Hi, I'm Crystal and I am a graphic designer with a passion for visual story telling. Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief. Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web. --- **Employment and project experience** **Freelance Graphic Designer** WaterBear Network _April 2024 - September 2024_ • Designed Key Art movie posters for the platform, highlighting various documentaries • Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace • Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target • Compiled presentations and reports for distribution to key investors and stakeholders • Designed infographics to promote environmental awareness • Produced movie screening toolkits for independent filmmakers to showcase their work to audiences **Senior Visual Content Specialist** ExperienceGift _June 2021 - March 2024_ • Responsible for all social channels • Developed social media strategies aligning with business goals and target audiences • Created content (posts, stories, videos) including copywriting, graphic design, and video editing • Collaborated with teams on paid advertising and influencer marketing • Tracked and reported key performance indicators (KPIs) to measure campaign success • Designed branded merchandise (t-shirts, tote bags, posters) • Created content for YouTube and Facebook campaigns with large budgets, achieving positive results • Designed PR imagery and a branded press kit for print and publications • Organized and executed product photoshoots

CrystaMatthews

PRO

Hi, I'm Crystal and I am a graphic designer with a passion for visual story telling. Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief. Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web. --- **Employment and project experience** **Freelance Graphic Designer** WaterBear Network _April 2024 - September 2024_ • Designed Key Art movie posters for the platform, highlighting various documentaries • Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace • Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target • Compiled presentations and reports for distribution to key investors and stakeholders • Designed infographics to promote environmental awareness • Produced movie screening toolkits for independent filmmakers to showcase their work to audiences **Senior Visual Content Specialist** ExperienceGift _June 2021 - March 2024_ • Responsible for all social channels • Developed social media strategies aligning with business goals and target audiences • Created content (posts, stories, videos) including copywriting, graphic design, and video editing • Collaborated with teams on paid advertising and influencer marketing • Tracked and reported key performance indicators (KPIs) to measure campaign success • Designed branded merchandise (t-shirts, tote bags, posters) • Created content for YouTube and Facebook campaigns with large budgets, achieving positive results • Designed PR imagery and a branded press kit for print and publications • Organized and executed product photoshoots

Available to hire

Hi, I’m Crystal and I am a graphic designer with a passion for visual story telling.

Most recently, I’ve ventured into the world of freelancing, ambitiously starting up my own studio. From creating eye-catching campaigns for brand or environmental awareness, and convincing graphics for conversion, I communicate the message through visuals in a way that fits the brief.

Prior to that, I was working at a travel tech scale-up which allowed me to use diverse design skills across advertising, packaging, print, merchandise, social media, PR and web.


Employment and project experience

Freelance Graphic Designer WaterBear Network
April 2024 - September 2024
• Designed Key Art movie posters for the platform, highlighting various documentaries
• Produced assets for social media, creating editorial carousels in collaboration with organizations such as Greenpeace
• Developed graphic assets, including reels, for a highly successful crowdfunding campaign that met its target
• Compiled presentations and reports for distribution to key investors and stakeholders
• Designed infographics to promote environmental awareness
• Produced movie screening toolkits for independent filmmakers to showcase their work to audiences

Senior Visual Content Specialist ExperienceGift
June 2021 - March 2024
• Responsible for all social channels
• Developed social media strategies aligning with business goals and target audiences
• Created content (posts, stories, videos) including copywriting, graphic design, and video editing
• Collaborated with teams on paid advertising and influencer marketing
• Tracked and reported key performance indicators (KPIs) to measure campaign success
• Designed branded merchandise (t-shirts, tote bags, posters)
• Created content for YouTube and Facebook campaigns with large budgets, achieving positive results
• Designed PR imagery and a branded press kit for print and publications
• Organized and executed product photoshoots

See more

Skills

Ad
Advert Design
An
Animation
Bo
Book Illustration
Br
Branding
Em
Email Design
See more

Language

English
Fluent
Dutch
Advanced

Education

First Class Honours Degree - Graphic Design at University West London
October 14, 2024 - October 14, 2024

Qualifications

Add your qualifications or awards here.
    uniE621 Glacea Hair Packaging Project
    Glacea, an Amsterdam-based cosmetic brand, specialises in innovative haircare. For their latest collection, they’re unveiling two new hair creams designed to protect against extreme weather. As cold-water plunges grow in popularity, Glacea introduces a vegan, organic cream that shields your hair whether you're diving into icy waters or soaking up the sun. The packaging palette draws from the vibrant orange of organic extracts, contrasted by cool blues, with flowing shapes inspired by cracked ice and sun-scorched earth—symbolising nature’s most intense elements. packaging branding beauty

Hire CrystaMatthews today

To get started post up your job and then invite CrystaMatthews to your job.