Crafting exceptional user experiences | Freelance UI Design specialist ...................................... After graduating in 2008, I’ve been lucky to juggle both agency gigs with multiple projects and in-house roles, honing in on a single product. Over the years, I’ve explored code, delved into UX, and embraced the creativity of digital marketing. However, my true calling has always been UI Design. The excitement of solving creative challenges, crafting seamless interactions, and weaving complex prototypes is what fuels my daily drive. My forte lies in dissecting brand guidelines and transforming them into tangible digital products, a skill I’ve fine-tuned over time through a robust process. This process, rooted in core principles, forms the bedrock of my problem-solving approach, blending empathy, creativity, surprise, and precision. As this process evolves, so does my creative prowess. My ambition keeps me driven to achieve my goals, and my meticulous nature ensures I’m always chasing perfection. --- **Employment and project experience** Head of UI Design Effect Digital Jan 2020 - Dec 2023 Lead UI Designer Un.titled Feb 2018 - Jan 2020 UI Designer Propeller Digital Jan 2014 - Jan 2018 Digital Designer Dunelm Mar 2010 - Jan 2014 UI & Brand Designer Freelance Nov 2009 - Present Junior Digital Designer Baseline Jun 2008 - Nov 2009…Crafting exceptional user experiences | Freelance UI Design specialist ...................................... After graduating in 2008, I’ve been lucky to juggle both agency gigs with multiple projects and in-house roles, honing in on a single product. Over the years, I’ve explored code, delved into UX, and embraced the creativity of digital marketing. However, my true calling has always been UI Design. The excitement of solving creative challenges, crafting seamless interactions, and weaving complex prototypes is what fuels my daily drive. My forte lies in dissecting brand guidelines and transforming them into tangible digital products, a skill I’ve fine-tuned over time through a robust process. This process, rooted in core principles, forms the bedrock of my problem-solving approach, blending empathy, creativity, surprise, and precision. As this process evolves, so does my creative prowess. My ambition keeps me driven to achieve my goals, and my meticulous nature ensures I’m always chasing perfection. --- **Employment and project experience** Head of UI Design Effect Digital Jan 2020 - Dec 2023 Lead UI Designer Un.titled Feb 2018 - Jan 2020 UI Designer Propeller Digital Jan 2014 - Jan 2018 Digital Designer Dunelm Mar 2010 - Jan 2014 UI & Brand Designer Freelance Nov 2009 - Present Junior Digital Designer Baseline Jun 2008 - Nov 2009WWW…
Crafting exceptional user experiences | Freelance UI Design specialist ...................................... After graduating in 2008, I’ve been lucky to juggle both agency gigs with multiple projects and in-house roles, honing in on a single product. Over the years, I’ve explored code, delved into UX, and embraced the creativity of digital marketing. However, my true calling has always been UI Design. The excitement of solving creative challenges, crafting seamless interactions, and weaving complex prototypes is what fuels my daily drive. My forte lies in dissecting brand guidelines and transforming them into tangible digital products, a skill I’ve fine-tuned over time through a robust process. This process, rooted in core principles, forms the bedrock of my problem-solving approach, blending empathy, creativity, surprise, and precision. As this process evolves, so does my creative prowess. My ambition keeps me driven to achieve my goals, and my meticulous nature ensures I’m always chasing perfection. --- **Employment and project experience** Head of UI Design Effect Digital Jan 2020 - Dec 2023 Lead UI Designer Un.titled Feb 2018 - Jan 2020 UI Designer Propeller Digital Jan 2014 - Jan 2018 Digital Designer Dunelm Mar 2010 - Jan 2014 UI & Brand Designer Freelance Nov 2009 - Present Junior Digital Designer Baseline Jun 2008 - Nov 2009…Crafting exceptional user experiences | Freelance UI Design specialist ...................................... After graduating in 2008, I’ve been lucky to juggle both agency gigs with multiple projects and in-house roles, honing in on a single product. Over the years, I’ve explored code, delved into UX, and embraced the creativity of digital marketing. However, my true calling has always been UI Design. The excitement of solving creative challenges, crafting seamless interactions, and weaving complex prototypes is what fuels my daily drive. My forte lies in dissecting brand guidelines and transforming them into tangible digital products, a skill I’ve fine-tuned over time through a robust process. This process, rooted in core principles, forms the bedrock of my problem-solving approach, blending empathy, creativity, surprise, and precision. As this process evolves, so does my creative prowess. My ambition keeps me driven to achieve my goals, and my meticulous nature ensures I’m always chasing perfection. --- **Employment and project experience** Head of UI Design Effect Digital Jan 2020 - Dec 2023 Lead UI Designer Un.titled Feb 2018 - Jan 2020 UI Designer Propeller Digital Jan 2014 - Jan 2018 Digital Designer Dunelm Mar 2010 - Jan 2014 UI & Brand Designer Freelance Nov 2009 - Present Junior Digital Designer Baseline Jun 2008 - Nov 2009WWWW…
