I'm a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and direct client relationships. I specialise in visual identity, brand creation, and developing brand identities across digital and printed media. My unique expertise in iconography and illustration brings significant value to any project. I'm technical and creative, so I can turn my hand to most things and diversify where required. --- Experience: Catalyst digital Marketing Agency / 2019 - Present Providing design support for a wide range of clients, including brand work, website design, social graphics, presentation and template design, digital documents and brochures, illustration, and print work. Foretell Digital Marketing / 2021 - Present Design lead for a wide range of clients, specialising in brand creation, rebrands, website design (UX and UI design), and the development of exhibition, print, and digital collateral. Bloomsbury Education / 2020 - Present Digital banners, ads, social assets for marketing, campaign work and printed adverts. ANAX USA / 2023 - Present Re-brand work, digital ads and banners, printed collateral, brochures to exhibition pieces, packaging creation. Macmillan Education / 2014 - Present Catalogue design, cover designs, adverts, presentation templates, social graphics, brand identity for sub-brands conferences, etc. Mango Dental / 2023 - Present Brand identity refresh, Brand creation, social and digital assets, printed collateral, flyers, brochures, leaflets. Nightshift / 2023 - Present Brand creation, website design and setup, digital assets, stickers, illustrations, social ads and presentation creation. Other marketing agency experience: Fit Club Agency WQA Align and Pull Masters Allen The Media Group Diversity Other direct client experience: Hodder Education Blackwell’s Holland & Barrett Universal Music Group Xplosive Ape Highland Outdoors Unleashed Run Coach VikioActive Tigermoon The Dojo Essex Origin Auru Creative Photography 3D Laser Mapping…

AshleyPaulSmith

I'm a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and direct client relationships. I specialise in visual identity, brand creation, and developing brand identities across digital and printed media. My unique expertise in iconography and illustration brings significant value to any project. I'm technical and creative, so I can turn my hand to most things and diversify where required. --- Experience: Catalyst digital Marketing Agency / 2019 - Present Providing design support for a wide range of clients, including brand work, website design, social graphics, presentation and template design, digital documents and brochures, illustration, and print work. Foretell Digital Marketing / 2021 - Present Design lead for a wide range of clients, specialising in brand creation, rebrands, website design (UX and UI design), and the development of exhibition, print, and digital collateral. Bloomsbury Education / 2020 - Present Digital banners, ads, social assets for marketing, campaign work and printed adverts. ANAX USA / 2023 - Present Re-brand work, digital ads and banners, printed collateral, brochures to exhibition pieces, packaging creation. Macmillan Education / 2014 - Present Catalogue design, cover designs, adverts, presentation templates, social graphics, brand identity for sub-brands conferences, etc. Mango Dental / 2023 - Present Brand identity refresh, Brand creation, social and digital assets, printed collateral, flyers, brochures, leaflets. Nightshift / 2023 - Present Brand creation, website design and setup, digital assets, stickers, illustrations, social ads and presentation creation. Other marketing agency experience: Fit Club Agency WQA Align and Pull Masters Allen The Media Group Diversity Other direct client experience: Hodder Education Blackwell’s Holland & Barrett Universal Music Group Xplosive Ape Highland Outdoors Unleashed Run Coach VikioActive Tigermoon The Dojo Essex Origin Auru Creative Photography 3D Laser Mapping…

Available to hire

I’m a creative designer from Leicester UK, with over 18 years of experience in the creative industry, I’ve collaborated with a diverse array of clients, ranging from start-ups to established brands, through both creative agencies and direct client relationships.

I specialise in visual identity, brand creation, and developing brand identities across digital and printed media. My unique expertise in iconography and illustration brings significant value to any project.

I’m technical and creative, so I can turn my hand to most things and diversify where required.

Experience:

Catalyst digital
Marketing Agency
/ 2019 - Present
Providing design support for a wide range of clients, including brand work, website design, social graphics, presentation and template design, digital documents and brochures, illustration, and print work.

Foretell Digital Marketing
/ 2021 - Present
Design lead for a wide range of clients, specialising in brand creation, rebrands, website design (UX and UI design), and the development of exhibition, print, and digital collateral.

Bloomsbury Education
/ 2020 - Present
Digital banners, ads, social assets for marketing, campaign work and printed adverts.

ANAX USA
/ 2023 - Present
Re-brand work, digital ads
and banners, printed collateral, brochures to exhibition pieces, packaging creation.

Macmillan Education
/ 2014 - Present
Catalogue design, cover designs, adverts, presentation templates, social graphics, brand identity for sub-brands conferences, etc.

Mango Dental
/ 2023 - Present
Brand identity refresh, Brand creation, social and digital assets,
printed collateral, flyers, brochures, leaflets.

