I'm a brand identity designer from Chicago. I have experience designing for start-ups in the food industry, as well as designing logos and infographics for non-profits and the Chicago Department of Public Health. I am currently a freelancer, open to working with you one-on-one, or as part of a creative team. Details of my experience can be found below: CW Brand Solutions - March 2018 - Present Freelance - Visual Identity Design • Conceptualizing and designing visual identities for brands with CEOs of small businesses, and small business incubators • Designing logo, web, apparel, stationery, and packaging using Illustrator, Photoshop • Mocking up final designs using image prompts written in Adobe Firefly, Google Gemini, and Chat GPT • Retouching photographs and AI-generated images in Photoshop • Conveying clients’ impact to investors via presentation design Chicago Department of Public Health - May 2023 - Dec, 2023 Project Manager - Graphic Design (Contract Work) • Worked with marketing team to design and layout direct mail and digital/social media content using Illustrator, InDesign, and Canva • Made design changes to internal company reports and booklets using InDesign, Illustrator, and Acrobat • Designed logos and iconography for employee resource groups and city service guide booklet using Illustrator and InDesign • Designed banners for events using Illustrator Moon Meals Inc. - October 2011 - May 2017 Visual Brand Ambassador, Kitchen Assistant, & Delivery Man • Worked with CEO to build B2B brand identity from scratch using Illustrator • Designed logo, packaging in-store signage, web banners, event programs, menu, flyers, business cards, gift certificates, t-shirt, and sales sheets • Designed a healthy brand targeting under-served market of South and West sides of Chicago families • Shot food photography for company menus, business cards, and events, which I then edited in Photoshop • Prepared, packaged, and delivered Moon Meals samples to businesses around Chicago area wraps around Chicago area, managed other employees by instructing them on prep, packaging, and cleaning process • Delivered wraps and stocked shelves at Whole Foods, Mariano’s, and Jewel-Osco…

Charles West

I'm a brand identity designer from Chicago. I have experience designing for start-ups in the food industry, as well as designing logos and infographics for non-profits and the Chicago Department of Public Health. I am currently a freelancer, open to working with you one-on-one, or as part of a creative team. Details of my experience can be found below: CW Brand Solutions - March 2018 - Present Freelance - Visual Identity Design • Conceptualizing and designing visual identities for brands with CEOs of small businesses, and small business incubators • Designing logo, web, apparel, stationery, and packaging using Illustrator, Photoshop • Mocking up final designs using image prompts written in Adobe Firefly, Google Gemini, and Chat GPT • Retouching photographs and AI-generated images in Photoshop • Conveying clients’ impact to investors via presentation design Chicago Department of Public Health - May 2023 - Dec, 2023 Project Manager - Graphic Design (Contract Work) • Worked with marketing team to design and layout direct mail and digital/social media content using Illustrator, InDesign, and Canva • Made design changes to internal company reports and booklets using InDesign, Illustrator, and Acrobat • Designed logos and iconography for employee resource groups and city service guide booklet using Illustrator and InDesign • Designed banners for events using Illustrator Moon Meals Inc. - October 2011 - May 2017 Visual Brand Ambassador, Kitchen Assistant, & Delivery Man • Worked with CEO to build B2B brand identity from scratch using Illustrator • Designed logo, packaging in-store signage, web banners, event programs, menu, flyers, business cards, gift certificates, t-shirt, and sales sheets • Designed a healthy brand targeting under-served market of South and West sides of Chicago families • Shot food photography for company menus, business cards, and events, which I then edited in Photoshop • Prepared, packaged, and delivered Moon Meals samples to businesses around Chicago area wraps around Chicago area, managed other employees by instructing them on prep, packaging, and cleaning process • Delivered wraps and stocked shelves at Whole Foods, Mariano’s, and Jewel-Osco…

Available to hire

I’m a brand identity designer from Chicago. I have experience designing for start-ups in the food industry, as well as designing logos and infographics for non-profits and the Chicago Department of Public Health. I am currently a freelancer, open to working with you one-on-one, or as part of a creative team. Details of my experience can be found below:

CW Brand Solutions - March 2018 - Present
Freelance - Visual Identity Design
• Conceptualizing and designing visual identities for brands with CEOs of small businesses, and small business incubators
• Designing logo, web, apparel, stationery, and packaging using Illustrator, Photoshop
• Mocking up final designs using image prompts written in Adobe Firefly, Google Gemini, and Chat GPT
• Retouching photographs and AI-generated images in Photoshop
• Conveying clients’ impact to investors via presentation design

