MY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach…MY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balances user needs with business goals and strategy, creating impactful, thoughtful solutions. I thrive on simplifying the complex and my experience spans diverse environments - from building brands from the ground up for small Startups, tackling large-scale production builds, to shaping Design Systems for global corporations. Whether agency-side or in-house, I bring a collaborative and strategic mindset to every project. If you’d like to discuss a project, please don’t hesitate to reach out.WWWMY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balanc…
MY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balances user needs with business goals and strategy, creating impactful, thoughtful solutions. I thrive on simplifying the complex and my experience spans diverse environments - from building brands from the ground up for small Startups, tackling large-scale production builds, to shaping Design Systems for global…MY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balances user needs with business goals and strategy, creating impactful, thoughtful solutions. I thrive on simplifying the complex and my experience spans diverse environments - from building brands from the ground up for small Startups, tackling large-scale production builds, to shaping Design Systems for global corporations. Whether agency-side or in-house, I bring a collaborative and strategic mindset to every project. If you’d like to discuss a project, please don’t hesitate to reach out.WWWWMY PORTFOLIO - _Website not available. Sign in: https://www.twine.net/signup_ I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balances user needs with business goals and strategy, creating impactful, thoughtful solutions. I thrive on simplifying the complex and my experience spans diverse environments - from building brands from the ground up for small Startups, tackling large-scale production builds, to shaping Design Systems for global corpor…
Available to hire
MY PORTFOLIO - Website not available. Sign in: https://www.twine.net/signup
I’m a seasoned User-centred designer with a passion for solving challenges through Design Thinking. My approach balances user needs with business goals and strategy, creating impactful, thoughtful solutions.
I thrive on simplifying the complex and my experience spans diverse environments - from building brands from the ground up for small Startups, tackling large-scale production builds, to shaping Design Systems for global corporations. Whether agency-side or in-house, I bring a collaborative and strategic mindset to every project.
If you’d like to discuss a project, please don’t hesitate to reach out.
Experience Level
Figma
Expert
Product Design
Expert
SaaS
Expert
UI
Expert
Web Design
Expert
Data Visualization
Expert
Illustration
Expert
Logic Pro
Expert
Copywriting
Expert
Language
English
Fluent
Education
Qualifications
Industry Experience
Financial Services, Software & Internet, Professional Services, Non-Profit Organization, Computers & Electronics, Consumer Goods, Media & Entertainment
Workday - Senior UX / UI Designer
Working within the Workday 'GridView' team, leading all design aspects from research through to delivery of this internal global 'troubleshooting' SaaS platform.
GridView is designed to help monitor, maintain and troubleshoot all of Workday's integrations globally.
This was a highly complex, technical project designed to be used by Support Engineers, Environment Operations and Dev Engineers.
My design vastly improved the user experience for the internal team - proven by our user testing results following a live beta launch.
Second project within Workday Extend was updating the Developer Forum and aligning the visual design with Workday's Design System..Hosted on Discourse, there were many limitations so working closely with the Dev team to understand where our limits were was very for this piece. We had the site live for Workday's Devcon and the team were super happy with the site.
My third large project required carrying out an extensive audit of the whole Workday Extend site and the many versions of Storybook created internally. I organised and linked all my findings to a huge interactive sitemap, then finally delivered component and template design solutions to help the team…Working within the Workday 'GridView' team, leading all design aspects from research through to delivery of this internal global 'troubleshooting' SaaS platform.
GridView is designed to help monitor, maintain and troubleshoot all of Workday's integrations globally.
This was a highly complex, technical project designed to be used by Support Engineers, Environment Operations and Dev Engineers.
My design vastly improved the user experience for the internal team - proven by our user testing results following a live beta launch.
Second project within Workday Extend was updating the Developer Forum and aligning the visual design with Workday's Design System..Hosted on Discourse, there were many limitations so working closely with the Dev team to understand where our limits were was very for this piece. We had the site live for Workday's Devcon and the team were super happy with the site.
My third large project required carrying out an extensive audit of the whole Workday Extend site and the many versions of Storybook created internally. I organised and linked all my findings to a huge interactive sitemap, then finally delivered component and template design solutions to help the team quickly view options and align their designs for consistency.WWWWWWWWWorking within the Workday 'GridView' team, leading all design aspects from research through to delivery of this internal global 'troubleshooting' SaaS platform.
