contract)
2014
Web Design Manager, L’oreal Luxe
2011-2014
Skills
See more
Experience Level
Invision
Expert
Zapier
Expert
Web Design
Expert
UI
Expert
Squarespace
Expert
Social Media Design
Expert
Prototype
Expert
Pinterest
Expert
Instagram
Expert
Freelance Gig
Expert
Figma
Expert
Facebook
Expert
Email Design
Expert
Adobe Photoshop
Expert
Canva
Expert
CSS
Expert
Slack Workflow
Expert
LinkedIn
Expert
Shopify
Expert
Email Marketing
Expert
SEO
Intermediate
Adobe Illustrator
Intermediate
Adobe InDesign
Intermediate
Branding
Intermediate
Logo
Intermediate
App Design
Intermediate
Product Design
Intermediate
iOS
Intermediate
AI Data Labelling
Beginner
Language
English
Fluent
Education
User Experience Design (UXD) Program at General Assembly - LA
October 12, 2018AA Graphic Designs at Parsons The New School for Design
October 17, 2014BFA Graphic Design at Academy of Art University
October 12, 2005Certificate at City College of San Francisco
May 10, 2002BA - English Literature/Creative Writing at Michigan State University
August 12, 1998Qualifications
Industry Experience
Healthcare, Retail, Professional Services, Consumer Goods, Non-Profit Organization
Art forward Shopify UI/UX Design for German CBD Brand
During our tenure as freelance Digital Design Director, we worked with Verbal+Visual, a Shopify design agency working with e-commerce clients looking to scale and optimize their Shopify websites. We led the digital approach for VAAY - utilizing bold and impactful photography, oversize typography, accessibile and dynamic color palettes, as well as unexpected page transitions and animations to educate the German audience on this new CBD offering.
webdesigner designer motion interactivity Shopify ui uxdesign semicustom…During our tenure as freelance Digital Design Director, we worked with Verbal+Visual, a Shopify design agency working with e-commerce clients looking to scale and optimize their Shopify websites. We led the digital approach for VAAY - utilizing bold and impactful photography, oversize typography, accessibile and dynamic color palettes, as well as unexpected page transitions and animations to educate the German audience on this new CBD offering.
webdesigner designer motion interactivity Shopify ui uxdesign semicustomWW…
Vibey, California Coastal Email Marketing + UI/UX Design for Sustainable Menswear Brand
During our time at Outerknown, the sustainable menswear brand co-founded by pro surfer Kelly Slater, we worked with the Digital and Ecommerce teams to design, develop and produce compelling, weekly email marketing designs that increased click rates and sales conversion on the Outerknown website. We also worked on various UI/UX projects such as: Gift Guide concepts, retail partner collaborations, navigation redesign and the "its not ok" campaign that educated our audience on the state of the world's oceans.
webdesigner designer emaildesign digitalcampaign visualdesign uidesign uxdesign ecommerce menswear sustainability celebrity html emailproduction…During our time at Outerknown, the sustainable menswear brand co-founded by pro surfer Kelly Slater, we worked with the Digital and Ecommerce teams to design, develop and produce compelling, weekly email marketing designs that increased click rates and sales conversion on the Outerknown website. We also worked on various UI/UX projects such as: Gift Guide concepts, retail partner collaborations, navigation redesign and the "its not ok" campaign that educated our audience on the state of the world's oceans.
webdesigner designer emaildesign digitalcampaign visualdesign uidesign uxdesign ecommerce menswear sustainability celebrity html emailproductionWW…
Modern and Intentional Shopify Website for Luxury Accessories
Alongside our Web Developer, we collaborated with Maggie Wu Studio as she was transitioning her iconic line of silkwear pieces into a modern and mindful accessories brand. We created a pre-launch digital experience for her brand that helped her new audience get excited about the brand evolution, as well as a fully customized responsive Shopify website that was intuitive and incorporated a product builder app that allowed users to monogram select silk items.
webdesigner designer Shopify ui uxdesign 3rdpartyapp…Alongside our Web Developer, we collaborated with Maggie Wu Studio as she was transitioning her iconic line of silkwear pieces into a modern and mindful accessories brand. We created a pre-launch digital experience for her brand that helped her new audience get excited about the brand evolution, as well as a fully customized responsive Shopify website that was intuitive and incorporated a product builder app that allowed users to monogram select silk items.
