I help businesses elevate their digital presence with tailored strategies designed to deliver measurable results and long-term growth. By combining creativity with data-driven insights, I create impactful campaigns that align with your objectives and resonate with your target audience. With years of experience, including leading the digital marketing team at Vodafone Business, I’ve successfully executed campaigns across various industries, consistently driving results. My expertise spans social media, PPC, SEO, email marketing, and UX optimisation, ensuring a comprehensive, multichannel approach tailored to your business needs. I specialise in crafting precisely targeted campaigns, managing budgets effectively, and delivering actionable insights through in-depth analysis and reporting. By focusing on performance tracking and continual refinement, I ensure your marketing efforts deliver real value and a strong return on investment. Let’s collaborate to transform your digital marketing strategy into a powerful growth engine that achieves your goals and scales your business success.

Maria Jose Serres-Rouse

I help businesses elevate their digital presence with tailored strategies designed to deliver measurable results and long-term growth. By combining creativity with data-driven insights, I create impactful campaigns that align with your objectives and resonate with your target audience. With years of experience, including leading the digital marketing team at Vodafone Business, I’ve successfully executed campaigns across various industries, consistently driving results. My expertise spans social media, PPC, SEO, email marketing, and UX optimisation, ensuring a comprehensive, multichannel approach tailored to your business needs. I specialise in crafting precisely targeted campaigns, managing budgets effectively, and delivering actionable insights through in-depth analysis and reporting. By focusing on performance tracking and continual refinement, I ensure your marketing efforts deliver real value and a strong return on investment. Let’s collaborate to transform your digital marketing strategy into a powerful growth engine that achieves your goals and scales your business success.

Next availability:
January 7, 2025

I help businesses elevate their digital presence with tailored strategies designed to deliver measurable results and long-term growth.

By combining creativity with data-driven insights, I create impactful campaigns that align with your objectives and resonate with your target audience.

With years of experience, including leading the digital marketing team at Vodafone Business, I’ve successfully executed campaigns across various industries, consistently driving results. My expertise spans social media, PPC, SEO, email marketing, and UX optimisation, ensuring a comprehensive, multichannel approach tailored to your business needs.

I specialise in crafting precisely targeted campaigns, managing budgets effectively, and delivering actionable insights through in-depth analysis and reporting. By focusing on performance tracking and continual refinement, I ensure your marketing efforts deliver real value and a strong return on investment.

Let’s collaborate to transform your digital marketing strategy into a powerful growth engine that achieves your goals and scales your business success.

See more

Experience Level

Email Marketing
Expert
Facebook Ads
Expert
Google Ads
Expert
Twitter Ads
Expert
Branding
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Telecommunications, Travel & Hospitality, Energy & Utilities
    uniE613 Driving Engagement Through Email Marketing at Benefex
    At Benefex, I created targeted email campaigns to promote webinars, driving engagement among HR and employee experience professionals. By segmenting audiences based on industry, role, and engagement history, I delivered personalised, relevant content aligned with their needs. Key tactics included dynamic personalisation, A/B testing of subject lines and CTAs, and automated follow-ups with resources and nurture workflows. Results: Increased webinar registrations by 30%. Achieved a 40% open rate and 15% click-through rate, exceeding benchmarks. Converted 20% of attendees into sales-qualified leads.
    uniE613 Transforming Online Presence for Cottage Lodge Hotel
    Initially approached to improve SEO, I identified that Cottage Lodge Hotel’s outdated website was limiting its visibility and user experience. What began as an SEO project evolved into a complete digital transformation, resulting in a stunning new website that showcased the hotel’s unique charm and drove increased bookings. Project Highlights: SEO Audit and Strategy: Conducted an in-depth audit, optimising keywords, meta descriptions, and on-page content to improve search rankings. New Website Design: Designed and launched a visually captivating, mobile-friendly website. The design highlighted the hotel’s rustic elegance, unique features, and local experiences through high-quality imagery and user-friendly navigation. Booking Optimisation: Integrated the existing booking system, making it easier for visitors to reserve rooms directly. Content Development: Crafted engaging blog posts about local attractions and experiences to improve organic search performance and attract travellers. Analytics and Reporting: Set up advanced tracking to monitor website performance, identify booking trends, and provide insights for continuous improvement. This project not only revitalised Cottage Lodge Hotel’s online presence but also delivered measurable results, elevating its digital strategy and growing its customer base.
    uniE613 Account-Based Marketing (ABM) Campaign to Target Key Decision-Makers
    For a high-priority account, I designed and executed an ABM campaign on LinkedIn to connect Vodafone’s solutions with decision-makers at a global manufacturing firm. The goal was to raise awareness of Vodafone’s IoT and cloud capabilities tailored to their industry needs. Campaign Strategy: Customised Messaging: Created personalised ad copy and InMail messages addressing specific pain points, such as improving supply chain visibility and streamlining operations with IoT and cloud solutions. Dynamic Content: Shared tailored resources like case studies, industry reports, and solution demos relevant to manufacturing. Precise Targeting: Used LinkedIn’s tools to identify and engage C-suite executives, IT leaders, and operations managers within the target company. This ABM campaign showcased Vodafone’s ability to deliver bespoke, high-impact solutions, building relationships that translate into tangible opportunities.
    uniE613 Driving Demand for Cloud Services Through LinkedIn
    Developed and executed a LinkedIn demand generation campaign to promote Vodafone’s cloud services to IT decision-makers and C-suite executives. The campaign leveraged LinkedIn’s powerful targeting capabilities to identify businesses looking to optimise their operations through cloud solutions. Using a mix of sponsored posts, carousel ads, and InMail campaigns, we showcased thought leadership content, including whitepapers, case studies, and video testimonials highlighting the scalability and cost-efficiency of Vodafone’s cloud offerings.
    uniE613 Scaling SME Support Through V-Hub Awareness
    Developed and executed Vodafone Business's Digital SOS paid campaign, designed to create awareness of the V-Hub platform among SMEs. Utilising a mix of PPC, social media ads, and display campaigns, I targeted businesses in need of digital transformation support. The campaign drove a 40% increase in V-Hub traffic, with a high engagement rate on the platform’s resources, demonstrating its value to SMEs.
    uniE613 Driving B2B Growth with Vodafone Business
    Led the digital marketing team at Vodafone Business, delivering strategic campaigns that increased lead generation by 30%. Designed and executed multichannel campaigns across social media, PPC, and email marketing, aligning with business objectives and delivering measurable ROI. Developed a streamlined reporting process to track performance and optimise results.

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