Hi, I'm Austin and I’ve been navigating my way around this wonderful creative world for the last two decades building in depth experience across multiple disciplines from web design, illustration, print, exhibition stand design, social content creation, experiential design and branding. In that time, I’ve swapped the hats of junior designer for creative director, have directed many a video shoot for global FMCG brands, concepted and created engaging social campaigns, re-branded companies from the worlds of fitness, finance and betting, launched a cutting edge multi-million-dollar technology at an international trade expo, built props and decorated sets for immersive 360 video experiences and scripted, planned and developed award nominated large scale XR training videos. I’ve worked agency side, client-side, freelanced and started my own creative studio working with global brands, start-ups and everything in between. It’s been quite the ride; I’ve never stopped learning or relishing the challenge and although the beard’s gone grey that hasn’t diminished my desire to be creative in whatever shape or form the brief requires. PROFESSIONAL EXPERIENCE May 2022 – present. Freelance Creative: Creating marketing strategies for Anytime Fitness, branding for Synfully Sweet Scents and 3D virtual tours for Perception Studios Aug 2017 – Oct 2022. Founder/Creative Director: United Visual Founded a scalable multi-disciplined creative studio working across a number of industries such as FMCG, education, finance and technology. Clients included Accenture, Fuel10k, Oxford University Press, Smeg, Paddy Irish Whisky, 137 Gin and P2i. Jan 2015 – Aug 2017. Head of Content Creation: Jaywing Formed and grew a dedicated social content creation team producing highly engaging social content across a portfolio of global brands including Pepsi Max, Doritos, Lay’s, Mountain Dew, Gatorade, Copella, Sunbites, Popworks and Tropicana. Jan 2009 – Dec 2014. Art Director: Graphico / 2020 / Jaywing Brand guardian across a silo of digital clients including Sky, Pepsi Max, United Biscuits, Gatorade, Mountain Dew, Sea Life and Madame Tussauds. Jul 2008 – Dec 2008. Senior Designer: Freelance Creating digital assets for brands such as Harrods, Danone, Cross Country Trains. Jan 2008 – Jul 2008. Senior Designer: Complete Responsible for concepting and creating online ads and sites for clients such as Euroffice and Vodafone. Dec 2002 – Dec 2007. Senior Designer: Wheel / Lbi Worked across a number of online clients creating sites and ads for the likes of Sony, Laura Ashley, BT. Dec 2001 – Dec 2002. Designer: Imagika Designs Worked within a small team across print and digital creative for clients such as London Bridge Museum & Education Jan 2000 – Jun 2001. Designer: Pres Co. Guided by Senior Designers and Art Directors, created and maintained websites for M&S, Laura Ashley, The Big Bus Company and BT…Hi, I'm Austin and I’ve been navigating my way around this wonderful creative world for the last two decades building in depth experience across multiple disciplines from web design, illustration, print, exhibition stand design, social content creation, experiential design and branding. In that time, I’ve swapped the hats of junior designer for creative director, have directed many a video shoot for global FMCG brands, concepted and created engaging social campaigns, re-branded companies from the worlds of fitness, finance and betting, launched a cutting edge multi-million-dollar technology at an international trade expo, built props and decorated sets for immersive 360 video experiences and scripted, planned and developed award nominated large scale XR training videos. I’ve worked agency side, client-side, freelanced and started my own creative studio working with global brands, start-ups and everything in between. It’s been quite the ride; I’ve never stopped learning or relishing the challenge and although the beard’s gone grey that hasn’t diminished my desire to be creative in whatever shape or form the brief requires. PROFESSIONAL EXPERIENCE May 2022 – present. Freelance Creative: Creating marketing strategies for Anytime Fitness, branding for Synfully Sweet Scents and 3D virtual tours for Perception Studios Aug 2017 – Oct 2022. Founder/Creative Director: United Visual Founded a scalable multi-disciplined creative studio working across a number of industries such as FMCG, education, finance and technology. Clients included Accenture, Fuel10k, Oxford University Press, Smeg, Paddy Irish Whisky, 137 Gin and P2i. Jan 2015 – Aug 2017. Head of Content Creation: