Designer / Creative Director Developing award-winning strategies and design that help companies and brands to be seen, heard and felt. Ideas that fluidly connect with audiences to ensure that every engagement is nothing but the brand. From startups to Fortune companies, I have worked across a diverse range of clients to create impactful strategies, brand design, websites and campaigns that seamlessly integrate across all mediums. I love diving headfirst into a client’s business and applying creativity strategically to all parts of their business to unearth its potential. What excites me most is not just who they are today but who they want to be tomorrow. After years working for agencies and then managing an agency, I now work as a freelance partner using what I’ve learned to help brands and agencies create smart engaging work.…Designer / Creative Director Developing award-winning strategies and design that help companies and brands to be seen, heard and felt. Ideas that fluidly connect with audiences to ensure that every engagement is nothing but the brand. From startups to Fortune companies, I have worked across a diverse range of clients to create impactful strategies, brand design, websites and campaigns that seamlessly integrate across all mediums. I love diving headfirst into a client’s business and applying creativity strategically to all parts of their business to unearth its potential. What excites me most is not just who they are today but who they want to be tomorrow. After years working for agencies and then managing an agency, I now work as a freelance partner using what I’ve learned to help brands and agencies create smart engaging work.WWW…
Designer / Creative Director Developing award-winning strategies and design that help companies and brands to be seen, heard and felt. Ideas that fluidly connect with audiences to ensure that every engagement is nothing but the brand. From startups to Fortune companies, I have worked across a diverse range of clients to create impactful strategies, brand design, websites and campaigns that seamlessly integrate across all mediums. I love diving headfirst into a client’s business and applying creativity strategically to all parts of their business to unearth its potential. What excites me most is not just who they are today but who they want to be tomorrow. After years working for agencies and then managing an agency, I now work as a freelance partner using what I’ve learned to help brands and agencies create smart engaging work.…Designer / Creative Director Developing award-winning strategies and design that help companies and brands to be seen, heard and felt. Ideas that fluidly connect with audiences to ensure that every engagement is nothing but the brand. From startups to Fortune companies, I have worked across a diverse range of clients to create impactful strategies, brand design, websites and campaigns that seamlessly integrate across all mediums. I love diving headfirst into a client’s business and applying creativity strategically to all parts of their business to unearth its potential. What excites me most is not just who they are today but who they want to be tomorrow. After years working for agencies and then managing an agency, I now work as a freelance partner using what I’ve learned to help brands and agencies create smart engaging work.WWWW…
Available to hire
Designer / Creative Director
Developing award-winning strategies and design that help companies and brands to be seen, heard and felt. Ideas that fluidly connect with audiences to ensure that every engagement is nothing but the brand. From startups to Fortune companies, I have worked across a diverse range of clients to create impactful strategies, brand design, websites and campaigns that seamlessly integrate across all mediums.
I love diving headfirst into a client’s business and applying creativity strategically to all parts of their business to unearth its potential. What excites me most is not just who they are today but who they want to be tomorrow.
After years working for agencies and then managing an agency, I now work as a freelance partner using what I’ve learned to help brands and agencies create smart engaging work.
Skills
See more
Experience Level
Adobe InDesign
Expert
Adobe Photoshop
Expert
Advert Design
Expert
Branding
Expert
Brochure
Expert
Logo
Expert
Web Design
Expert
Elementor
Expert
WordPress
Expert
Language
English
Fluent
Education
Qualifications
Industry Experience
Consumer Goods, Education, Healthcare, Professional Services, Real Estate & Construction, Manufacturing, Retail
Identity design
The Love and War logo features a clean graphic interpretation of a heart with a lightning bolt, symbolizing the dualities of love and life’s challenges. The heart represents love, passion, and vulnerability, while the lightning bolt cutting through it signifies strength and resilience behind today’s women. This dynamic beauty product logo conveys the ever-changing nature of emotions, reflecting the brand’s commitment to capturing the multifaceted aspects of personal expression.
