I have a proven track record of successfully managing multi-million advertising spend across channels, driving brand growth. While working at The Atlantic, I surpassed growth marketing goals year over year, resulting in more than triple the subscriber volume from the starting point. At The Whitney Museum of American Art, I strategized media plans, contracted buys, and led effective media production. Before going in-house, I worked in advertising agencies directly managing accounts and client relationships, managing both strategy and hands-on campaign management. Experience: Growth Marketing Manager • The Atlantic Jan 2022 - Nov 2023 New York, NY - Acted as lead and sole manager of all paid marketing for the subscription business, including content marketing, search advertising, and creative ad campaign management and maintenance across all platforms. + Managed and successfully scaled the strategy, account structure, optimization, and reporting of all BAU channels, including Meta and Google, in addition to owning new channel launches such as Linkedin, Rokt, and Reddit, reaching record advertising spend while maintaining CPA efficiency targets. + More than tripled overall paid lead volume, increasing the percentage of paid acquisitions from the inherited 9.7% up to paid marketing accounting for 33% of total company lead volume. + Drove quality leads, consistently yielding some of the highest trial conversion rates across all subscription sources. Senior Marketer • Whitney Museum of American Art Nov 2019 - Mar 2021 New York, NY - Managed global exhibition media plans to maximize revenue for both digital and traditional advertising initiatives. Led the advertising production process to ensure deadlines were met and that performance metrics exceeded standards. + Structured and optimized paid accounts, established a targeting methodology. + Negotiated CPM & bonus materials resulting in savings over 20k for an exhibition period. + Wrote brand copy and ideated creative strategy across platforms in alignment with varying audiences, project managing design into successful assets. Digital Marketing • Cappelli Miles Sep 2018 - Nov 2019 Portland, Oregon - Managed the department work including all organic and paid digital campaigns for a wide range of clients, overseeing all advertising strategy and optimization. + Owned all agency digital needs, working directly with account contacts to translate client goals into performance. + Cultivated data-driven strategies to ensure performance and client maintenance. Marketing Strategist • Iterate Marketing Sep 2016 - Aug 2018 Portland, OR - Managed a diverse portfolio of digital marketing clients in B2B and B2C sectors, strategizing and implementing media plans while acting as the direct account contact. + Drove all strategy, optimization, and reporting for each account’s SEM, display, and paid social needs. + Effectively closed the majority of the agency’s Landing Page sales.…I have a proven track record of successfully managing multi-million advertising spend across channels, driving brand growth. While working at The Atlantic, I surpassed growth marketing goals year over year, resulting in more than triple the subscriber volume from the starting point. At The Whitney Museum of American Art, I strategized media plans, contracted buys, and led effective media production. Before going in-house, I worked in advertising agencies directly managing accounts and client relationships, managing both strategy and hands-on campaign management. Experience: Growth Marketing Manager • The Atlantic Jan 2022 - Nov 2023 New York, NY - Acted as lead and sole manager of all paid marketing for the subscription business, including content marketing, search advertising, and creative ad campaign management and maintenance across all platforms. + Managed and successfully scaled the strategy, account structure, optimization, and reporting of all BAU channels, including Meta and Google, in addition to owning new channel launches such as Linkedin, Rokt, and Reddit, reaching record advertising spend while maintaining CPA efficiency targets. + More than tripled overall paid lead volume, increasing the percentage of paid acquisitions from the inherited 9.7% up to paid marketing accounting for 33% of total company lead volume. + Drove quality leads, consistently yielding some of the highest trial conversion rates across all subscription sources. Senior Marketer • Whitney Museum of American Art Nov 2019 - Mar 2021 New York, NY - Managed global exhibition media plans to maximize revenue for both digital and traditional advertising initiatives. Led the advertising production process to ensure deadlines were met and that performance metrics exceeded standards. + Structured and optimized paid accounts, established a targeting methodology. + Negotiated CPM & bonus materials resulting in savings over 20k for an exhibition period. + Wrote brand copy and ideated creative strategy across platforms in alignment with varying audiences, project managing design into successful assets. Digital Marketing • Cappelli Miles Sep 2018 - Nov 2019 Portland, Oregon - Managed the department work including all organic and paid digital campaigns for a wide range of clients, overseeing all advertising strategy and optimization. + Owned all agency digital needs, working directly with account contacts to translate client goals into performance. + Cultivated data-driven strategies to ensure performance and client maintenance. Marketing Strategist • Iterate Marketing Sep 2016 - Aug 2018 Portland, OR - Managed a diverse portfolio of digital marketing clients in B2B and B2C sectors, strategizing and implementing media plans while acting as the direct account contact. + Drove all strategy, optimization, and reporting for each account’s SEM, display, and paid social needs. + Effectively closed the majority of the agency’s Landing Page sales.WWWW…