Branding Designer with +6 years of experience helping startups and SMEs to build successful brand identities and strategies. My expertise focus on: • Logo Design • Brand Identity • Web Design • User Interface (UI Design) • Print, Media and Packaging Tools that I master: • Adobe Photoshop, Illustrator, InDesign • Figma • Squarespace, Shopify, WordPress in case you want to know more about my work please visit _Website not available. Sign in: https://www.twine.net/signup_ My objective on every project is to achieve the best results possible putting all my experience, skills, and passion to serve the client's requirements, needs, and desires. I will undertake any project in a very organized fashion, with active communication with my clients, always listening to their feedback, and aiming to provide a memorable experience. If you are looking to create a great brand with someone you can trust; I would love to collaborate with you to make your vision a reality. Looking forward to hearing more about your project Why choose me: Client satisfaction: I focus on providing value to all of my clients and earning their trust Over-Delivering: This is core to my work as a freelancer. My focus is on giving more than what the clients expect to get. I work hard in leaving a good lasting impression on all of my clients Responsiveness: Being extremely responsive and keeping all lines of communication open at anytime Kindness: One of the biggest mantras of my life that I implement in all facets, treating everyone with respect, and genuinely wanting to improve my client's brands.…Branding Designer with +6 years of experience helping startups and SMEs to build successful brand identities and strategies. My expertise focus on: • Logo Design • Brand Identity • Web Design • User Interface (UI Design) • Print, Media and Packaging Tools that I master: • Adobe Photoshop, Illustrator, InDesign • Figma • Squarespace, Shopify, WordPress in case you want to know more about my work please visit _Website not available. Sign in: https://www.twine.net/signup_ My objective on every project is to achieve the best results possible putting all my experience, skills, and passion to serve the client's requirements, needs, and desires. I will undertake any project in a very organized fashion, with active communication with my clients, always listening to their feedback, and aiming to provide a memorable experience. If you are looking to create a great brand with someone you can trust; I would love to collaborate with you to make your vision a reality. Looking forward to hearing more about your project Why choose me: Client satisfaction: I focus on providing value to all of my clients and earning their trust Over-Delivering: This is core to my work as a freelancer. My focus is on giving more than what the clients expect to get. I work hard in leaving a good lasting impression on all of my clients Responsiveness: Being extremely responsive and keeping all lines of communication open at anytime Kindness: One of the biggest mantras of my life that I implement in all facets, treating everyone with respect, and genuinely wanting to improve my client's brands.WWW…
Branding Designer with +6 years of experience helping startups and SMEs to build successful brand identities and strategies. My expertise focus on: • Logo Design • Brand Identity • Web Design • User Interface (UI Design) • Print, Media and Packaging Tools that I master: • Adobe Photoshop, Illustrator, InDesign • Figma • Squarespace, Shopify, WordPress in case you want to know more about my work please visit _Website not available. Sign in: https://www.twine.net/signup_ My objective on every project is to achieve the best results possible putting all my experience, skills, and passion to serve the client's requirements, needs, and desires. I will undertake any project in a very organized fashion, with active communication with my clients, always listening to their feedback, and aiming to provide a memorable experience. If you are looking to create a great brand with someone you can trust; I would love to collaborate with you to make your vision a reality. Looking forward to hearing more about your project Why choose me: Client satisfaction: I focus on providing value to all of my clients and earning their trust Over-Delivering: This is core to my work as a freelancer. My focus is on giving more than what the clients expect to get. I work hard in leaving a good lasting impression on all of my clients Responsiveness: Being extremely responsive and keeping all lines of communication open at anytime Kindness: One of the biggest mantras of my life that I implement in all facets, treating everyone with respect, and genuinely wanting to improve my client's brands.…Branding Designer with +6 years of experience helping startups and SMEs to build successful brand identities and strategies. My expertise focus on: • Logo Design • Brand Identity • Web Design • User Interface (UI Design) • Print, Media and Packaging Tools that I master: • Adobe Photoshop, Illustrator, InDesign • Figma • Squarespace, Shopify, WordPress in case you want to know more about my work please visit _Website not available. Sign in: https://www.twine.net/signup_ My objective on every project is to achieve the best results possible putting all my experience, skills, and passion to serve the client's requirements, needs, and desires. I will undertake any project in a very organized fashion, with active communication with my clients, always listening to their feedback, and aiming to provide a memorable experience. If you are looking to create a great brand with someone you can trust; I would love to collaborate with you to make your vision a reality. Looking forward to hearing more about your project Why choose me: Client satisfaction: I focus on providing value to all of my clients and earning their trust Over-Delivering: This is core to my work as a freelancer. My focus is on giving more than what the clients expect to get. I work hard in leaving a good lasting impression on all of my clients Responsiveness: Being extremely responsive and keeping all lines of communication open at anytime Kindness: One of the biggest mantras of my life that I implement in all facets, treating everyone with respect, and genuinely wanting to improve my client's brands.WWWW…
Available to hire
Branding Designer with +6 years of experience helping startups and SMEs to build successful brand identities and strategies.