Nightshift
/ 2023 - Present
Brand creation, website design and setup, digital assets, stickers, illustrations, social ads and presentation creation.

Other marketing agency experience:

Fit Club Agency
WQA
Align and Pull
Masters Allen
The Media Group
Diversity

Other direct client experience:
Hodder Education
Blackwell’s
Holland & Barrett
Universal Music Group
Xplosive Ape
Highland Outdoors
Unleashed Run Coach
VikioActive
Tigermoon
The Dojo Essex
Origin
Auru Creative Photography
3D Laser Mapping

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Skills

Em
Email Design
We
Web Design
T-
T-shirt Design
Pr
Presentation Design
Lo
Logo
See more

Experience Level

Email Design
Expert
Web Design
Expert
T-shirt Design
Expert
Presentation Design
Expert
Logo
Expert
Icon
Expert
Flyer
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Advert Design
Expert
Adobe InDesign
Expert
Infographic
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Social Media Design
Expert
Catalogue
Expert
Illustration
Intermediate
Animation
Intermediate
App Design
Intermediate
Framer
Beginner
Figma
Beginner
Editorial Illustration
Beginner
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Language

English
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Retail, Energy & Utilities, Manufacturing, Media & Entertainment, Software & Internet, Travel & Hospitality, Agriculture & Mining, Financial Services, Real Estate & Construction, Other, Professional Services
    uniE621 Egg and Cake Brand and Apparel
    This was a little passion project, working on and implement a brand style and various assets, albeit two styles, for a local running group simply known as 'Egg and Cake' (It seems food has a higher importance than the actual running). ​​​​​​​ I had plenty of fun designing the route maps coming up with various slogans and creating designs and illustrations for apparel and more. The apparel is sold locally by a Print-On-Demand printers Beestees, who specialise in printing much of the kit for various clubs and groups. branding illustrator graphicdesigner designer tshirtdesign https://www.twine.net/signin…
    uniE621 Transforming For Tomorrow
    Macmillan Caribbean Education, the client, requested an identity and sub-brand for a conference in Trinidad named 'Transforming for Tomorrow'. The brief specified a vibrant Caribbean theme, incorporating elements like feathers to evoke a festival atmosphere, and showcasing distinctive Trinidadian features. I opted for the Scarlet Ibis, the national bird of the island, integrating colours from the national flag with additional vibrant hues that complemented them. To maintain a playful tone, a font was selected that, while informal, remained highly legible. logo graphicdesigner branding illustrator designer https://www.twine.net/signin…
    uniE621 Graffiti Dental Brand Overhaul
    Anax USA came to me for a complete brand identity overhaul. They came up with the name and wanted something bold, bright and creative, to suit their business persona and separate themselves from the usual standards within the sector. Taking a mix of design styles usually relating to retro/synth-wave and electro- - in the sense of colour schemes and adding in shapes and other device tools within the brand style, to allow for a creative and open brand style that can be built upon easily, yet still be a strong recognisable style. I went forward with this proposal of brand style and they loved it. branding graphicdesigner logo designer packaging dental https://www.twine.net/signin…
    uniE621 Macmillan Education Caribbean 70th Anniversary identity
    I was proud to be asked to develop the identity for Macmillan Education's 70 year anniversary in the Caribbean. The first step was to look at an idea brought to me on representing all the associated Caribbean countries into the logo. From here I took all the flags of the countries Macmillan work with and trying different ways to use either the flags or colours into the circle to represent the 0 of the 70. I came up with identity which picks out the colours of the flags but arranges each flags colour next to each other as they're arranged around the circle of the 0. From here a multitude of collateral was created including posters, promotional pens, notepads, catalogue spread and social media graphics to help celebrate the landmark 70 years. logo graphicdesigner branding designer brandguideline brandcollateral socialmedia catalogue…
    uniE621 Odla brand Identity
    I was approached by the client to create a brand identity for a new venture in web hosting and development. Aimed at making the Internet accessible to small to medium-sized businesses, groups, and clubs, with the local community as the primary target audience. The concept was centred around the idea of growth, and the name 'Odla' was provided in the brief, meaning 'to grow' or 'to farm' in Swedish. I designed a simple yet effective leaf emblem, subtly incorporated into the negative space of the 'a' in the Odla logo. From this starting point, I developed the brand further, blending the contrasting elements of the business. I used an RGB-like scheme, but with modern variations of each colour, alongside simple device shapes and photography of organic elements, symbolising natural growth. This also established a link between organic networks and the web, focusing on plant photography that highlights the network of branches or leaf veins. This approach allowed the brand to stay true to its organic community-building ethos while also being forward-looking and technical. https://www.twine.net/signin graphicdesigner logo branding designer brandguideline…