Hello! I'm Antonela Boto, a data-driven marketer with a splash of creativity and a flair for results. Over the past four years, I’ve mastered the art of transforming rundown sheds of ad accounts into sleek, profitable luxury villas. ● What I Do ● I'm a media buyer specializing in Facebook and TikTok ads, creative optimization, and data analysis. Whether it's crafting strategies that turn browsers into buyers or analyzing data like a detective on caffeine, I’ve got it covered. ● Experience Level ● Let’s just say I’ve earned my stripes. I’ve partnered with agencies like Smart Marketer Agency, DimNiko, 1 At Bat, and more, scaling budgets profitably while making CPAs plummet like they’ve seen a ghost. Most recently, I managed $1.4M in ad spend with Smart Marketer Agency, helping eCommerce clients hit their benchmarks. ● Employment Timeline ● Media Buyer, Smart Marketer Agency (Oct 2023 - Aug 2024) - $1.4M ad spend managed with benchmarks smashed like piñatas. - Creative planning, strategy, and client communication. Media Buyer, 1 At Bat Media (Jun 2022 - Apr 2023) - Optimized campaigns to reduce MER by 30% while holding steady on spend. - Email marketing maestro alongside ad strategy. Media Buyer, Pixated Agency (Mar 2022 - May 2022) - Dropped CPA from $160 to $60. Media Buyer, DimNiko Agency (Sep 2021 - Mar 2022) - Handled $260K in ad spend on TikTok. Facebook Media Buyer, Matthew Rupcic Marketing (Oct 2020 - Sep 2021) - Improved creative and audience testing, and campaign scaling. ● Why Me? ● I’m not just a marketer; I’m your growth partner. I'm not just here to switch the ads on and off, I'm here to make sure your business grows.…

Antonela Boto

PRO

Hello! I'm Antonela Boto, a data-driven marketer with a splash of creativity and a flair for results. Over the past four years, I’ve mastered the art of transforming rundown sheds of ad accounts into sleek, profitable luxury villas. ● What I Do ● I'm a media buyer specializing in Facebook and TikTok ads, creative optimization, and data analysis. Whether it's crafting strategies that turn browsers into buyers or analyzing data like a detective on caffeine, I’ve got it covered. ● Experience Level ● Let’s just say I’ve earned my stripes. I’ve partnered with agencies like Smart Marketer Agency, DimNiko, 1 At Bat, and more, scaling budgets profitably while making CPAs plummet like they’ve seen a ghost. Most recently, I managed $1.4M in ad spend with Smart Marketer Agency, helping eCommerce clients hit their benchmarks. ● Employment Timeline ● Media Buyer, Smart Marketer Agency (Oct 2023 - Aug 2024) - $1.4M ad spend managed with benchmarks smashed like piñatas. - Creative planning, strategy, and client communication. Media Buyer, 1 At Bat Media (Jun 2022 - Apr 2023) - Optimized campaigns to reduce MER by 30% while holding steady on spend. - Email marketing maestro alongside ad strategy. Media Buyer, Pixated Agency (Mar 2022 - May 2022) - Dropped CPA from $160 to $60. Media Buyer, DimNiko Agency (Sep 2021 - Mar 2022) - Handled $260K in ad spend on TikTok. Facebook Media Buyer, Matthew Rupcic Marketing (Oct 2020 - Sep 2021) - Improved creative and audience testing, and campaign scaling. ● Why Me? ● I’m not just a marketer; I’m your growth partner. I'm not just here to switch the ads on and off, I'm here to make sure your business grows.…

Available to hire

Hello! I’m Antonela Boto, a data-driven marketer with a splash of creativity and a flair for results. Over the past four years, I’ve mastered the art of transforming rundown sheds of ad accounts into sleek, profitable luxury villas.

● What I Do ●
I’m a media buyer specializing in Facebook and TikTok ads, creative optimization, and data analysis. Whether it’s crafting strategies that turn browsers into buyers or analyzing data like a detective on caffeine, I’ve got it covered.

● Experience Level ●
Let’s just say I’ve earned my stripes. I’ve partnered with agencies like Smart Marketer Agency, DimNiko, 1 At Bat, and more, scaling budgets profitably while making CPAs plummet like they’ve seen a ghost. Most recently, I managed $1.4M in ad spend with Smart Marketer Agency, helping eCommerce clients hit their benchmarks.

● Employment Timeline ●
Media Buyer, Smart Marketer Agency (Oct 2023 - Aug 2024)

  • $1.4M ad spend managed with benchmarks smashed like piñatas.
  • Creative planning, strategy, and client communication.

Media Buyer, 1 At Bat Media (Jun 2022 - Apr 2023)

  • Optimized campaigns to reduce MER by 30% while holding steady on spend.
  • Email marketing maestro alongside ad strategy.

Media Buyer, Pixated Agency (Mar 2022 - May 2022)

  • Dropped CPA from $160 to $60.

Media Buyer, DimNiko Agency (Sep 2021 - Mar 2022)

  • Handled $260K in ad spend on TikTok.

Facebook Media Buyer, Matthew Rupcic Marketing (Oct 2020 - Sep 2021)

  • Improved creative and audience testing, and campaign scaling.

● Why Me? ●
I’m not just a marketer; I’m your growth partner. I’m not just here to switch the ads on and off, I’m here to make sure your business grows.

See more

Skills

Experience Level

Facebook
Expert
Facebook Ads
Expert
Tiktok
Expert

Language

English
Fluent
Croatian
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods
    uniE621 Supplement Brand Scaling
    I managed to scale the spend by 47%, while focusing only on NCROAS (acquiring new customers). The NCROAS improved, as well as the NCCPA. I managed to do so by improving the creatives, campaign structures and testing new funnels. As you can see in the screenshots, we had multiple campaigns that spent over or close to $100,000. Deep dive into creative and overall data analysis, improved testing structures and iterations are some of the reasons we were able to profitably spend as much on the campaigns. Through that process, I was able to find some creative winners that spent +$100k. facebookads metaads paidmedia…
    uniE621 Supplement Brand Scaling
    I managed to scale the spend by 47%, while focusing only on NCROAS (acquiring new customers). The NCROAS improved, as well as the NCCPA. I managed to do so by improving the creatives, campaign structures and testing new funnels. As you can see in the screenshots, we had multiple campaigns that spent over or close to $100,000. Deep dive into creative and overall data analysis, improved testing structures and iterations are some of the reasons we were able to profitably spend as much on the campaigns. Through that process, I was able to find some creative winners that spent +$100k. facebookads metaads paidmedia…
    uniE621 Supplement Brand Scaling
    I managed to scale the spend by 47%, while focusing only on NCROAS (acquiring new customers). The NCROAS improved, as well as the NCCPA. I managed to do so by improving the creatives, campaign structures and testing new funnels. As you can see in the screenshots, we had multiple campaigns that spent over or close to $100,000. Deep dive into creative and overall data analysis, improved testing structures and iterations are some of the reasons we were able to profitably spend as much on the campaigns. Through that process, I was able to find some creative winners that spent +$100k. facebookads metaads paidmedia…

Hire Antonela Boto today

To get started post up your job and then invite Antonela Boto to your job.