My expertise focus on:
• Logo Design
• Brand Identity
• Web Design
• User Interface (UI Design)
• Print, Media and Packaging
Tools that I master:
• Adobe Photoshop, Illustrator, InDesign
• Figma
• Squarespace, Shopify, WordPress
in case you want to know more about my work please visit Website not available. Sign in: https://www.twine.net/signup
My objective on every project is to achieve the best results possible putting all my experience, skills, and passion to serve the client’s requirements, needs, and desires. I will undertake any project in a very organized fashion, with active communication with my clients, always listening to their feedback, and aiming to provide a memorable experience.
If you are looking to create a great brand with someone you can trust; I would love to collaborate with you to make your vision a reality. Looking forward to hearing more about your project
Why choose me:
Client satisfaction: I focus on providing value to all of my clients and earning their trust
Over-Delivering: This is core to my work as a freelancer. My focus is on giving more than what the clients expect to get. I work hard in leaving a good lasting impression on all of my clients
Responsiveness: Being extremely responsive and keeping all lines of communication open at anytime
Kindness: One of the biggest mantras of my life that I implement in all facets, treating everyone with respect, and genuinely wanting to improve my client’s brands.
Skills
Br
Bu
Lo
So
We
Experience Level
Branding
Expert
Business Card
Expert
Logo
Expert
Social Media Design
Expert
Web Design
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Portuguese
Beginner
Education
Bachelor of Arts (BA) Industrial design at Pontificia Universidad Javeriana 2008-2012
July 15, 2008 - July 15, 2012Master of Arts (MA) Design and Branding Strategy at Brunel University London
September 20, 2012 - August 20, 2014Qualifications
Loocal Travel Agency
Loocal is building the next generation travel agency, a platform through which travelers can create personalized travel and book everything in a single transaction, instead of searching hundreds of websites and millions of reviews.
The challenge was to create a relevant brand for a market where technology has lowered entry barriers, and the OTA industry has become increasingly competitive. To become a relevant player for travelers, Loocal wanted a visual language that differentiate them and ensure getting in touch with the emotions of the travelers
The key to establishing Loocal’s strategy was understanding the relationship customers have with travel. We conducted consumer research to ensure the brand’s foundation was rooted in the emotions travelers feel and the motivations behind travel-related decision-making.
The brand idea, ¨Create your own adventure¨ conveys the idea of traveling freely, evoking the traveling soul and the constant search for exploration, it reflects the fact that traveling is an essential part of life.
Loocal is your travel companion, your pocket guide that will allow you to discover the world at your own pace. The design challenge was to translate the brand into a visual idea and a user experience that resonate, impact, and propel its audience to explore.
Find out more at: https://www.twine.net/signin
logo branding illustrator designer graphicdesigner…Loocal is building the next generation travel agency, a platform through which travelers can create personalized travel and book everything in a single transaction, instead of searching hundreds of websites and millions of reviews.
The challenge was to create a relevant brand for a market where technology has lowered entry barriers, and the OTA industry has become increasingly competitive. To become a relevant player for travelers, Loocal wanted a visual language that differentiate them and ensure getting in touch with the emotions of the travelers
The key to establishing Loocal’s strategy was understanding the relationship customers have with travel. We conducted consumer research to ensure the brand’s foundation was rooted in the emotions travelers feel and the motivations behind travel-related decision-making.