Jaywing Formed and grew a dedicated social content creation team producing highly engaging social content across a portfolio of global brands including Pepsi Max, Doritos, Lay’s, Mountain Dew, Gatorade, Copella, Sunbites, Popworks and Tropicana. Jan 2009 – Dec 2014. Art Director: Graphico / 2020 / Jaywing Brand guardian across a silo of digital clients including Sky, Pepsi Max, United Biscuits, Gatorade, Mountain Dew, Sea Life and Madame Tussauds. Jul 2008 – Dec 2008. Senior Designer: Freelance Creating digital assets for brands such as Harrods, Danone, Cross Country Trains. Jan 2008 – Jul 2008. Senior Designer: Complete Responsible for concepting and creating online ads and sites for clients such as Euroffice and Vodafone. Dec 2002 – Dec 2007. Senior Designer: Wheel / Lbi Worked across a number of online clients creating sites and ads for the likes of Sony, Laura Ashley, BT. Dec 2001 – Dec 2002. Designer: Imagika Designs Worked within a small team across print and digital creative for clients such as London Bridge Museum & Education Jan 2000 – Jun 2001. Designer: Pres Co. Guided by Senior Designers and Art Directors, created and maintained websites for M&S, Laura Ashley, The Big Bus Company and BTWWW…
Hi, I'm Austin and I’ve been navigating my way around this wonderful creative world for the last two decades building in depth experience across multiple disciplines from web design, illustration, print, exhibition stand design, social content creation, experiential design and branding. In that time, I’ve swapped the hats of junior designer for creative director, have directed many a video shoot for global FMCG brands, concepted and created engaging social campaigns, re-branded companies from the worlds of fitness, finance and betting, launched a cutting edge multi-million-dollar technology at an international trade expo, built props and decorated sets for immersive 360 video experiences and scripted, planned and developed award nominated large scale XR training videos. I’ve worked agency side, client-side, freelanced and started my own creative studio working with global brands, start-ups and everything in between. It’s been quite the ride; I’ve never stopped learning or relishing the challenge and although the beard’s gone grey that hasn’t diminished my desire to be creative in whatever shape or form the brief requires. PROFESSIONAL EXPERIENCE May 2022 – present. Freelance Creative: Creating marketing strategies for Anytime Fitness, branding for Synfully Sweet Scents and 3D virtual tours for Perception Studios Aug 2017 – Oct 2022. Founder/Creative Director: United Visual Founded a scalable multi-disciplined creative studio working across a number of industries such as FMCG, education, finance and technology. Clients included Accenture, Fuel10k, Oxford University Press, Smeg, Paddy Irish Whisky, 137 Gin and P2i. Jan 2015 – Aug 2017. Head of Content Creation: Jaywing Formed and grew a dedicated social content creation team producing highly engaging social content across a portfolio of global brands including Pepsi Max, Doritos, Lay’s, Mountain Dew, Gatorade, Copella, Sunbites, Popworks and Tropicana. Jan 2009 – Dec 2014. Art Director: Graphico / 2020 / Jaywing Brand guardian across a silo of digital clients including Sky, Pepsi Max, United Biscuits, Gatorade, Mountain Dew, Sea Life and Madame Tussauds. Jul 2008 – Dec 2008. Senior Designer: Freelance Creating digital assets for brands such as Harrods, Danone, Cross Country Trains. Jan 2008 – Jul 2008. Senior Designer: Complete Responsible for concepting and creating online ads and sites for clients such as Euroffice and Vodafone. Dec 2002 – Dec 2007. Senior Designer: Wheel / Lbi Worked across a number of online clients creating sites and ads for the likes of Sony, Laura Ashley, BT. Dec 2001 – Dec 2002. Designer: Imagika Designs Worked within a small team across print and digital creative for clients such as London Bridge Museum & Education Jan 2000 – Jun 2001. Designer: Pres Co. Guided by Senior Designers and Art Directors, created and maintained websites for M&S, Laura Ashley, The Big Bus Company and BT…Hi, I'm Austin and I’ve been navigating my way around this wonderful creative world for the last two decades building in depth experience across multiple disciplines from web design, illustration, print, exhibition stand design, social content creation, experiential design and branding. In that time, I’ve swapped the hats of junior designer for creative director, have directed many a video shoot for global FMCG brands, concepted and created engaging social