My Role
As the Director of Experiences for Zebra, working on a high profile solution called SmartLens, I was tasked with finding solutions for top-tier retail client pain points. This case study covers the "Asset Protection" solution, we uncovered for Target. In this role I served as the principal product designer tasked with everything from talking to security about their pain points, service design planning, and testing and polish of the live prototype, which we gave a live demo of, using realtime data, to Target’s CIO and senior management.
Discovery
As with most projects we started with a client kickoff meeting to set expectations, establish roles, and get a few interviews set up. We asked Target stakeholders to pick 3 of their top pain points for us to address with the SmartLens technology. SmartLens is a mix of hardware antennas positioned on the ceiling, doorways, and POS to detect and report on the movement and status of objects within the space in real-time. This included products, people, and Zebra devices.
Fun Fact: This same Zebra technology is used in the NFL, NBA, NHL to track player and ball movements in real-time everywhere on the field within 6 inches. It's known in broadcasts as "Next Gen Stats", and yes we did decide to host it on AWS.
When we started, SmartLens we only had a few rudimentary internal POC tests to work from. So I needed to dig into the hardware capabilities to understand its possibilities, build out a few of our own POC's to push the limits of the solution and yet not over promise on the possibilities.…My Role
As the Director of Experiences for Zebra, working on a high profile solution called SmartLens, I was tasked with finding solutions for top-tier retail client pain points. This case study covers the "Asset Protection" solution, we uncovered for Target. In this role I served as the principal product designer tasked with everything from talking to security about their pain points, service design planning, and testing and polish of the live prototype, which we gave a live demo of, using realtime data, to Target’s CIO and senior management.
Discovery
As with most projects we started with a client kickoff meeting to set expectations, establish roles, and get a few interviews set up. We asked Target stakeholders to pick 3 of their top pain points for us to address with the SmartLens technology. SmartLens is a mix of hardware antennas positioned on the ceiling, doorways, and POS to detect and report on the movement and status of objects within the space in real-time. This included products, people, and Zebra devices.
Fun Fact: This same Zebra technology is used in the NFL, NBA, NHL to track player and ball movements in real-time everywhere on the field within 6 inches. It's known in broadcasts as "Next Gen Stats", and yes we did decide to host it on AWS.
When we started, SmartLens we only had a few rudimentary internal POC tests to work from. So I needed to dig into the hardware capabilities to understand its possibilities, build out a few of our own POC's to push the limits of the solution and yet not over promise on the possibilities.WW…