GridView is designed to help monitor, maintain and troubleshoot all of Workday's integrations globally.
This was a highly complex, technical project designed to be used by Support Engineers, Environment Operations and Dev Engineers.
My design vastly improved the user experience for the internal team - proven by our user testing results following a live beta launch.
Second project within Workday Extend was updating the Developer Forum and aligning the visual design with Workday's Design System..Hosted on Discourse, there were many limitations so working closely with the Dev team to understand where our limits were was very for this piece. We had the site live for Workday's Devcon and the team were super happy with the site.
My third large project required carrying out an extensive audit of the whole Workday Extend site and the many versions of Storybook created internally. I organised and linked all my findings to a huge interactive sitemap, then finally delivered component and template design solutions to help the team qu…
Eque2 - Senior / Lead Product Designer
Eque2 create SaaS Finance Software for the Construction Industry with integrations for Sage and Xero.
• Introducing and embedding 'Design Thinking' methodology and practice within the business
• Carrying out research internally and with clients to the inform the design and strategy
• Leading Design to evolve an existing SaaS Cloud application to bring it in-line with current best-practice standards and introduce usability, accessibility and transform the user experience
• Setting up the foundations to radically evolve and transform the current product
• Planning, managing and designing Eque2's new bespoke Design System (based on Microsoft Fluent 2)
• Helping set up and manage internal Product-UXD processes.
All of this is brand new to Eque2 - a company evolving through Digital TransformationEque2 create SaaS Finance Software for the Construction Industry with integrations for Sage and Xero.
• Introducing and embedding 'Design Thinking' methodology and practice within the business
• Carrying out research internally and with clients to the inform the design and strategy
• Leading Design to evolve an existing SaaS Cloud application to bring it in-line with current best-practice standards and introduce usability, accessibility and transform the user experience
• Setting up the foundations to radically evolve and transform the current product
• Planning, managing and designing Eque2's new bespoke Design System (based on Microsoft Fluent 2)
• Helping set up and manage internal Product-UXD processes.
All of this is brand new to Eque2 - a company evolving through Digital TransformationWWWWWWWWEque2 create SaaS Finance Software for the Construction Industry with integrations for Sage and Xero.
• Introducing and embedding 'Design Thinking' methodology and practice within the business
• Carrying out research internally and with clients to the inform the design and strategy
• Leading Design to evolve an existing SaaS Cloud application to bring it in-line with current best-practice standards and introduce usability, accessibility and transform the user experience
• Setting up the foundations to radically evolve and transform the current product
• Planning, managing and designing Eque2's new bespoke Design System (based on Microsoft Fluent 2)
• Helping set up and manage internal Product-UXD processes.
All of this is brand new to Eque2 - a company evolving through Digital Transformation
Rangewell - Lead Product Designer
Rangewell secure finance for businesses and negotiate deals with all UK Banks.
I was the sole designer at Rangewell crafting the SaaS platform used by the internal Sales team to access and track financial leads and deal progression.
I also redesigned / rebranded the consumer facing .com mobile-first responsive website.
I created flows and interfaces to allow multi-way access / interaction for clients, banks, agents and external partners, ie providing information, uploading/authorising documentation etc.
I also designed solutions for integrated call / email tracking, dashboards with client credit profiles and company information, timelines showing client and team activity with alerts and reminders to follow up leads - and on and on.
I collaborated closely with two developers (full-stack) and the product owner; being a small team we are able to iterate and build out designs at speed.
The platform is simple and intuitive enough for non-techie types as well as users who are familiar with the system and is AA compliant throughout.Rangewell secure finance for businesses and negotiate deals with all UK Banks.
I was the sole designer at Rangewell crafting the SaaS platform used by the internal Sales team to access and track financial leads and deal progression.
I also redesigned / rebranded the consumer facing .com mobile-first responsive website.
I created flows and interfaces to allow multi-way access / interaction for clients, banks, agents and external partners, ie providing information, uploading/authorising documentation etc.
I also designed solutions for integrated call / email tracking, dashboards with client credit profiles and company information, timelines showing client and team activity with alerts and reminders to follow up leads - and on and on.
I collaborated closely with two developers (full-stack) and the product owner; being a small team we are able to iterate and build out designs at speed.
