Twine
Twine

I'm a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and

AshleyPaulSmith

I'm a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and direct client relationships. I specialise in visual identity, brand creation, and developing brand identities across digital and printed media. My unique expertise in iconography and illustration brings significant value to any project. I'm technical and creative, so I can turn my hand to most

Available to hire

I’m a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and direct client relationships.

I specialise in visual identity, brand creation, and developing brand identities across digital and printed media. My unique expertise in iconography and illustration brings significant value to any project.

I’m technical and creative, so I can turn my hand to most things and diversify where required.


Experience:

Catalyst digital
Marketing Agency
/ 2019 - Present
Providing design support for a wide range of clients, including brand work, website design, social graphics, presentation and template design, digital documents and brochures, illustration, and print work.

Foretell Digital Marketing
/ 2021 - Present
Design lead for a wide range of clients, specialising in brand creation, rebrands, website design (UX and UI design), and the development of exhibition, print, and digital collateral.

Bloomsbury Education
/ 2020 - Present
Digital banners, ads, social assets for marketing, campaign work and printed adverts.

ANAX USA
/ 2023 - Present
Re-brand work, digital ads
and banners, printed collateral, brochures to exhibition pieces, packaging creation.

Macmillan Education
/ 2014 - Present
Catalogue design, cover designs, adverts, presentation templates, social graphics, brand identity for sub-brands conferences, etc.

Mango Dental
/ 2023 - Present
Brand identity refresh, Brand creation, social and digital assets,
printed collateral, flyers, brochures, leaflets.

Nightshift
/ 2023 - Present
Brand creation, website design and setup, digital assets, stickers, illustrations, social ads and presentation creation.

Other marketing agency experience:

Fit Club Agency
WQA
Align and Pull
Masters Allen
The Media Group
Diversity

Other direct client experience:
Hodder Education
Blackwell’s
Holland & Barrett
Universal Music Group
Xplosive Ape
Highland Outdoors
Unleashed Run Coach
VikioActive
Tigermoon
The Dojo Essex
Origin
Auru Creative Photography
3D Laser Mapping

See more

Skills

Em
Email Design
We
Web Design
T-
T-shirt Design
Pr
Presentation Design
Lo
Logo
Ic
Icon
See more

Experience Level

Email Design
Expert
Web Design
Expert
T-shirt Design
Expert
Presentation Design
Expert
Logo
Expert
Icon
Expert
Flyer
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Advert Design
Expert
Adobe InDesign
Expert
Infographic
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Social Media Design
Expert
Catalogue
Expert
Illustration
Intermediate
Animation
Intermediate
App Design
Intermediate
Framer
Beginner
Figma
Beginner
Editorial Illustration
Beginner
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Language

English
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Retail, Energy & Utilities, Manufacturing, Media & Entertainment, Software & Internet, Travel & Hospitality, Agriculture & Mining, Financial Services, Real Estate & Construction, Other, Professional Services
    uniE621 Egg and Cake Brand and Apparel
    This was a little passion project, working on and implement a brand style and various assets, albeit two styles, for a local running group simply known as 'Egg and Cake' (It seems food has a higher importance than the actual running). ​​​​​​​ I had plenty of fun designing the route maps coming up with various
    uniE621 Transforming For Tomorrow
    Macmillan Caribbean Education, the client, requested an identity and sub-brand for a conference in Trinidad named 'Transforming for Tomorrow'. The brief specified a vibrant Caribbean theme, incorporating elements like feathers to evoke a festival atmosphere, and showcasing distinctive Trinidadian
    uniE621 Graffiti Dental Brand Overhaul
    Anax USA came to me for a complete brand identity overhaul. They came up with the name and wanted something bold, bright and creative, to suit their business persona and separate themselves from the usual standards within the sector. Taking a mix of design styles usually relating to
    uniE621 Macmillan Education Caribbean 70th Anniversary identity
    I was proud to be asked to develop the identity for Macmillan Education's 70 year anniversary in the Caribbean. The first step was to look at an idea brought to me on representing all the associated Caribbean countries into the logo. From here I took all the flags of the countries Macmillan work with
    uniE621 Odla brand Identity
    I was approached by the client to create a brand identity for a new venture in web hosting and development. Aimed at making the Internet accessible to small to medium-sized businesses, groups, and clubs, with the local community as the primary target audience. The concept was centred around the