Having a background as an Art Director and Lead Creative in ad/creative agencies, I believe I have the relevant skills and more in bringing ideas to life. With a back catalogue of leading a team, mentoring juniors and collaborating with external sources to create comms for brands, based around thought through persuasive copywriting and hands on crafting skills. I have worked on external marketing campaigns working alongside and within marketing teams including digital, website, OOH (billboard) and even TV that has helped to expand my skillset in selling in an idea into the thoughts of a consumer and using and adapting that for an internal company audience. Those little nuances that get that audience to buy into and feel a part of a company's vision, ethos and decision making. Working with Bavaria UK a 300 year old Dutch brewing company, Implementing a full audit of the brand, the market and the audience and began to build a strategy. This involved creating the central pillars of 'Family, Heritage, Independence,' and then building a new brand structure that could actually take some weight. This then led to the Reasons To Believe in the brand and products, messaging hierarchy, visual look and feel and a multi-year communications strategy. Incorporating campaigns through design across digital ads, print ads, brand brochures, social content, poster and billboard, company website and campaign sites. For Salix Homes a not-for-profit Housing Association in the North West where I began by establishing its brand foundation, influential in their new website so that they communicate better with their people and wider audience. Developing stronger marketing and awareness, building campaigns that mean something and connects with their internal audience. An example of this was an internal campaign for digital security where I put in place a strategy that would be punctuated throughout the year for more effective results. Making the simple forgettable tasks into a more effective and interesting story, one which they would engage with and participate in for the greater good.…Having a background as an Art Director and Lead Creative in ad/creative agencies, I believe I have the relevant skills and more in bringing ideas to life. With a back catalogue of leading a team, mentoring juniors and collaborating with external sources to create comms for brands, based around thought through persuasive copywriting and hands on crafting skills. I have worked on external marketing campaigns working alongside and within marketing teams including digital, website, OOH (billboard) and even TV that has helped to expand my skillset in selling in an idea into the thoughts of a consumer and using and adapting that for an internal company audience. Those little nuances that get that audience to buy into and feel a part of a company's vision, ethos and decision making. Working with Bavaria UK a 300 year old Dutch brewing company, Implementing a full audit of the brand, the market and the audience and began to build a strategy. This involved creating the central pillars of 'Family, Heritage, Independence,' and then building a new brand structure that could actually take some weight. This then led to the Reasons To Believe in the brand and products, messaging hierarchy, visual look and feel and a multi-year communications strategy. Incorporating campaigns through design across digital ads, print ads, brand brochures, social content, poster and billboard, company website and campaign sites. For Salix Homes a not-for-profit Housing Association in the North West where I began by establishing its brand foundation, influential in their new website so that they communicate better with their people and wider audience. Developing stronger marketing and awareness, building campaigns that mean something and connects with their internal audience. An example of this was an internal campaign for digital security where I put in place a strategy that would be punctuated throughout the year for more effective results. Making the simple forgettable tasks into a more effective and interesting story, one which they would engage with and participate in for the greater good.WWWW…