The design is versatile and impactful, resonating strongly with the target audience. The product positioning encapsulates the brand’s philosophy, inviting customers to embrace their diverse emotions and confidently express themselves through Love and War’s high-quality and vibrant beauty products.…The Love and War logo features a clean graphic interpretation of a heart with a lightning bolt, symbolizing the dualities of love and life’s challenges. The heart represents love, passion, and vulnerability, while the lightning bolt cutting through it signifies strength and resilience behind today’s women. This dynamic beauty product logo conveys the ever-changing nature of emotions, reflecting the brand’s commitment to capturing the multifaceted aspects of personal expression.
The design is versatile and impactful, resonating strongly with the target audience. The product positioning encapsulates the brand’s philosophy, inviting customers to embrace their diverse emotions and confidently express themselves through Love and War’s high-quality and vibrant beauty products.WW…
Brand name and logo design
NaviGate is a real-time emergency crisis tool designed to help schools and businesses respond safely and effectively during a crisis. The product provides first responders with visual access, communications and critical information to a facility during a crisis. The name “NaviGate” reflects the idea of having the ability to move virtually through a facility and access critical information, while the accent on “Gate” emphasizes that this is a portal for first responders. The eye symbol reinforces that this tool provides access to see what was previously unavailable.…NaviGate is a real-time emergency crisis tool designed to help schools and businesses respond safely and effectively during a crisis. The product provides first responders with visual access, communications and critical information to a facility during a crisis. The name “NaviGate” reflects the idea of having the ability to move virtually through a facility and access critical information, while the accent on “Gate” emphasizes that this is a portal for first responders. The eye symbol reinforces that this tool provides access to see what was previously unavailable.WW…
Campaign
We integrated all of their marketing efforts as part of a greater, lifelong brand promise between this hospital system and the community. This new brand message became “Where to go. Now.” The general campaign spoke with a light but pointed tone while offering a promise to help with everything from minor cuts, bruises and scratches, to women's health, emergency and life-threatening situations.
Print, Digital, OOH.
The campaign saw performance improvements in a highly competitive market in inpatient volumes and in outpatient revenues for targeted services and service lines.
This ad was one of many that expanded the brand promise to present a constellation of women’s health services to the community as an integrated care delivery system to create the perception of a virtual Women’s Health and Breast Care Center. Related campaigns were created across additional service lines. branding designer advertising marketing healthandwellness…We integrated all of their marketing efforts as part of a greater, lifelong brand promise between this hospital system and the community. This new brand message became “Where to go. Now.” The general campaign spoke with a light but pointed tone while offering a promise to help with everything from minor cuts, bruises and scratches, to women's health, emergency and life-threatening situations.
Print, Digital, OOH.
The campaign saw performance improvements in a highly competitive market in inpatient volumes and in outpatient revenues for targeted services and service lines.
This ad was one of many that expanded the brand promise to present a constellation of women’s health services to the community as an integrated care delivery system to create the perception of a virtual Women’s Health and Breast Care Center. Related campaigns were created across additional service lines. branding designer advertising marketing healthandwellnessWW…
Campaign
This campaign helped solidify Kichler Lighting's relationship with Lowes and led to the product launch of a private label brand.
Choosing a light fixture is often an afterthought when compared to other home furnishings. So we created a campaign that brought to life the importance light plays in our daily lives at home. The campaign is built around funny, serious and a few not so perfect moments. Moments that families build memories around. All enhanced by the lights that make a house feel like home. branding designer artdirector advertising photo logo illustrator webdesigner…This campaign helped solidify Kichler Lighting's relationship with Lowes and led to the product launch of a private label brand.
Choosing a light fixture is often an afterthought when compared to other home furnishings. So we created a campaign that brought to life the importance light plays in our daily lives at home. The campaign is built around funny, serious and a few not so perfect moments. Moments that families build memories around. All enhanced by the lights that make a house feel like home. branding designer artdirector advertising photo logo illustrator webdesignerWW…
Website
Brooklyn Emerging Leaders Academy (BELA) Charter High School was about to graduate their founding class of outstanding women. With that big news, it was the perfect time to let the world in on their accomplishments. A new website and media relations program is the center of recruitment, school activities, fundraising, community efforts to show that they are the premiere all girls charter school. webdesigner designer branding graphicdesigner…Brooklyn Emerging Leaders Academy (BELA) Charter High School was about to graduate their founding class of outstanding women. With that big news, it was the perfect time to let the world in on their accomplishments. A new website and media relations program is the center of recruitment, school activities, fundraising, community efforts to show that they are the premiere all girls charter school. webdesigner designer branding graphicdesignerWW…
Brand Identity Design
We named this startup, designed the identity and brought it to life with an award-winning website.