The platform is simple and intuitive enough for non-techie types as well as users who are familiar with the system and is AA compliant throughout.WWWWWWWWRangewell secure finance for businesses and negotiate deals with all UK Banks.
I was the sole designer at Rangewell crafting the SaaS platform used by the internal Sales team to access and track financial leads and deal progression.
I also redesigned / rebranded the consumer facing .com mobile-first responsive website.
I created flows and interfaces to allow multi-way access / interaction for clients, banks, agents and external partners, ie providing information, uploading/authorising documentation etc.
I also designed solutions for integrated call / email tracking, dashboards with client credit profiles and company information, timelines showing client and team activity with alerts and reminders to follow up leads - and on and on.
I collaborated closely with two developers (full-stack) and the product owner; being a small team we are able to iterate and build out designs at speed.
The platform is simple and intuitive enough for non-techie types as well as users who are familiar with the system and is AA compliant throughout.
Equal Experts - Santander / Barclays / EE Website - Senior Product Designer+ Consultant
Multi - Projects -
Santander / Barclays / Equal Experts website / Expert Pass app
Equal Experts is traditionally an international network of experienced software consultants. In recent years they have added UX and UI design to their offering. I worked on several projects -
• Santander
Designing innovative and disruptive mortgage products. This included everything from sketching and illustrating ideas / concepts and key journeys, through to quick turnaround UI designs for mobile / tablet /desktop for user research testing or workshops and finally detailed UI designs and implementation into an interactive prototype.
• Barclays Agency Lending
Designing and defining / refining styles and content hierarchy of complex data / dashboard UI screens with strict adherence to the brand guidelines and accessibility compliance to create a consistent, easy-to-build set of design templates
• ExpertPass - Equal Experts iOS App
A presentation involving analysis, review and exploration of the existing bare-bones app and visualising what it could become.
• Equal Experts website
On completing an analysis / review of the previous site then I undertook a complete redesign of the site -UX+UI -…Multi - Projects -
Santander / Barclays / Equal Experts website / Expert Pass app
Equal Experts is traditionally an international network of experienced software consultants. In recent years they have added UX and UI design to their offering. I worked on several projects -
• Santander
Designing innovative and disruptive mortgage products. This included everything from sketching and illustrating ideas / concepts and key journeys, through to quick turnaround UI designs for mobile / tablet /desktop for user research testing or workshops and finally detailed UI designs and implementation into an interactive prototype.
• Barclays Agency Lending
Designing and defining / refining styles and content hierarchy of complex data / dashboard UI screens with strict adherence to the brand guidelines and accessibility compliance to create a consistent, easy-to-build set of design templates
• ExpertPass - Equal Experts iOS App
A presentation involving analysis, review and exploration of the existing bare-bones app and visualising what it could become.
• Equal Experts website
On completing an analysis / review of the previous site then I undertook a complete redesign of the site -UX+UI - from the ground up through to working very closely with developers for launch.
A fully responsive / Mobile first / AA compliant website / CMS driven
A new responsive global navigation
Part of this project involved training EE’s in-house graphic designer on digital / UI design best practices and process - and leaving a legacy of design production templates to continue to make changes to the website
Creating photography concepts and running two photo-shoots with a freelance photographer for original website photo contentWWWWWWWWMulti - Projects -
Santander / Barclays / Equal Experts website / Expert Pass app
Equal Experts is traditionally an international network of experienced software consultants. In recent years they have added UX and UI design to their offering. I worked on several projects -
• Santander
Designing innovative and disruptive mortgage products. This included everything from sketching and illustrating ideas / concepts and key journeys, through to quick turnaround UI designs for mobile / tablet /desktop for user research testing or workshops and finally detailed UI designs and implementation into an interactive prototype.
• Barclays Agency Lending
Designing and defining / refining styles and content hierarchy of complex data / dashboard UI screens with strict adherence to the brand guidelines and accessibility compliance to create a consistent, easy-to-build set of design templates
• ExpertPass - Equal Experts iOS App
A presentation involving analysis, review and exploration of the existing bare-bones app and visualising what it could become.