campaigns, re-branded companies from the worlds of fitness, finance and betting, launched a cutting edge multi-million-dollar technology at an international trade expo, built props and decorated sets for immersive 360 video experiences and scripted, planned and developed award nominated large scale XR training videos. I’ve worked agency side, client-side, freelanced and started my own creative studio working with global brands, start-ups and everything in between. It’s been quite the ride; I’ve never stopped learning or relishing the challenge and although the beard’s gone grey that hasn’t diminished my desire to be creative in whatever shape or form the brief requires. PROFESSIONAL EXPERIENCE May 2022 – present. Freelance Creative: Creating marketing strategies for Anytime Fitness, branding for Synfully Sweet Scents and 3D virtual tours for Perception Studios Aug 2017 – Oct 2022. Founder/Creative Director: United Visual Founded a scalable multi-disciplined creative studio working across a number of industries such as FMCG, education, finance and technology. Clients included Accenture, Fuel10k, Oxford University Press, Smeg, Paddy Irish Whisky, 137 Gin and P2i. Jan 2015 – Aug 2017. Head of Content Creation: Jaywing Formed and grew a dedicated social content creation team producing highly engaging social content across a portfolio of global brands including Pepsi Max, Doritos, Lay’s, Mountain Dew, Gatorade, Copella, Sunbites, Popworks and Tropicana. Jan 2009 – Dec 2014. Art Director: Graphico / 2020 / Jaywing Brand guardian across a silo of digital clients including Sky, Pepsi Max, United Biscuits, Gatorade, Mountain Dew, Sea Life and Madame Tussauds. Jul 2008 – Dec 2008. Senior Designer: Freelance Creating digital assets for brands such as Harrods, Danone, Cross Country Trains. Jan 2008 – Jul 2008. Senior Designer: Complete Responsible for concepting and creating online ads and sites for clients such as Euroffice and Vodafone. Dec 2002 – Dec 2007. Senior Designer: Wheel / Lbi Worked across a number of online clients creating sites and ads for the likes of Sony, Laura Ashley, BT. Dec 2001 – Dec 2002. Designer: Imagika Designs Worked within a small team across print and digital creative for clients such as London Bridge Museum & Education Jan 2000 – Jun 2001. Designer: Pres Co. Guided by Senior Designers and Art Directors, created and maintained websites for M&S, Laura Ashley, The Big Bus Company and BTWWWW…
Available to hire
Hi, I’m Austin and I’ve been navigating my way around this wonderful creative world for the last two decades building in depth experience across multiple disciplines from web design, illustration, print, exhibition stand design, social content creation, experiential design and branding.
In that time, I’ve swapped the hats of junior designer for creative director, have directed many a video shoot for global FMCG brands, concepted and created engaging social campaigns, re-branded companies from the worlds of fitness, finance and betting, launched a cutting edge multi-million-dollar technology at an international trade expo, built props and decorated sets for immersive 360 video experiences and scripted, planned and developed award nominated large scale XR training videos.
I’ve worked agency side, client-side, freelanced and started my own creative studio working with global brands, start-ups and everything in between. It’s been quite the ride; I’ve never stopped learning or relishing the challenge and although the beard’s gone grey that hasn’t diminished my desire to be creative in whatever shape or form the brief requires.
PROFESSIONAL EXPERIENCE
May 2022 – present. Freelance Creative: Creating marketing strategies for Anytime Fitness, branding for Synfully Sweet Scents and 3D virtual tours for Perception Studios
Aug 2017 – Oct 2022. Founder/Creative Director: United Visual
Founded a scalable multi-disciplined creative studio working across a number of industries such as FMCG, education, finance and technology. Clients included Accenture, Fuel10k, Oxford University Press, Smeg, Paddy Irish Whisky, 137 Gin and P2i.
Jan 2015 – Aug 2017. Head of Content Creation: Jaywing
Formed and grew a dedicated social content creation team producing highly engaging social content across a portfolio of global brands including Pepsi Max, Doritos, Lay’s, Mountain Dew, Gatorade, Copella, Sunbites, Popworks and Tropicana.
Jan 2009 – Dec 2014. Art Director: Graphico / 2020 / Jaywing
Brand guardian across a silo of digital clients including Sky, Pepsi Max, United Biscuits, Gatorade, Mountain Dew, Sea Life and Madame Tussauds.
