Hi, I’m Crystal and I am a graphic designer with a passion for visual story telling.
Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief.
Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web.
Employment and project experience
Freelance Graphic Designer WaterBear Network
April 2024 - September 2024
• Designed Key Art movie posters for the platform, highlighting various documentaries
• Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace
• Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target
• Compiled presentations and reports for distribution to key investors and stakeholders
• Designed infographics to promote environmental awareness
• Produced movie screening toolkits for independent filmmakers to showcase their work to audiences
Senior Visual Content Specialist ExperienceGift
June 2021 - March 2024
• Responsible for all social channels
• Developed social media strategies aligning with business goals and target audiences
• Created content (posts, stories, videos) including copywriting, graphic design, and video editing
• Collaborated with teams on paid advertising and influencer marketing
• Tracked and reported key performance indicators (KPIs) to measure campaign success
• Designed branded merchandise (t-shirts, tote bags, posters)
• Created content for YouTube and Facebook campaigns with large budgets, achieving positive results
• Designed PR imagery and a branded press kit for print and publications
• Organized and executed product photoshoots
Skills
Language
Education
Qualifications
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