Hi! I’m Ana Brutal, a passionate art director and communication designer with over ten years of experience in creative direction, visual identity, editorial design, still-life styling, and branding. My journey began in 2012 at a footwear brand where I honed my skills in brand identity, digital content, and team leadership. I love connecting creative ideas with strategic solutions, driven by a blend of curiosity and pragmatism. Since 2017, I’ve been leading as Creative Manager for Lemon Jelly Shoes, overseeing brand communication, visual concepts, and fashion campaigns. Alongside this, I freelance across disciplines, continuously exploring advertisement, editorial, and personal projects. I thrive in multidisciplinary environments where creativity meets collaboration.

Ana Brutal

Hi! I’m Ana Brutal, a passionate art director and communication designer with over ten years of experience in creative direction, visual identity, editorial design, still-life styling, and branding. My journey began in 2012 at a footwear brand where I honed my skills in brand identity, digital content, and team leadership. I love connecting creative ideas with strategic solutions, driven by a blend of curiosity and pragmatism. Since 2017, I’ve been leading as Creative Manager for Lemon Jelly Shoes, overseeing brand communication, visual concepts, and fashion campaigns. Alongside this, I freelance across disciplines, continuously exploring advertisement, editorial, and personal projects. I thrive in multidisciplinary environments where creativity meets collaboration.

Available to hire

Hi! I’m Ana Brutal, a passionate art director and communication designer with over ten years of experience in creative direction, visual identity, editorial design, still-life styling, and branding. My journey began in 2012 at a footwear brand where I honed my skills in brand identity, digital content, and team leadership. I love connecting creative ideas with strategic solutions, driven by a blend of curiosity and pragmatism.

Since 2017, I’ve been leading as Creative Manager for Lemon Jelly Shoes, overseeing brand communication, visual concepts, and fashion campaigns. Alongside this, I freelance across disciplines, continuously exploring advertisement, editorial, and personal projects. I thrive in multidisciplinary environments where creativity meets collaboration.

See more

Language

Portuguese
Fluent
English
Fluent

Work Experience

Freelance Art Director and Graphic Designer
July 1, 2016 - June 19, 2024
Working as a freelance professional focusing on art direction and graphic design for various clients including advertisement, magazine editorials, and personal projects across multidisciplinary creative areas.
Creative Manager at Lemon Jelly Shoes
August 1, 2017 - August 31, 2024
Responsible for leading the design team, managing brand communication, developing visual concepts for collections, directing fashion campaigns, and producing print and digital content for the fashion footwear brand Lemon Jelly.
Communication Designer at Procalçado S.A. (Lemon Jelly and WOCK)
June 1, 2012 - August 31, 2017
Developed brand identity, collateral, and digital content. Led design team efforts, collaborated with other departments to create brand communication plans, strategized e-commerce approaches, and managed design stages for footwear brands including WOCK and Lemon Jelly.
Freelance Designer
January 1, 2012 - June 30, 2013
Undertook freelance design projects during internship year, contributing to various design deliverables across different mediums and sectors.
Freelance Art Director and Graphic Designer at Self-employed
July 1, 2016 - June 8, 2024
Working independently to provide art direction and graphic design services across various projects including advertisement, magazine editorials, and personal creative projects, focusing on multidisciplinary creation and creativity.
Creative Manager at Lemon Jelly Shoes
August 1, 2017 - August 31, 2024
Responsible for leading the design team, managing the brand's communication, developing visual concepts for collections, directing fashion campaigns, and creating print and digital content.
Communication Designer at Procalçado S.A. (Lemon Jelly and WOCK)
June 1, 2012 - August 31, 2017
Developed brand identities, collaterals, and digital content. Progressed to leader of the design team, collaborating with multiple departments to implement brand communication plans and e-commerce strategies while guiding design stages.
Freelance Designer at Self-employed
January 1, 2012 - June 30, 2013
Provided freelance design services during 2012 including various creative projects.

Education

Bachelor's degree at School of Arts, Castelo Branco, Portugal
January 1, 2007 - December 31, 2011
Graphic and New Media II at Restart, Lisbon, Portugal
January 1, 2011 - December 31, 2011
Bachelor’s degree at School of Arts, Castelo Branco
January 1, 2007 - December 31, 2011
Graphic and New Media II at Restart, Lisbon
January 1, 2011 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Manufacturing, Retail, Non-Profit Organization, Professional Services, Other