Jul 2008 – Dec 2008. Senior Designer: Freelance
Creating digital assets for brands such as Harrods, Danone, Cross Country Trains.
Jan 2008 – Jul 2008. Senior Designer: Complete
Responsible for concepting and creating online ads and sites for clients such as Euroffice and Vodafone.
Dec 2002 – Dec 2007. Senior Designer: Wheel / Lbi
Worked across a number of online clients creating sites and ads for the likes of Sony, Laura Ashley, BT.
Dec 2001 – Dec 2002. Designer: Imagika Designs
Worked within a small team across print and digital creative for clients such as London Bridge Museum & Education
Jan 2000 – Jun 2001. Designer: Pres Co.
Guided by Senior Designers and Art Directors, created and maintained websites for M&S, Laura Ashley, The Big Bus Company and BT
Skills
See more
Experience Level
Adobe Illustrator
Expert
Logo
Expert
Adobe Photoshop
Expert
Branding
Expert
Illustration
Expert
T-shirt Design
Expert
Icon
Expert
Business Card
Expert
Poster
Expert
Presentation Design
Expert
Sticker
Expert
Web Design
Expert
Pitch Deck
Expert
Adobe InDesign
Expert
Language
English
Advanced
Education
Qualifications
Industry Experience
Consumer Goods, Computers & Electronics, Energy & Utilities, Media & Entertainment, Real Estate & Construction, Retail, Telecommunications, Software & Internet, Travel & Hospitality
P2i Interactive exhibition stand design and experiential activation
https://www.twine.net/signin
Liquid Repellent Nano Technology. Doesn't exactly roll off the tongue, but this was the task faced when creating a brand in order to launch Dunkable, the latest liquid repellent nano technology product innovation from technology firm P2i launching to the OEM market at MWC Barcelona.
With nothing but a pre-existing typeface logo, the task was to create a solution that would instantly provide stand out from competitors across all brand touch points and help deliver an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.
With such an important launch, it was imperative to deliver an experience that would instantly provide stand out from competitors whilst delivering an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.
To attract visitors to the stand, a bold black and white colourway was adopted that separated the two sides of the stand, highlighting both Dunkable and legacy products from P2i. Vibrant and eye-catching visuals were created that translated across all touch points including a large LED screen playing the dynamic launch video with the focal point centred around a physical display of the Dunkable technology.
To prove the technology really worked and was not just clever marketing, a practical demonstration was created as a powerful signifier. Mobile devices with holes cut through the outer casing, their electronic components exposed to the elements, were treated with Dunkable and then suspended in a tank of water whilst the launch video played on the screen.
Visitors to the stand could move around the tank to see the devices and the holes in the cases and also watch the video, whilst a timer at the base of the tank displayed how long the devices had been submerged. After more than 24 hours submerged, the devices still functioned and continued playing the video.
BRAND DEVELOPMENT • STAND DESIGN • EXPERIENTIAL ACTIVATION
exhibitionstanddesign experiential branding designer creativedirection…https://www.twine.net/signin
Liquid Repellent Nano Technology. Doesn't exactly roll off the tongue, but this was the task faced when creating a brand in order to launch Dunkable, the latest liquid repellent nano technology product innovation from technology firm P2i launching to the OEM market at MWC Barcelona.
With nothing but a pre-existing typeface logo, the task was to create a solution that would instantly provide stand out from competitors across all brand touch points and help deliver an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.
With such an important launch, it was imperative to deliver an experience that would instantly provide stand out from competitors whilst delivering an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.
To attract visitors to the stand, a bold black and white colourway was adopted that separated the two sides of the stand, highlighting both Dunkable and legacy products from P2i. Vibrant and eye-catching visuals were created that translated across all touch points including a large LED screen playing the dynamic launch video with the focal point centred around a physical display of the Dunkable technology.
To prove the technology really worked and was not just clever marketing, a practical demonstration was created as a powerful signifier. Mobile devices with holes cut through the outer casing, their electronic components exposed to the elements, were treated with Dunkable and then suspended in a tank of water whilst the launch video played on the screen.
Visitors to the stand could move around the tank to see the devices and the holes in the cases and also watch the video, whilst a timer at the base of the tank displayed how long the devices had been submerged. After more than 24 hours submerged, the devices still functioned and continued playing the video.