The brand idea, ¨Create your own adventure¨ conveys the idea of traveling freely, evoking the traveling soul and the constant search for exploration, it reflects the fact that traveling is an essential part of life.
Loocal is your travel companion, your pocket guide that will allow you to discover the world at your own pace. The design challenge was to translate the brand into a visual idea and a user experience that resonate, impact, and propel its audience to explore.
Find out more at: https://www.twine.net/signin
logo branding illustrator designer graphicdesignerWW…
The Dutch House Minipancakes
The entrepreneurs behind this beautiful brand hire me a few years ago to start a project that they had been working on since a trip to Amsterdam where they fell in love with poffertjes, small fried sweet dough puffs accompanied by different toppings that are absolutely delicious. My challenge was to create a brand that was closely related to its Dutch inspiration and that was disruptive and highly attractive.
With an innovative product for the Colombian market, I had a blank canvas to combine strategy and design in a striking brand, I reviewed the different reference brands of poffertjes that exist around the world, realizing that some totally discarded their Dutch heritage while others do it in an invasive manner.
With the high costs of the leases of the commercial properties in Buenos Aires, a positioning strategy was defined through the presence of the brand in the different design and gastronomy fairs that are held in the city, in addition to the possibility of having an itinerant food truck that every day visit a different neighborhood
I design an attractive visual language, where the simplicity of shapes and colors give a fresh and young vibe. Consistency at all the touchpoints seeks to easily generate brand awareness and establish The Dutch House as the de facto mini-pancakes in Buenos aires
Find out more at: https://www.twine.net/signin
logo graphicdesigner branding branding logo designer…The entrepreneurs behind this beautiful brand hire me a few years ago to start a project that they had been working on since a trip to Amsterdam where they fell in love with poffertjes, small fried sweet dough puffs accompanied by different toppings that are absolutely delicious. My challenge was to create a brand that was closely related to its Dutch inspiration and that was disruptive and highly attractive.
With an innovative product for the Colombian market, I had a blank canvas to combine strategy and design in a striking brand, I reviewed the different reference brands of poffertjes that exist around the world, realizing that some totally discarded their Dutch heritage while others do it in an invasive manner.
With the high costs of the leases of the commercial properties in Buenos Aires, a positioning strategy was defined through the presence of the brand in the different design and gastronomy fairs that are held in the city, in addition to the possibility of having an itinerant food truck that every day visit a different neighborhood
I design an attractive visual language, where the simplicity of shapes and colors give a fresh and young vibe. Consistency at all the touchpoints seeks to easily generate brand awareness and establish The Dutch House as the de facto mini-pancakes in Buenos aires
Find out more at: https://www.twine.net/signin
logo graphicdesigner branding branding logo designerWW…
La Casa de Gandara
This beautiful hotel in the Spanish region of Cantabria hired me to refresh its online presence by redesigning its website, the objective was to seduce potential clients by showing them all the benefits of the property and the beautiful places surrounding it.
Find out more at: https://www.twine.net/signin
logo graphicdesigner illustrator branding webdesigner designer…This beautiful hotel in the Spanish region of Cantabria hired me to refresh its online presence by redesigning its website, the objective was to seduce potential clients by showing them all the benefits of the property and the beautiful places surrounding it.
Find out more at: https://www.twine.net/signin
logo graphicdesigner illustrator branding webdesigner designerWW…
Ilona Jewelry
Laura Rodríguez Jewelry approached me looking to update their branding, in the midst of a change in focus in their offer they needed to create a unique brand that would make their new audience fall in love, but that would not leave aside their community of loyal customers who have them accompanied throughout the year
To really know what motivates them, I went to their workshop to learn about their processes, products, and services. At first, I could see that their team was optimistic, empathetic, and professional, qualities that were not reflected in his current visual language, offer, and touchpoints.
The ILONA brand represents all women, not a particular type, it was sought to create a brand that would celebrate the courageous feminine spirit through timeless pieces that can be worn on any occasion.
The strategy developed is focused on bringing luxury closer to a wider audience, showing the use of elegant jewelry pieces that is not only for special occasions and even less a gift that should be expected. ILONA’s minimalist approach seeks to make shopping for jewelry a more intimate experience for women who want durable pieces for everyday wear, who can say «Look, I bought this for myself!» so that they are encouraged to celebrate each day.
