I’m a freelancer who specializes in scaling startups and growth marketing from London, England. With a passion for driving sustainable growth, my expertise lies in growth marketing, project management, and strategic communication. My unique approach combines data-driven analytics with creative strategies to unlock overlooked opportunities, significantly enhancing key performance metrics for businesses across various sectors including ecommerce, SaaS, and crypto.
Employment and Project Experience
Founding Partner at We Scale Startups
August 2016 - Present
As a founding partner of a growth marketing agency, I’ve been instrumental in creating scalable growth machines for startups, generating over £15m in revenue for ecommerce stores, achieving millions of app downloads, and significantly reducing customer acquisition costs.
Professional Speaker
August 2019 - Present
Sharing insights globally on data-driven growth marketing, startup validation, and effective growth strategies, drawing from my experience as a mentor with Google and speaker at institutions such as Cambridge University.
Growth Mentor at Google For Startups Accelerator
November 2016 - Present
Providing one-to-one mentoring for early-stage startups, focusing on product design, marketing, business, and growth strategies to build sustainable companies.
Growth Mentor at Techstars
November 2021 - Present
Offering pro bono guidance and sharing deep industry knowledge to help startups navigate their growth challenges and scale effectively.
Head of Growth & Marketing at NAVA
March 2017 - February 2018
Led the growth strategy, achieving 30K downloads in 8 months and a 40%+ increase in MAU retention, showcasing my ability to drive product adoption and user engagement.
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