BRAND DEVELOPMENT • STAND DESIGN • EXPERIENTIAL ACTIVATION
exhibitionstanddesign experiential branding designer creativedirectionWW…
Birmingham Airport
https://www.twine.net/signin
Whilst working as an art director at Berkshire creative agency 2020, I led the design pitch response for a refresh of the Birmingham Airport website.
An initial style tile mood board was created to help define the direction of the design. Modern and friendly typefaces were included for headers and statements, whilst flat colour iconography would provide at a glance information without distracting from any visuals.
With the brand colours shades of blue, photography was chosen to compliment the palette whilst also adding added richer and warmer tones. The photography style put the emphasis on the traveller and their experience, with shots that captured the journey through the aiport as well as artfully shot architectural compositions.
The look and feel of the site was kept clean and fresh, with key information the user needed categorised and broken up into clearly defined sections. Housed within its own lozenge, each section was labelled with clear and distinct descriptions and iconography allowing them to be easily discovered and digested by the user.
ART DIRECTION • DESIGN
webdesigner graphicdesigner artdirector…https://www.twine.net/signin
Whilst working as an art director at Berkshire creative agency 2020, I led the design pitch response for a refresh of the Birmingham Airport website.
An initial style tile mood board was created to help define the direction of the design. Modern and friendly typefaces were included for headers and statements, whilst flat colour iconography would provide at a glance information without distracting from any visuals.
With the brand colours shades of blue, photography was chosen to compliment the palette whilst also adding added richer and warmer tones. The photography style put the emphasis on the traveller and their experience, with shots that captured the journey through the aiport as well as artfully shot architectural compositions.
The look and feel of the site was kept clean and fresh, with key information the user needed categorised and broken up into clearly defined sections. Housed within its own lozenge, each section was labelled with clear and distinct descriptions and iconography allowing them to be easily discovered and digested by the user.
ART DIRECTION • DESIGN
webdesigner graphicdesigner artdirectorWW…
Herd
https://www.twine.net/signin
A personal project in the shape of my take on a birthday card. Celebrating the old man's 70th needs more than a token gesture from Clinton's.
Long story short, I've always drawn cards for birthdays. More of a personal touch especially when I place the old man in the thick of the action. So for his 70th, as befitting the occasion, I wanted to do something fairly big, a piece of work I could get printed and framed. After toying with a few ideas I settled on the comic book cover idea having created a Planet of the Apes version for his 60th.
My Dad and I share similar interests in movies, sci-fi and that sort of thing and zombies is definitely one of those interests, though he's more of a George A. Romero guy to my Rick Grimes. So Zombies it was and what better comic cover to create than one for The Walking Dead?
I wanted to make the cover as much of an homage to TWD books and of Charlie Adlard's artwork, so I began by finding a herd scene from TWD 162, vectorising the pages, removing the zombies that I wanted and then customising the landscape layout to suit my portrait aspect composition. The selected zombies were then inserted into the page to create the foreground of the composition.
Next up, the van and the figures on top (My dad with the saw, me with the axe). The van was created in Illustrator and the figures in Photoshop, staying as true to Adlard's style as possible whilst adding a bit of my own styling to the faces. The van and figures where inserted into the cover to form the mid ground and focal point and surrounded by silhouettes of clawing hands to add further depth and increase the sense of danger.
With the black and white artwork complete, the colouring began again stying faithful to the cover styling with broad strokes, flat colour and the occasional gradient. Over which was thrown a liberal dose of gore...
The finishing touches including the page furniture so as the image logo and issue number, artists credits and sign off. TWD log was added last, colouring it blood red and plastering it with more gore to keep up the theme. Finally a cityscape background was dropped in with a alftone treatment to add depth and perspective to the composition whilst not distracting from the main action area.
Artwork complete, the cover was printed off as an A1 poster and presented to a happy father on his 70th. Now what am I going to do for 80....
illustrator designer digitalillustration digitalcolouring…https://www.twine.net/signin
A personal project in the shape of my take on a birthday card. Celebrating the old man's 70th needs more than a token gesture from Clinton's.