webdesigner designer Shopify ui uxdesign 3rdpartyappWW…
Warm and Classic Luxury Shopify Design for Heritage Jewelry Designer
In collaboration with our Web Developer and brand agency Scaling Retail, we helped Don Lucas modernize their website and CMS which hadn't been updated in over a decade. An elegant and modern, intuitive approach was added to the browsing experience, allowing customers to navigate a wide range of primary and secondary product categories, and gain product education on various stones and gems used in the designs which set this iconic brand apart from its competitors.
We also integrated a custom product builder so that users could digitally build and purchase a custom charm bracelet with different metals, chain styles and jewelry charms.
webdesigner designer ui uxdesign Shopify 3rdpartyapp custom…In collaboration with our Web Developer and brand agency Scaling Retail, we helped Don Lucas modernize their website and CMS which hadn't been updated in over a decade. An elegant and modern, intuitive approach was added to the browsing experience, allowing customers to navigate a wide range of primary and secondary product categories, and gain product education on various stones and gems used in the designs which set this iconic brand apart from its competitors.
We also integrated a custom product builder so that users could digitally build and purchase a custom charm bracelet with different metals, chain styles and jewelry charms.
webdesigner designer ui uxdesign Shopify 3rdpartyapp customWW…
Responsive Custom Shopify Design for Revolutionary Beauty Tech Brand
Over multiple projects, launches and retainers we collaborated with our long term client Lashify, a Shopify superstar, surpass business objectives and e-commerce performance many times over.
Alongside our Web Developer, we optimized the UI/UX consumer facing experience, as well as the backend site management experience for Lashify's staff so their site would be easy and intuitive to manage on their own.
Some of the projects we collaborated on: Lashify 2.0 Shopify redesign, UI/UX and Web Development retainer, Email designs, Loyalty Program, Subscriptions, Blog + shoppable editorial experience, and Lashify's Beauty Professional Program.
graphicdesigner webdesigner designer uidesign uxdesign Shopify emailmarketing emaildesign loyalty subscriptions…Over multiple projects, launches and retainers we collaborated with our long term client Lashify, a Shopify superstar, surpass business objectives and e-commerce performance many times over.
Alongside our Web Developer, we optimized the UI/UX consumer facing experience, as well as the backend site management experience for Lashify's staff so their site would be easy and intuitive to manage on their own.
Some of the projects we collaborated on: Lashify 2.0 Shopify redesign, UI/UX and Web Development retainer, Email designs, Loyalty Program, Subscriptions, Blog + shoppable editorial experience, and Lashify's Beauty Professional Program.
graphicdesigner webdesigner designer uidesign uxdesign Shopify emailmarketing emaildesign loyalty subscriptionsWW…
Bespoke Shopify Website for Luxury Gifting Brand
In collaboration with our Web Developer and brand agency Scaling Retail, we created an intuitive and elegant e-commerce platform for Patet's unique approach to gifting commerce. Through a custom product builder, we were able to support the client's 100s of product skus, so their customer could create custom build product gifting packages for friends and family for any occasion.
webdesigner designer ui uxdesign Shopify Shopifyapp productcustomization…In collaboration with our Web Developer and brand agency Scaling Retail, we created an intuitive and elegant e-commerce platform for Patet's unique approach to gifting commerce. Through a custom product builder, we were able to support the client's 100s of product skus, so their customer could create custom build product gifting packages for friends and family for any occasion.
webdesigner designer ui uxdesign Shopify Shopifyapp productcustomizationWW…
Artistic and Modern Custom Squarespace Website for Somatic Movement Teacher
We collaborated with Allison to create and develop a custom brand identity and Squarespace responsive web design that reflected her fine art background, and the artistic clients she often worked with 1:1 and in group. The website was customized with modern, collage based elements, as well as custom CTAs and hover interaction states.
branding logo webdesigner designer illustrator css Squarespace…We collaborated with Allison to create and develop a custom brand identity and Squarespace responsive web design that reflected her fine art background, and the artistic clients she often worked with 1:1 and in group. The website was customized with modern, collage based elements, as well as custom CTAs and hover interaction states.
