I'm a passionate and user-centric Principal Product Designer with a track record of driving innovation and creating highly usable, successful products. I design and execute products to solve complex challenges, crafting transformative solutions, particularly in the realm of internal tools for leading companies spanning industries. ⭕️ Hyundai Motor Group: I led the product development including all ideation, strategy, design, and branding of a new SAAS, the Safety Office Data Analytics System (SODAS), combining…I'm a passionate and user-centric Principal Product Designer with a track record of driving innovation and creating highly usable, successful products. I design and execute products to solve complex challenges, crafting transformative solutions, particularly in the realm of internal tools for leading companies spanning industries. ⭕️ Hyundai Motor Group: I led the product development including all ideation, strategy, design, and branding of a new SAAS, the Safety Office Data Analytics System (SODAS), combining deep learning and Big Data, enabling Hyundai to accomplish its goal of becoming more proactive in recalls. ⭕️ Apple: Managed a component-based atomic Design System and a team of designers, replicating Apple's core buy flow, ensuring a seamless and visually appealing experience for Apple Global Preferred Partners. ⭕️ Volkswagen: Pivotal in developing the strategy and design of the 5-year plan for VW.com. Resulted in best-in-class “Find-a-Match” iPad-first responsive customer matching site as well as the first to display real-time inventory across all dealers. ⭕️ Lexus: Developed a comprehensive mobile interface guide to achieve cohesiveness in a space that was previously diluted by dozens of inconsistently branded apps. ⭕️ Call of Duty/Modern Warfare 3: Working with Sapient Nitro and Activision, created roadmap and North Star vision for the rollout of promotional video + conversation across all social architecture for $1B sales in 36 hours product. ⭕️ Istation: Created North Star Vision and a 3-year roadmap, and developed 8 tools (vision, team coaching and facilitation, UX, UI, branding)for a self-propelled learning product with over 4 million active students and 90,000 teachers. ⭕️ Vaullti: I played a pivotal role in developing (ideate, strategy, UX, IA, UI) a B2B two-sided marketplace for on-demand 3D printing, leveraging ML and AI technologies to match buyers with sellers, revolutionizing the industry. ⭕️ Mainstage Gaming Network: I designed the entire gaming ecosystem, soup-to-nuts, demonstrating my ability to create user-friendly solutions in diverse domains.WWWWI'm a passionate and user-centric Principal Product Designer with a track record of driving innovation and creating highly usable, successful products. I design and execute products to solve complex challenges, crafting transformative solutions, particularly in the realm of internal tools for leading companies spanning industries. ⭕️ Hyundai Motor Group: I led the product development including all ideation, strategy, design, and branding of a new SAAS, the Safety Office Data Analytics System (SODAS), combining …