Long story short, I've always drawn cards for birthdays. More of a personal touch especially when I place the old man in the thick of the action. So for his 70th, as befitting the occasion, I wanted to do something fairly big, a piece of work I could get printed and framed. After toying with a few ideas I settled on the comic book cover idea having created a Planet of the Apes version for his 60th.
My Dad and I share similar interests in movies, sci-fi and that sort of thing and zombies is definitely one of those interests, though he's more of a George A. Romero guy to my Rick Grimes. So Zombies it was and what better comic cover to create than one for The Walking Dead?
I wanted to make the cover as much of an homage to TWD books and of Charlie Adlard's artwork, so I began by finding a herd scene from TWD 162, vectorising the pages, removing the zombies that I wanted and then customising the landscape layout to suit my portrait aspect composition. The selected zombies were then inserted into the page to create the foreground of the composition.
Next up, the van and the figures on top (My dad with the saw, me with the axe). The van was created in Illustrator and the figures in Photoshop, staying as true to Adlard's style as possible whilst adding a bit of my own styling to the faces. The van and figures where inserted into the cover to form the mid ground and focal point and surrounded by silhouettes of clawing hands to add further depth and increase the sense of danger.
With the black and white artwork complete, the colouring began again stying faithful to the cover styling with broad strokes, flat colour and the occasional gradient. Over which was thrown a liberal dose of gore...
The finishing touches including the page furniture so as the image logo and issue number, artists credits and sign off. TWD log was added last, colouring it blood red and plastering it with more gore to keep up the theme. Finally a cityscape background was dropped in with a alftone treatment to add depth and perspective to the composition whilst not distracting from the main action area.
Artwork complete, the cover was printed off as an A1 poster and presented to a happy father on his 70th. Now what am I going to do for 80....
illustrator designer digitalillustration digitalcolouringWW…
Arabian Adventures website design
https://www.twine.net/signin
Emirates owned Arabian Adventures called for pitch submissions for a redesign of their tourist destination site that offered a range of exciting activities and excursions in Dubai.
Whilst working as an art director at Berkshire creative agency 2020, I led the design response taking rough wireframes created by the UX team and creative director and led a design team to translate those wireframes into final polished designs.
With a visually stunning location such as Dubai and its rich and varied landscapes ranging from dunes to mega skyscrapers, it was clear that showcasing that beauty and diversity was the key to bringing the pages alive.
Large hero images would welcome visitors to the site creating that instant wow factor. The theme of the page's photography and styling would also switch from light to dark, depending on the time day and showcasing how Dubai looks beautiful under the desert sun or lit by the lights of the city.
The use of space within the pages was paramount, allowing the eye to easily navigate the page and pull out the key information. Typography was kept light with a thin and elegant typeface and a simple set of site furniture that kept the pages clean and uncluttered.
ART DIRECTION • DESIGN
artdirector webdesigner designer…https://www.twine.net/signin
Emirates owned Arabian Adventures called for pitch submissions for a redesign of their tourist destination site that offered a range of exciting activities and excursions in Dubai.
Whilst working as an art director at Berkshire creative agency 2020, I led the design response taking rough wireframes created by the UX team and creative director and led a design team to translate those wireframes into final polished designs.
With a visually stunning location such as Dubai and its rich and varied landscapes ranging from dunes to mega skyscrapers, it was clear that showcasing that beauty and diversity was the key to bringing the pages alive.
Large hero images would welcome visitors to the site creating that instant wow factor. The theme of the page's photography and styling would also switch from light to dark, depending on the time day and showcasing how Dubai looks beautiful under the desert sun or lit by the lights of the city.
The use of space within the pages was paramount, allowing the eye to easily navigate the page and pull out the key information. Typography was kept light with a thin and elegant typeface and a simple set of site furniture that kept the pages clean and uncluttered.
ART DIRECTION • DESIGN
artdirector webdesigner designerWW…
Century
https://www.twine.net/signin
Not a project as such, more a two part series of hoops to jump through in order to land a gig.
The first task was to design and illustrate the two lead characters from the novel Jane Eyre in a clean and elegant style suitable for secondary school age children. Rather than just illustrate the character once, I chose to showcase the character across the entire story arc to demonstrate the versatility of the character design.