One of the best creative approaches is to “demonstrate” the value offered. The name “Youme” does just that while capturing this startup’s true essence – to make our youth happy and healthier. The blending of “you” and “me” in the name immediately communicates the one-to-one partnership between the child/family and therapist. The friendliness and simplicity of the typeface along with the introduction of the two dots above the “u” not only captures the brand personality and purpose, but the expected result of the engagement. logo branding webdesigner designer…We named this startup, designed the identity and brought it to life with an award-winning website.
One of the best creative approaches is to “demonstrate” the value offered. The name “Youme” does just that while capturing this startup’s true essence – to make our youth happy and healthier. The blending of “you” and “me” in the name immediately communicates the one-to-one partnership between the child/family and therapist. The friendliness and simplicity of the typeface along with the introduction of the two dots above the “u” not only captures the brand personality and purpose, but the expected result of the engagement. logo branding webdesigner designerWW…
Website Copy, Design and Development
After naming and designing the brand identity for this mental and behaviorial health startup, we brought it to life with the launch of this award-winning website to engage with the target audience and allow them to schedule online sessions. graphicdesigner webdesigner designer…After naming and designing the brand identity for this mental and behaviorial health startup, we brought it to life with the launch of this award-winning website to engage with the target audience and allow them to schedule online sessions. graphicdesigner webdesigner designerWW…
Identity Design
Developers Diversified Realty was one of the first retail developers in the nation to anchor shopping centers with Big Box retailers and attach inline specialty and smaller space retailers. The new logo updated their image, reflected their culture and growth and yet paid homage to the original logo design. Other elements, including their annual reports, reflected the brand color palette while conceptually challenging the category norms to reflect their ambitious culture. logo graphicdesigner branding designer…Developers Diversified Realty was one of the first retail developers in the nation to anchor shopping centers with Big Box retailers and attach inline specialty and smaller space retailers. The new logo updated their image, reflected their culture and growth and yet paid homage to the original logo design. Other elements, including their annual reports, reflected the brand color palette while conceptually challenging the category norms to reflect their ambitious culture. logo graphicdesigner branding designerWW…
Annual report
This open-air shopping center REIT (Real Estate Investment Trust) was one of the first in the nation to anchor shopping centers with Big Box retailers and attach inline specialty and smaller space retailers. I helped develop numerous annual reports, conceptually challenging the category norms to reflect their ambitious culture, developing annual reports that informed audiences and positioned the brand. graphicdesigner designer creativedirector annualreport…This open-air shopping center REIT (Real Estate Investment Trust) was one of the first in the nation to anchor shopping centers with Big Box retailers and attach inline specialty and smaller space retailers. I helped develop numerous annual reports, conceptually challenging the category norms to reflect their ambitious culture, developing annual reports that informed audiences and positioned the brand. graphicdesigner designer creativedirector annualreportWW…
Direct Mail
“Great looking” and durable” aren’t always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistible direct marketing initiative called “Stomp”, which invited recipients to test this high fashion high performance fabric for themselves. With a directive to “place foot here, stomp down hard” on the cover, the recipient opened the mailer to find a packet of ketcheup on one side and a fabric swatch on the other. A tongue-in-cheek approach, it dared anyone to smash ketchup on the designer fabric. Simple cleaning instructions were included for the disbelievers.…“Great looking” and durable” aren’t always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistible direct marketing initiative called “Stomp”, which invited recipients to test this high fashion high performance fabric for themselves. With a directive to “place foot here, stomp down hard” on the cover, the recipient opened the mailer to find a packet of ketcheup on one side and a fabric swatch on the other. A tongue-in-cheek approach, it dared anyone to smash ketchup on the designer fabric. Simple cleaning instructions were included for the disbelievers.WW…
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