"If it can be written, or thought, it can be filmed." — Stanley Kubrick As a dedicated video production specialist, I bring a story-driven approach to every project. My expertise ranges from Video Production and Advertising to Research Skills, Videography, Video Editing, and Ghostwriting. I’m passionate about transforming ideas into compelling visuals that engage and resonate. I thrive on crafting Treatment Notes and Director's Boards, creating a seamless foundation that aligns vision with execution. Each project is an opportunity to tell a unique story, and I approach every step — from conceptualization to post-production — with meticulous attention and a commitment to excellence. **Employment and project experience** **Director** Freelance _Jan 2019 - Present_ **Assistant Director** JF Irani Films _May 2015 - Present_ **Assistant Director** Red Cape Films _Mar 2017 - Dec 2020_ **Associate Producer** Red Cape Films _2017 - 2020_ **Assistant Director** Shashkay Films _May 2015 - Mar 2017_ **Video Editor** Freelance _2015 - Present_ **Videographer** Freelance _Dec 2014 - May 2015_

"If it can be written, or thought, it can be filmed." — Stanley Kubrick As a dedicated video production specialist, I bring a story-driven approach to every project. My expertise ranges from Video Production and Advertising to Research Skills, Videography, Video Editing, and Ghostwriting. I’m passionate about transforming ideas into compelling visuals that engage and resonate. I thrive on crafting Treatment Notes and Director's Boards, creating a seamless foundation that aligns vision with execution. Each project is an opportunity to tell a unique story, and I approach every step — from conceptualization to post-production — with meticulous attention and a commitment to excellence. **Employment and project experience** **Director** Freelance _Jan 2019 - Present_ **Assistant Director** JF Irani Films _May 2015 - Present_ **Assistant Director** Red Cape Films _Mar 2017 - Dec 2020_ **Associate Producer** Red Cape Films _2017 - 2020_ **Assistant Director** Shashkay Films _May 2015 - Mar 2017_ **Video Editor** Freelance _2015 - Present_ **Videographer** Freelance _Dec 2014 - May 2015_

Available to hire

“If it can be written, or thought, it can be filmed.” — Stanley Kubrick

As a dedicated video production specialist, I bring a story-driven approach to every project. My expertise ranges from Video Production and Advertising to Research Skills, Videography, Video Editing, and Ghostwriting. I’m passionate about transforming ideas into compelling visuals that engage and resonate.

I thrive on crafting Treatment Notes and Director’s Boards, creating a seamless foundation that aligns vision with execution. Each project is an opportunity to tell a unique story, and I approach every step — from conceptualization to post-production — with meticulous attention and a commitment to excellence.

Employment and project experience

Director Freelance
Jan 2019 - Present

Assistant Director JF Irani Films
May 2015 - Present

Assistant Director Red Cape Films
Mar 2017 - Dec 2020

Associate Producer Red Cape Films
2017 - 2020

Assistant Director Shashkay Films
May 2015 - Mar 2017

Video Editor Freelance
2015 - Present

Videographer Freelance
Dec 2014 - May 2015

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Skills

Experience Level

Microsoft Powerpoint
Expert
Freelance Gig
Expert
Adobe Premiere Pro
Expert
Pitch Deck
Expert
Microsoft Excel
Expert
Adobe Photoshop
Expert
Corporate Video
Expert
Explainer Video
Expert
Music Video
Expert
Microsoft Word
Expert
Video Advert
Expert
Short Film
Expert
Promo Video
Expert
Product Video
Expert
Leadership
Intermediate
Procreate
Beginner
DaVinci Resolve Studio
Beginner
Character Design
Beginner
Cartoon
Beginner
Canva
Beginner
Adobe Illustrator
Beginner
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Language

English
Intermediate
Urdu
Fluent

Education

High School at St. Patrick High School
January 1, 1995 - November 1, 2005
I. COM at St. Patricks College
January 1, 2007 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Other
    uniE608 Toyota Song - Tera Pakistan Hai Yeh Mera Pakistan Hai (2023)
    The 2023 Toyota anthem song, "Tera Pakistan Hai Yeh Mera Pakistan Hai," was a vibrant celebration of national pride and unity, produced by ShinyToyGuns for Toyota Motor Company Pakistan. The commercial, crafted under the esteemed direction of JF IRANI and produced by the talented team at IAL Saatchi & Saatchi, featured a dynamic and emotive portrayal of Pakistan's spirit. Asma Humayun served as the Executive Producer, with Iradat Siddique Dadi as the Producer. The production team included Associate Director Asif AKbar and Director's Producer Abdullah Saifullah, ensuring seamless execution and coordination. The visual aesthetic was captured by DOP Muaz Iqbal, while the art direction, led by Fatema Gain and assisted by Qasim Ali Zaidi, brought the vibrant settings to life. The editing by Adnan Ali Khan and color grading by The Post Brothers added the final touches to this visually stunning project, making it a heartfelt tribute to the beauty and diversity of Pakistan. The anthem resonated deeply, portraying a powerful message of togetherness and pride that aligns perfectly with Toyota's brand ethos.
    uniE608 TECNO SPARK 7Pro TVC (2021)
    The TECNO SPARK 7Pro TVC (2021) is a standout project for TECNO Mobile Pakistan, showcasing their latest product with flair and sophistication. Under my dynamic direction, this commercial became a visual masterpiece, featuring the captivating Minal Khan. My vision as a director brought together a stellar team, with creative direction from Ali Kazmi and seamless execution by Assistant Director Saman Qasim. Art Director Arif Majeed Akbar, assisted by Sharoon Calvin James and the talented art team Phool, transformed every scene into a visual delight. Cinematographer Amir Mughal captured each moment with precision, while Executive Producers Abdullah Saifullah and Adeel Yar Khan, along with Head of Production Ubaid Arshad Siddiqui, ensured everything ran smoothly behind the scenes. My leadership style harmonized the efforts of Muhammad Asim, Ali, Faisal, Usaid, Asad, Mehboob, Arsalan, and Babar, the unsung heroes of the production team. The meticulous styling by Marium Sarwar and flawless hair and makeup by Nabila Salon added to the commercial’s allure. The soundtrack, composed by Ammar Chisti, perfectly complemented the visuals, while Adnan at CropShop Studio handled the crisp editing, with Postwala managing the flawless post-production process. Special thanks to Mehrunissa Azha for her invaluable contributions. The result was a vibrant and engaging TVC that not only highlighted the TECNO SPARK 7Pro’s features but also resonated deeply with viewers, thanks to my unparalleled direction.