I am a Senior Designer, Art Director, and Consultant specializing in branding, motion graphics, and web design. With a passion for storytelling through visuals, I create impactful designs that align with strategic goals. I also taught branding as a professor, sharing my industry insights and mentoring the next generation of designers.
My career journey began with founding and leading a creative agency in Morocco, where I managed projects and developed business strategies. Over 15 years, I’ve honed my skills through international collaborations, working with clients across France, the Caribbean, and Canada.
I’ve successfully led branding and digital campaigns, developed marketing strategies, and contributed to high-profile projects, including rebranding for government organizations and cultural festivals. I’ve also collaborated with international organizations like UN Women, driving creative solutions with measurable impact.
Currently, I am transitioning into the XR space, exploring AR and AI-driven art. I’m focused on expanding my expertise, building immersive experiences, and sharing my learning journey through thought leadership in these emerging fields. I am actively volunteering with Breast Cancer Canada, helping raise awareness, promoting initiatives, and serving as a spokesperson at events.
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