As a multi-creative designer and strategist with 5 years experience, I have a proven track record of driving success in various businesses and industries. I have exercised a calculated approach to attention to detail. This has shown and further developed my skills and knowledge as an extremely dynamic creative individual team.
I have developed a wide range of relevant skills, including leading digital design campaigns, designing user-focused websites, creating multimedia content (print and online), and maintaining brand consistency across platforms. I have experience developing visually compelling, responsive designs for websites, social media, and email marketing that engage users and meet strategic goals.
Additionally, my background in managing creative teams and collaborating with senior stakeholders has given me the ability to balance creative innovation with strategic objectives. My ability to create custom illustrations and tailor content for diverse audiences enables me to elevate visual identities of brands, crafting scroll-stopping ad creatives, original illustrated assets, and responsive designs that resonate across digital and print mediums. I ensure design is clear, engaging, and meets users’ needs by combining strategic planning, audience understanding, and a focus on functionality.
Working at a technology company as head of digital, I created visually compelling designs that aligned with brand guidelines while addressing the target audience’s expectations and preferences. To achieve clarity, I focus on clean layouts, balanced typography, and consistent branding. My expertise in designing cohesive brand identities and interactive campaigns equips me to enhance the user experience. I understand the importance of combining visuals with functionality to evoke emotion and drive engagement.
My design background has given me a strong foundation in creating and developing brand guidelines. This includes creative materials —be it graphics, websites, or video content—I ensure every element aligns with the target audience’s expectations and brand image.
I ensure my designs are intuitive, engaging, and functional. My process includes analysing user behaviour, prototyping, gathering feedback, and iterating until the design meets both business objectives and user expectations. My versatile background spans across technology, logistics, entertainment, fashion, beauty, healthcare, recruitment and hospitality. This exposure has equipped me with a deep understanding of the unique challenges and opportunities within these sectors, enabling me to create tailored solutions that drive success.
Two recent and big creative success’ to date is redesigning a 30+ page website and creating a demo video within a month for a product relaunch. Another example includes designing responsive templates for a drag-and-drop marketing tool. I collaborated closely with developers to understand technical requirements and user needs.
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