• Equal Experts website
On completing an analysis / review of the previous site then I undertook a complete redesign of the site -UX+UI - fro…
Aviva - Senior UI / Visual Designer
Working within the design team at the Aviva Digital Garage in Hoxton Square utilising the Aviva Framework / Design System and managing key stakeholders for various projects -
• Aviva.com home page re-design
Fast turnaround design concepts, thinking and layouts for a proposed new home page
• Pension Forecast Tool Dashboard
An interactive online product for users to estimate possible future pension income, including data visualisation and some concept work for possible design directionWorking within the design team at the Aviva Digital Garage in Hoxton Square utilising the Aviva Framework / Design System and managing key stakeholders for various projects -
• Aviva.com home page re-design
Fast turnaround design concepts, thinking and layouts for a proposed new home page
• Pension Forecast Tool Dashboard
An interactive online product for users to estimate possible future pension income, including data visualisation and some concept work for possible design directionWWWWWWWWWorking within the design team at the Aviva Digital Garage in Hoxton Square utilising the Aviva Framework / Design System and managing key stakeholders for various projects -
• Aviva.com home page re-design
Fast turnaround design concepts, thinking and layouts for a proposed new home page
• Pension Forecast Tool Dashboard
An interactive online product for users to estimate possible future pension income, including data visualisation and some concept work for possible design direction
GfK - Lead UI Designer & Design System Lead
A global transformation program, I was initially recruited to set up GfK’s first Global Design System. Soon after starting I was also asked to take on a Lead role for GfK’s flagship ecosystem b2b product.
My role included overseeing the UI output from a small design team (2 in Nuremberg, 5 in London) initially over 2 streams. I was setting up the Design System alongside this. The first step however, was to establish some best-practice principle foundations; fundamentals such as:
• Setting up consistent grids / breakpoints
• Creating a much simplified typographic hierarchy
• Designing for mobile-first principles / small screen first
• Making sure designs were created ‘responsively understanding how screens ‘adapt’ across breakpoints
• Teaching an understanding of accessibility to the team, through to baking this in to all the design via fonts, colours, hit sizes for touch screen and so on
• Maintaining consistency of output as essential for delivery for development
• Helping set up efficient production process and methods from file naming conventions through to uploading final designs to Zeplin
By the time my project finished the design team were working daily with the Design System…A global transformation program, I was initially recruited to set up GfK’s first Global Design System. Soon after starting I was also asked to take on a Lead role for GfK’s flagship ecosystem b2b product.
My role included overseeing the UI output from a small design team (2 in Nuremberg, 5 in London) initially over 2 streams. I was setting up the Design System alongside this. The first step however, was to establish some best-practice principle foundations; fundamentals such as:
• Setting up consistent grids / breakpoints
• Creating a much simplified typographic hierarchy
• Designing for mobile-first principles / small screen first
• Making sure designs were created ‘responsively understanding how screens ‘adapt’ across breakpoints
• Teaching an understanding of accessibility to the team, through to baking this in to all the design via fonts, colours, hit sizes for touch screen and so on
• Maintaining consistency of output as essential for delivery for development
• Helping set up efficient production process and methods from file naming conventions through to uploading final designs to Zeplin
By the time my project finished the design team were working daily with the Design System Sketch library (based on Atomic principles) which included everything from navigation, buttons, links, sliders, forms and components, layout cards, through to Data Visualisation concepts and a much simplified accessible (AA compliant) colour palette.
This work was recognised as a great achievement by the senior management team and applauded as the foundation work for all of GfK products.WWWWWWWWA global transformation program, I was initially recruited to set up GfK’s first Global Design System. Soon after starting I was also asked to take on a Lead role for GfK’s flagship ecosystem b2b product.
My role included overseeing the UI output from a small design team (2 in Nuremberg, 5 in London) initially over 2 streams. I was setting up the Design System alongside this. The first step however, was to establish some best-practice principle foundations; fundamentals such as:
• Setting up consistent grids / breakpoints
• Creating a much simplified typographic hierarchy
• Designing for mobile-first principles / small screen first
• Making sure designs were created ‘responsively understanding how screens ‘adapt’ across breakpoints
• Teaching an understanding of accessibility to the team, through to baking this in to all the design via fonts, colours, hit sizes for touch screen and so on
• Maintaining consistency of output as essential for delivery for development
• Helping set up efficient production process and methods from file naming conventions through to uploading final designs to Zeplin
By the time my project finished the design team were working daily with the Design System Sk…
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