Chicago Department of Public Health - May 2023 - Dec, 2023
Project Manager - Graphic Design (Contract Work)
• Worked with marketing team to design and layout direct mail and digital/social media content using Illustrator, InDesign, and Canva
• Made design changes to internal company reports and booklets using InDesign, Illustrator, and Acrobat
• Designed logos and iconography for employee resource groups and city service guide booklet using Illustrator and InDesign
• Designed banners for events using Illustrator

Moon Meals Inc. - October 2011 - May 2017
Visual Brand Ambassador, Kitchen Assistant, & Delivery Man
• Worked with CEO to build B2B brand identity from scratch using Illustrator
• Designed logo, packaging in-store signage, web banners, event programs, menu, flyers, business cards, gift certificates, t-shirt, and sales sheets
• Designed a healthy brand targeting under-served market of South and West sides of Chicago families
• Shot food photography for company menus, business cards, and events, which I then edited in Photoshop
• Prepared, packaged, and delivered Moon Meals samples to businesses around Chicago area wraps around Chicago area, managed other employees by instructing them on prep, packaging, and cleaning process
• Delivered wraps and stocked shelves at Whole Foods, Mariano’s, and Jewel-Osco

See more

Skills

Br
Branding
Lo
Logo

Experience Level

Branding
Expert
Logo
Expert

Language

English
Fluent
Japanese
Intermediate
Spanish; Castilian
Beginner

Education

Bachelor of Fine Art at University of Minnesota, Twin Cities
September 4, 2007 - May 25, 2011
Major in Graphic Design
Portfolio Program at Chicago Portfolio School
January 9, 2017 - March 27, 2018
Art Direction Program

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Travel & Hospitality
    uniE621 CB's Nuts - Special Edition Baseball Packaging
    Challenge Create a wordmark logo and special edition packaging for a brand of peanuts targeting die-hard baseball fans Market Mostly men in both urban and suburban areas who are very social, competitive, but fun-loving people who enjoy staying physically active and, are conscious of their health, and like sharing snacks with friends and family while at sporting events, or watching the game from home. CB’s Nuts has a friendly brand voice, and prides itself on offering the best in fresh-roasted, healthy snacks. The goal was to find a typeface that conveyed these traits. Decoy was the perfect font for this, having varying stroke weight and curved serifs and spurs to mimc the steam from a fresh-roasted peanut. The curves also make the typeface friendly and approachable. To customize the type further, the stem of the “B” and the stress of the “C” were thickened, the vertexes underneath the spurs were curved to make the wordmark even more friendly, the spines of the “s”es were thickened, and the left side of the crossbar of the “t” was thinned out to make it less awkward. Finally, the kerning of the letters was reduced to bring them closer for a more friendly feel. These modifications ultimately convey what CB’s fresh-roasted peanuts are: a fresh snack meant to be shared. Concept CB’s Nuts boldly calls itself “the best peanut ever,” and the original package design touts this with hero shot of the peanut. Die-hard sports fans LOVE to celebrate their team’s victories, and have fond memories of their team holding up their trophy as proof of their victory. Thus, the new package design shows the winning baseball team celebrating their victory as though they have won the world series, and are holding the peanut high above their head like they would the commissioner’s trophy. Color Palette CB’s Nuts keeps their peanuts simple by using only 1-2 ingredients. Thus, the color pallete for the new packaging was kept at 2 colors: red for unsalted peanuts, blue for lightly salted peanuts. Finally, the designed images were implemented into the packaging in the style of a baseball card on the front, with a brief description of CB’s barrel roaster (their secret to making the best peanuts) on the back of the package. logo graphicdesigner branding designer…
    uniE621 Lacaune & Shepherd Artisanal Cheeses - Logo & Packaging Design, pg 1
    Challenge Design a logo and packaging for a new brand of France-inspired, Vermont-based artisanal sheep cheese for Gen Z and Millennial cheese enthusiasts. Market Gen-Z Food enthusiasts who appreciate artisanal and high-quality products. Health-conscious consumers who prioritize natural and locally sourced ingredients. Individuals who value sustainability and ethical business practices. Research showed that the quality of the sheep’s milk was crucial to producing the best possible cheese. This was affected by the sheep’s genetics, diet, physical health, and ability to roam free on the farm. Thus, the sheep plays more than an integral role in the cheese making process...it plays an equally important role in artisanal cheese-making as the shepherd does. Thus, Lacaune and Shepherd was the perfect name to go with, representing both sheep and human. People who most enjoy artisanal cheese are fascinated by the rinds and consistencies of the cheese. This is why the outside of the packaging shows the texture of the rinds and the textures of the cheese-y interior. graphicdesigner designer logo branding…

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