branding logo webdesigner designer illustrator css SquarespaceWW…
Rich and Moody Custom Squarespace Brand Design for Tarot Reader
Collaborating closely with our client Jenine Morga, a Brooklyn-based Tarot reader and intuitive, we supported her brand refresh with a highly customized responsive Squarespace website, brand identity + photo art direction. The website included unexpected extras like draggable/interactive brand elements meant to underscore a more analog experience of working with an intuitive in person.
photo logo graphicdesigner branding webdesigner squarespace css…Collaborating closely with our client Jenine Morga, a Brooklyn-based Tarot reader and intuitive, we supported her brand refresh with a highly customized responsive Squarespace website, brand identity + photo art direction. The website included unexpected extras like draggable/interactive brand elements meant to underscore a more analog experience of working with an intuitive in person.
photo logo graphicdesigner branding webdesigner squarespace cssWW…
Modern and Luxe Custom Squarespace Design for B2B CBD Startup
Our repeat client Webb Banks, a Miami-based B2B spirits distributor focused on the Central and South American markets, came to us for support with developing a new brand identity, creative direction and Squarespace website for their initial foray into CBD products space.
cannabis CBD Squarespace modern luxury branding webdesigner graphicdesigner photo artdirection logo css…Our repeat client Webb Banks, a Miami-based B2B spirits distributor focused on the Central and South American markets, came to us for support with developing a new brand identity, creative direction and Squarespace website for their initial foray into CBD products space.
cannabis CBD Squarespace modern luxury branding webdesigner graphicdesigner photo artdirection logo cssWW…
Bold and Dynamic Retro Y2k Shopify Brand Refresh
Shopify rebrand, customization and loyalty app integration for Los Angeles based Metalkitty – a beauty startup in the natural and colorful wig industry
shopify branding graphicdesigner webdesigner y2k retro…Shopify rebrand, customization and loyalty app integration for Los Angeles based Metalkitty – a beauty startup in the natural and colorful wig industry
shopify branding graphicdesigner webdesigner y2k retroWW…
Modern and Conscious Customizable Social Media Kit for Wellness/Lifestyle Brands
Editable Canva social media kit which can be utilized across various social platforms. We created this for many of our brand + web design clients who did not have an in-house design team. These creative kits were extremely valuable in supporting our clients in maintianing the brand and creative vision after the initial project launch.
photo graphicdesigner branding designer…Editable Canva social media kit which can be utilized across various social platforms. We created this for many of our brand + web design clients who did not have an in-house design team. These creative kits were extremely valuable in supporting our clients in maintianing the brand and creative vision after the initial project launch.
photo graphicdesigner branding designerWW…
Modern and luxe iOS Booking App for Beauty Professionals
We collaborated 1-on-1 with the founders of L'audeon whose mission is to empower salon and beauty professionals to take ownership over their own businesses and client rosters with ease.
We sought to build the Uber of salon booking apps that provided ease of use for both the professionals' and their client's experience, provided professionals with integrated tools to manage, grow their business, and achieve financial freedom as well as provide the most intuitive booking app experience developed for salon and beauty industry service providers to date.
We led all aspects of the User Experience design thinking process necessary to bring this project to life: User research recruitment, User interviews and research, lo-fi prototyping and visual design, creative + art direction, email marketing design and web design. logo branding webdesigner designer logo graphicdesigner branding webdesigner designer logo graphicdesigner webdesigner designer branding…We collaborated 1-on-1 with the founders of L'audeon whose mission is to empower salon and beauty professionals to take ownership over their own businesses and client rosters with ease.
We sought to build the Uber of salon booking apps that provided ease of use for both the professionals' and their client's experience, provided professionals with integrated tools to manage, grow their business, and achieve financial freedom as well as provide the most intuitive booking app experience developed for salon and beauty industry service providers to date.
We led all aspects of the User Experience design thinking process necessary to bring this project to life: User research recruitment, User interviews and research, lo-fi prototyping and visual design, creative + art direction, email marketing design and web design. logo branding webdesigner designer logo graphicdesigner branding webdesigner designer logo graphicdesigner webdesigner designer brandingWW…
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