As part of The Agency at Central 1, my team and I executed a comprehensive brand refresh that touched every aspect of the company’s identity. From large-scale environmental graphics spanning two office floors to a complete overhaul of the website and client centre, our work redefined how Central 1 presented itself. We also played a pivotal role in major events such as the AGM and Momentum, as well as developing all marketing and communications materials. It was a significant challenge—but the results were well worth it.
A refreshed identity meant more than just a new look—it required a complete rethinking of how Central 1 engaged with its audience. I led our team's strategy and design for the new website, prioritizing a streamlined user experience while restructuring extensive information in a more accessible way. The client centre was a major transformation, driving adoption rates among credit unions and improving usability. 360 marketing with many touch-points, like dynamic social media marketing was a big focus. Additionally, we helped reimagine two renovated office floors, integrating design elements that energized the company culture.
With a complex organizational…As part of The Agency at Central 1, my team and I executed a comprehensive brand refresh that touched every aspect of the company’s identity. From large-scale environmental graphics spanning two office floors to a complete overhaul of the website and client centre, our work redefined how Central 1 presented itself. We also played a pivotal role in major events such as the AGM and Momentum, as well as developing all marketing and communications materials. It was a significant challenge—but the results were well worth it.
A refreshed identity meant more than just a new look—it required a complete rethinking of how Central 1 engaged with its audience. I led our team's strategy and design for the new website, prioritizing a streamlined user experience while restructuring extensive information in a more accessible way. The client centre was a major transformation, driving adoption rates among credit unions and improving usability. 360 marketing with many touch-points, like dynamic social media marketing was a big focus. Additionally, we helped reimagine two renovated office floors, integrating design elements that energized the company culture.
With a complex organizational structure and multiple stakeholders, Central 1’s brand evolution needed to be both strategic and adaptable. In-house branding is a living, breathing entity, constantly evolving with the business. Through an agile, collaborative process, we worked closely with leadership to establish a new visual identity, voice, and tone—defining who Central 1 was and where it was headed.
<https://www.twine.net/signinWWWWWWWWAs part of The Agency at Central 1, my team and I executed a comprehensive brand refresh that touched every aspect of the company’s identity. From large-scale environmental graphics spanning two office floors to a complete overhaul of the website and client centre, our work redefined how Central 1 presented itself. We also played a pivotal role in major events such as the AGM and Momentum, as well as developing all marketing and communications materials. It was a significant challenge—but the results were well worth it.
A refreshed identity meant more than just a new look—it required a complete rethinking of how Central 1 engaged with its audience. I led our team's strategy and design for the new website, prioritizing a streamlined user experience while restructuring extensive information in a more accessible way. The client centre was a major transformation, driving adoption rates among credit unions and improving usability. 360 marketing with many touch-points, like dynamic social media marketing was a big focus. Additionally, we helped reimagine two renovated office floors, integrating design elements that energized the company culture.
With a complex organizational stru…