The second task was to design an A4 information poster aimed at primary school children that demonstrated the concept of sensory language. Incorporating the key brand elements of the connected dots and vibrant magenta brand colours into elements of the poster, I created a scene that reflected the 5 senses utilising the white space around the key scene illustration to bring a fluidity to the design. The icons were created specifically for the poster, designed as family and incorporating the key brand colour.
ILLUSTRATION • CHARACTER DESIGN • EDUCATIONAL ILLUSTRATION
illustrator vectorillustration digitalillustration…https://www.twine.net/signin
Not a project as such, more a two part series of hoops to jump through in order to land a gig.
The first task was to design and illustrate the two lead characters from the novel Jane Eyre in a clean and elegant style suitable for secondary school age children. Rather than just illustrate the character once, I chose to showcase the character across the entire story arc to demonstrate the versatility of the character design.
The second task was to design an A4 information poster aimed at primary school children that demonstrated the concept of sensory language. Incorporating the key brand elements of the connected dots and vibrant magenta brand colours into elements of the poster, I created a scene that reflected the 5 senses utilising the white space around the key scene illustration to bring a fluidity to the design. The icons were created specifically for the poster, designed as family and incorporating the key brand colour.
ILLUSTRATION • CHARACTER DESIGN • EDUCATIONAL ILLUSTRATION
illustrator vectorillustration digitalillustrationWW…
Hotshots Paintball
https://www.twine.net/signin
Local paintball outfit Hot Shots Paintball wanted a series of dynamic black and white pencil sketch style illustrations to help convey both the action on the day and the range of additional extras available at their facility outside of just shooting each other with rock hard paint balls.
With a central figure at the heart of the action, our protagonist is posed in a series of situations from launching smoke grenades, driving a jeep, eating rations (bought from the onsite cafe of course) or the classic getting shot in the rear... The illustrations where used across their printed promotional material and on site signage.
Illustrations created with a combination of Photoshop and Illustrator.
CONCEPT • ILLUSTRATION
illustrator digitalillustrator pencilsketch…https://www.twine.net/signin
Local paintball outfit Hot Shots Paintball wanted a series of dynamic black and white pencil sketch style illustrations to help convey both the action on the day and the range of additional extras available at their facility outside of just shooting each other with rock hard paint balls.
With a central figure at the heart of the action, our protagonist is posed in a series of situations from launching smoke grenades, driving a jeep, eating rations (bought from the onsite cafe of course) or the classic getting shot in the rear... The illustrations where used across their printed promotional material and on site signage.
Illustrations created with a combination of Photoshop and Illustrator.
CONCEPT • ILLUSTRATION
illustrator digitalillustrator pencilsketchWW…
Classroom Presentation Tool
https://www.twine.net/signin
The Oxford University Press Classroom Presentation Tool (CPT) is an aid for teachers in creating engaging lessons by allowing them to present the source material on screen either physically in a classroom or digitally in remote lessons.
Traditionally the CPT had been promoted through the use of talking head videos, but on this occasion a new approach was required. Using a short narrative that highlighted first the problem and then the solution, a lively animated route was chosen using an illustrated style that took inspiration from the hero CPT logo icon.
Using a simple style with bold colours, a teacher’s journey was told from having a classroom full of bored students, finding and using the CPT and the results of having a class now full of happy and engaged students.
CONCEPT • DESIGN • ILLUSTRATION
illustrator designer concept artdirection…https://www.twine.net/signin
The Oxford University Press Classroom Presentation Tool (CPT) is an aid for teachers in creating engaging lessons by allowing them to present the source material on screen either physically in a classroom or digitally in remote lessons.
Traditionally the CPT had been promoted through the use of talking head videos, but on this occasion a new approach was required. Using a short narrative that highlighted first the problem and then the solution, a lively animated route was chosen using an illustrated style that took inspiration from the hero CPT logo icon.
Using a simple style with bold colours, a teacher’s journey was told from having a classroom full of bored students, finding and using the CPT and the results of having a class now full of happy and engaged students.
CONCEPT • DESIGN • ILLUSTRATION
illustrator designer concept artdirectionWW…
United In Iron
https://www.twine.net/signin
Born from a desire to stand out from the Gymshark wearing clones, United in Iron is a brand created for those who want to feel like an individual and wear apparel that reflects their attitude and focus to their training.
