I am a multidisciplinary designer with a background ranging from luxury accessories to industrial product. I am passionate about the design process and my wide range of experience has given me the ability to effectively and efficiently apply design thinking methods to any project.
Experience:
Freelance Graphic Designer
Crescent Coffee Company - Remote | 2022, 2024
Worked with the founder to establish Crescent Coffee Company as a compelling small-batch coffee brand.
- Developed Crescent Coffee Company’s visual identity from the ground up, including creating a logo and other assets to use on social media platforms such as Facebook, TikTok, and Instagram; driving an increase in revenue by 10%.
- Compiled extensive brand guidelines including typography, color palette, aesthetic, logo, and iconography using Adobe InDesign.
- Designed eye-catching business cards, labels, and packaging that set Crescent Coffee Company apart from its competitors.
- Created detailed wireframe prototypes for an app concept using Figma.
Freelance Jewelry Designer
Kore Group - Remote | 2022
Generated jewelry concept designs for the Pokémon brand that would appeal to an older, higher-end demographic.
- Analyzed trends in both jewelry and the Pokémon fan community to inform design elements.
- Developed concept sketches for rings, bracelets, necklaces, and earrings featuring the brand’s iconic characters and themes.
- Compiled a deck of designs as well as inspiration for future concepts based on market trend assessment.
Product Development Specialist & Junior Graphic Designer
Tura, Inc. - New York, NY | 2022
Handled product development and production timelines for five eyewear brands.
- Took on the additional role of Junior Graphic Designer to meet business needs.
- Organized product sampling by communicating effectively with factories internationally using Product Lifecycle Management (PLM) software, ensuring timely deliveries and maintaining positive relationships.
- Performed trend research and analysis, produced reports, and offered advice to senior management based on my findings.
- Led introduction and training for new technologies such as Promoboxx (social media automation) and a new PLM system.
Design Intern
Papas Shorts - Berlin, Germany | 2019
Led the design direction and expanded the product portfolio in a dynamic startup environment as the sole designer.
- Conceived, researched, and presented innovative product proposals to company founders.
- Designed new menswear products and packaging to enhance brand identity.
- Oversaw product development timeline and maintained quality control by meeting with vendors for four new products.
- Improved communication with manufacturers through redesign of tech packs.
- Created engaging Instagram and Facebook polls to encourage community participation.
- Directed photoshoots and edited images to create high-quality product photography.
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