This celebration of the value of women through beautiful pieces of jewelry is now possible in a clearer way thanks to a set of tools that confidently capture their unique spirit and a brand that prepares them for an exciting future.
I look forward to continuing to help ILONA become a true revolutionary in its industry. This is why our relationship will see the birth of their virtual store, the heart of ist offer in this new phase, in the coming months.
Find out more at: https://www.twine.net/signin
graphicdesigner logo illustrator branding designer…Laura Rodríguez Jewelry approached me looking to update their branding, in the midst of a change in focus in their offer they needed to create a unique brand that would make their new audience fall in love, but that would not leave aside their community of loyal customers who have them accompanied throughout the year
To really know what motivates them, I went to their workshop to learn about their processes, products, and services. At first, I could see that their team was optimistic, empathetic, and professional, qualities that were not reflected in his current visual language, offer, and touchpoints.
The ILONA brand represents all women, not a particular type, it was sought to create a brand that would celebrate the courageous feminine spirit through timeless pieces that can be worn on any occasion.
The strategy developed is focused on bringing luxury closer to a wider audience, showing the use of elegant jewelry pieces that is not only for special occasions and even less a gift that should be expected. ILONA’s minimalist approach seeks to make shopping for jewelry a more intimate experience for women who want durable pieces for everyday wear, who can say «Look, I bought this for myself!» so that they are encouraged to celebrate each day.
This celebration of the value of women through beautiful pieces of jewelry is now possible in a clearer way thanks to a set of tools that confidently capture their unique spirit and a brand that prepares them for an exciting future.
I look forward to continuing to help ILONA become a true revolutionary in its industry. This is why our relationship will see the birth of their virtual store, the heart of ist offer in this new phase, in the coming months.
Find out more at: https://www.twine.net/signin
graphicdesigner logo illustrator branding designerWW…
Chicken Shack Brand Identity
The Chicken shack team knock at my door with an exciting challenge to create the first 100% brand focused on chicken burgers in Colombia, in that 2018 artisan beef burger places flooded the streets of Bogotá and the challenge to create in parallel to this movement a totally disruptive brand was really exciting.
To find the name, personality, and visual language of the brand, I became a little expert in the world of fried chicken in the United States, learning about its history and the culture formed around this flagship dish of southern cuisine.
Thus we come to the word Shack that place where the black community in states such as Alabama or Mississippi began to use African flavors to create this gastronomic icon.
From this exploration of shapes, references, and colors, we developed a set of icons that would be the cornerstone of the brand’s visual language, icons that embody the spirit of Chicken Shack and its search for authentic southern swag.
Find out more at: https://www.twine.net/signin
branding logo designer graphicdesigner illustrator…The Chicken shack team knock at my door with an exciting challenge to create the first 100% brand focused on chicken burgers in Colombia, in that 2018 artisan beef burger places flooded the streets of Bogotá and the challenge to create in parallel to this movement a totally disruptive brand was really exciting.
To find the name, personality, and visual language of the brand, I became a little expert in the world of fried chicken in the United States, learning about its history and the culture formed around this flagship dish of southern cuisine.
Thus we come to the word Shack that place where the black community in states such as Alabama or Mississippi began to use African flavors to create this gastronomic icon.
From this exploration of shapes, references, and colors, we developed a set of icons that would be the cornerstone of the brand’s visual language, icons that embody the spirit of Chicken Shack and its search for authentic southern swag.
Find out more at: https://www.twine.net/signin
branding logo designer graphicdesigner illustratorWW…
Play Paddel
Padel is becoming more popular year after year in Argentina, the founders of Play Paddle wanted to give the sports enthusiasts a place where they can easily book the independent courts around Buenos Aires.
My aim was to create a brand that was easily remembered. that’s why I took the holes of the padel racket as inspiration to create the five dots icon that is both simple and remarkable.
logo graphicdesigner branding designer illustrator…Padel is becoming more popular year after year in Argentina, the founders of Play Paddle wanted to give the sports enthusiasts a place where they can easily book the independent courts around Buenos Aires.
My aim was to create a brand that was easily remembered. that’s why I took the holes of the padel racket as inspiration to create the five dots icon that is both simple and remarkable.
logo graphicdesigner branding designer illustratorWW…
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