Hi, I'm Crystal and I am a graphic designer with a passion for visual story telling. Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief. Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web. --- **Employment and project experience** **Freelance Graphic Designer** WaterBear Network _April 2024 - September 2024_ • Designed Key Art movie posters for the platform, highlighting various documentaries • Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace • Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target • Compiled presentations and reports for distribution to key investors and stakeholders • Designed infographics to promote environmental awareness • Produced movie screening toolkits for independent filmmakers to showcase their work to audiences **Senior Visual Content Specialist** ExperienceGift _June 2021 - March 2024_ • Responsible for all social channels • Developed social media strategies aligning with business goals and target audiences • Created content (posts, stories, videos) including copywriting, graphic design, and video editing • Collaborated with teams on paid advertising and influencer marketing • Tracked and reported key performance indicators (KPIs) to measure campaign success • Designed branded merchandise (t-shirts, tote bags, posters) • Created content for YouTube and Facebook campaigns with large budgets, achieving positive results • Designed PR imagery and a branded press kit for print and publications • Organized and executed product photoshoots…Hi, I'm Crystal and I am a graphic designer with a passion for visual story telling. Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief. Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web. --- **Employment and project experience** **Freelance Graphic Designer** WaterBear Network _April 2024 - September 2024_ • Designed Key Art movie posters for the platform, highlighting various documentaries • Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace • Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target • Compiled presentations and reports for distribution to key investors and stakeholders • Designed infographics to promote environmental awareness • Produced movie screening toolkits for independent filmmakers to showcase their work to audiences **Senior Visual Content Specialist** ExperienceGift _June 2021 - March 2024_ • Responsible for all social channels • Developed social media strategies aligning with business goals and target audiences • Created content (posts, stories, videos) including copywriting, graphic design, and video editing • Collaborated with teams on paid advertising and influencer marketing • Tracked and reported key performance indicators (KPIs) to measure campaign success • Designed branded merchandise (t-shirts, tote bags, posters) • Created content for YouTube and Facebook campaigns with large budgets, achieving positive results • Designed PR imagery and a branded press kit for print and publications • Organized and executed product photoshootsWWWW…