The entire brand was developed from the ground up, built on a foundation of original illustrations with a darker edge tied into fitness related themes, branching into contextually relevant moments such as the Covid lockdowns and how the impact was felt throughout the gym going community.
The look and feel of the brand was carried across into the art direction styling for photography shoots with the key brand ambassadors. With the ambassadors representing a wide spread of strength disciplines from body building, powerlifting and strongman, an individual style was developed for each to ensure at a glance differentiation. Keeping each shoot grounded in the real world and steering clear of the overly glamourous, Hollywood lens some brands use, each ambassador was and then captured in training locations unique to them to truly reflect their personality and staying true to the way they train.
Once shot and treated, the imagery from the ambassador shoots serve multiple purposes. The imagery is used as hero shots of key garments on the ecommerce website, awareness posts across social channels and for exhibition collateral when taking the brand to live events around the country.
BRAND DEVELOPMENT • LOGO DESIGN • ILLUSTRATION • SHOOT DIRECTION
logo branding illustrator designer photo graphicdesigner…https://www.twine.net/signin
Born from a desire to stand out from the Gymshark wearing clones, United in Iron is a brand created for those who want to feel like an individual and wear apparel that reflects their attitude and focus to their training.
The entire brand was developed from the ground up, built on a foundation of original illustrations with a darker edge tied into fitness related themes, branching into contextually relevant moments such as the Covid lockdowns and how the impact was felt throughout the gym going community.
The look and feel of the brand was carried across into the art direction styling for photography shoots with the key brand ambassadors. With the ambassadors representing a wide spread of strength disciplines from body building, powerlifting and strongman, an individual style was developed for each to ensure at a glance differentiation. Keeping each shoot grounded in the real world and steering clear of the overly glamourous, Hollywood lens some brands use, each ambassador was and then captured in training locations unique to them to truly reflect their personality and staying true to the way they train.
Once shot and treated, the imagery from the ambassador shoots serve multiple purposes. The imagery is used as hero shots of key garments on the ecommerce website, awareness posts across social channels and for exhibition collateral when taking the brand to live events around the country.
BRAND DEVELOPMENT • LOGO DESIGN • ILLUSTRATION • SHOOT DIRECTION
logo branding illustrator designer photo graphicdesignerWW…
Euroffice
https://www.twine.net/signin
Euroffice is one of the largest business and home office supplies providers in the UK, offering over 30,000 products that range from basic desktop stationery and office supplies to ergonomic chairs, cleaning products, ink & toner and hardware such as laptops and monitors.
The challenge provided was to demonstrate the availability of this huge range of products in an engaging online activation. After several rounds of concept meetings the client selected the route of creating an ilustrated office environment that would be populated with a wealth of office supplies, each of which the user would be able to interact with.
Grabbing a product catalogue, the scene was planned out to cover all areas of products available from Euroffice. With spaces including a boardroom, kitchen and dining, toilets, storeroom, open plan office space and external areas, each area was designated a number of relevant items to be included within the space.
With over 300 individual products created to fit within the isometric office space and populated with a number of friendly looking employees and a handyman, the scene came together to deliver an engaaging activation that increased dwell time on the site through the sheer level of items to explore and interact with.
CONCEPT • DESIGN • ILLUSTRATION
illustrator concept design…https://www.twine.net/signin
Euroffice is one of the largest business and home office supplies providers in the UK, offering over 30,000 products that range from basic desktop stationery and office supplies to ergonomic chairs, cleaning products, ink & toner and hardware such as laptops and monitors.
The challenge provided was to demonstrate the availability of this huge range of products in an engaging online activation. After several rounds of concept meetings the client selected the route of creating an ilustrated office environment that would be populated with a wealth of office supplies, each of which the user would be able to interact with.
Grabbing a product catalogue, the scene was planned out to cover all areas of products available from Euroffice. With spaces including a boardroom, kitchen and dining, toilets, storeroom, open plan office space and external areas, each area was designated a number of relevant items to be included within the space.
With over 300 individual products created to fit within the isometric office space and populated with a number of friendly looking employees and a handyman, the scene came together to deliver an engaaging activation that increased dwell time on the site through the sheer level of items to explore and interact with.
CONCEPT • DESIGN • ILLUSTRATION
illustrator concept designWW…
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