I'm a passionate and resourceful designer from Cape Town - South Africa, dedicated to bringing visions to life. With a BA in Creative Brand Communication from the AAA School of Advertising, I've been creating unique digital art since 2019. My approach is personable, playful, and collaborative, and I excel in both digital and print media. What sets me apart is my ability to handle high-pressure environments while continuously upskilling and evolving. I thrive in roles that involve concept development, storyboarding, and directing creative projects. My sector experience spans retail and creative agencies, where I have contributed to campaigns and brand revitalization efforts. --- **Employment and project experience** **Mid-weight Art Director** Pick n Pay _January 2024 - Present_ - Creating and developing new artwork - Conceptualizing new campaigns - Managing presentations, layouts, and storyboards - Directing Point of Sales materials **Junior Art Director** CRT CREATE _March 2021 - 2023_ - Creating digital media content and website design - Developing in-store Point of Sales and print materials - Managing client jobs from start to finish - Concept development for campaigns and ad series **Freelance Designer** 2019 - Present - Specializing in unique digital art **Achievements** - Excellence in Integrated Marketing Award (MAA 2022) for Sea Harvest Fish Fingers: The Mealtime Heroes - Excellence in Brand Positioning Award (MAA 2022) for a collaborative repositioning of Sea Harvest and McCain as "Friends in Your Freezer" --- **Education** **Cedar House School** Matriculated 2016 **AAA School of Advertising** BA of Creative Brand Communication, 2019

I'm a passionate and resourceful designer from Cape Town - South Africa, dedicated to bringing visions to life. With a BA in Creative Brand Communication from the AAA School of Advertising, I've been creating unique digital art since 2019. My approach is personable, playful, and collaborative, and I excel in both digital and print media. What sets me apart is my ability to handle high-pressure environments while continuously upskilling and evolving. I thrive in roles that involve concept development, storyboarding, and directing creative projects. My sector experience spans retail and creative agencies, where I have contributed to campaigns and brand revitalization efforts. --- **Employment and project experience** **Mid-weight Art Director** Pick n Pay _January 2024 - Present_ - Creating and developing new artwork - Conceptualizing new campaigns - Managing presentations, layouts, and storyboards - Directing Point of Sales materials **Junior Art Director** CRT CREATE _March 2021 - 2023_ - Creating digital media content and website design - Developing in-store Point of Sales and print materials - Managing client jobs from start to finish - Concept development for campaigns and ad series **Freelance Designer** 2019 - Present - Specializing in unique digital art **Achievements** - Excellence in Integrated Marketing Award (MAA 2022) for Sea Harvest Fish Fingers: The Mealtime Heroes - Excellence in Brand Positioning Award (MAA 2022) for a collaborative repositioning of Sea Harvest and McCain as "Friends in Your Freezer" --- **Education** **Cedar House School** Matriculated 2016 **AAA School of Advertising** BA of Creative Brand Communication, 2019

Available to hire

I’m a passionate and resourceful designer from Cape Town - South Africa, dedicated to bringing visions to life. With a BA in Creative Brand Communication from the AAA School of Advertising, I’ve been creating unique digital art since 2019. My approach is personable, playful, and collaborative, and I excel in both digital and print media. What sets me apart is my ability to handle high-pressure environments while continuously upskilling and evolving. I thrive in roles that involve concept development, storyboarding, and directing creative projects. My sector experience spans retail and creative agencies, where I have contributed to campaigns and brand revitalization efforts.


Employment and project experience

Mid-weight Art Director
Pick n Pay
January 2024 - Present

  • Creating and developing new artwork
  • Conceptualizing new campaigns
  • Managing presentations, layouts, and storyboards
  • Directing Point of Sales materials

Junior Art Director
CRT CREATE
March 2021 - 2023

  • Creating digital media content and website design
  • Developing in-store Point of Sales and print materials
  • Managing client jobs from start to finish
  • Concept development for campaigns and ad series

Freelance Designer
2019 - Present

  • Specializing in unique digital art

Achievements

  • Excellence in Integrated Marketing Award (MAA 2022) for Sea Harvest Fish Fingers: The Mealtime Heroes
  • Excellence in Brand Positioning Award (MAA 2022) for a collaborative repositioning of Sea Harvest and McCain as “Friends in Your Freezer”

Education

Cedar House School
Matriculated 2016

AAA School of Advertising
BA of Creative Brand Communication, 2019

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Skills

Fl
Flyer
Bu
Business Card
So
Social Media Design
Lo
Logo
Po
Poster
See more

Experience Level

Flyer
Expert
Business Card
Expert
Social Media Design
Expert
Logo
Expert
Poster
Expert
Adobe Illustrator
Expert
Branding
Expert
Advert Design
Expert
UI
Expert
Adobe Photoshop
Expert
Illustration
Expert
Adobe InDesign
Intermediate
Adobe XD
Intermediate
See more

Language

English
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment

Skills

Fl
Flyer
Bu
Business Card
So
Social Media Design
Lo
Logo
Po
Poster
See more

Experience Level

Flyer
Expert
Business Card
Expert
Social Media Design
Expert
Logo
Expert
Poster
Expert
Adobe Illustrator
Expert
Branding
Expert
Advert Design
Expert
UI
Expert
Adobe Photoshop
Expert
Illustration
Expert
Adobe InDesign
Intermediate
Adobe XD
Intermediate
See more

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