Available to hire
Crafting exceptional user experiences | Freelance UI Design specialist
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After graduating in 2008, I’ve been lucky to juggle both agency gigs with multiple projects and in-house roles, honing in on a single product. Over the years, I’ve explored code, delved into UX, and embraced the creativity of digital marketing. However, my true calling has always been UI Design. The excitement of solving creative challenges, crafting seamless interactions, and weaving complex prototypes is what fuels my daily drive. My forte lies in dissecting brand guidelines and transforming them into tangible digital products, a skill I’ve fine-tuned over time through a robust process. This process, rooted in core principles, forms the bedrock of my problem-solving approach, blending empathy, creativity, surprise, and precision. As this process evolves, so does my creative prowess. My ambition keeps me driven to achieve my goals, and my meticulous nature ensures I’m always chasing perfection.
Employment and project experience
Head of UI Design Effect Digital
Jan 2020 - Dec 2023
Lead UI Designer
Un.titled Feb 2018 - Jan 2020
UI Designer
Propeller Digital Jan 2014 - Jan 2018
Digital Designer
Dunelm Mar 2010 - Jan 2014
UI & Brand Designer
Freelance Nov 2009 - Present
Junior Digital Designer
Baseline Jun 2008 - Nov 2009
Skills
Se
We
Br
Experience Level
Semplice
Expert
Web Design
Expert
Branding
Expert
Language
Education
2:1 BA Honours in Graphic Design at Derby University
September 1, 2004 - June 30, 2008Qualifications
Industry Experience
Software & Internet, Travel & Hospitality, Non-Profit Organization
CoCo Luxe Brand & UI Design
Coco Luxe specialises in exquisite, hand-poured plant-based candles, soaps and lotions. A newcomer to the industry, they sought a premium brand and a robust online presence to facilitate their entry into the market. The unique brand identity mark emerged off the back of "Bohemium", deftly blending the spirited charm of bohemian aesthetics with the refined allure of premium luxury. Drawing inspiration from its bohemian and premium fusion, the UI Design echoes a balance between creativity and refined functionality.
uidesign designer webdesigner digitaldesign branddesign branding graphicdesign…Coco Luxe specialises in exquisite, hand-poured plant-based candles, soaps and lotions. A newcomer to the industry, they sought a premium brand and a robust online presence to facilitate their entry into the market. The unique brand identity mark emerged off the back of "Bohemium", deftly blending the spirited charm of bohemian aesthetics with the refined allure of premium luxury. Drawing inspiration from its bohemian and premium fusion, the UI Design echoes a balance between creativity and refined functionality.
uidesign designer webdesigner digitaldesign branddesign branding graphicdesignWW…
War Child Crowdfunder UI Design
War Child is a specialist charity for children affected by conflict. They’ve been driven by a single goal – ensuring a safe future for every child living through war. In response to the urgent need for funds during the COVID-19 pandemic, I had the privilege of working on the UI design for War Child's Coronavirus Crowdfunder. This project posed a unique set of challenges, with a particularly tight turnaround and the imperative to seamlessly integrate the crowdfunding platform into the existing War Child brand. I meticulously explored their visual language, color palette, and typography for a smooth transition between the main site and the crowdfunding interface, resulting in a design that radiated unity and purpose. Understanding the significance of clarity in a time-sensitive campaign, the UI was crafted to provide users with an immediate understanding of where they were and what actions were required. Clear and concise navigation ensured that potential donors could effortlessly navigate through the crowdfunding process, minimising friction and maximising contributions.
uidesign designer webdesigner digitaldesign…War Child is a specialist charity for children affected by conflict. They’ve been driven by a single goal – ensuring a safe future for every child living through war. In response to the urgent need for funds during the COVID-19 pandemic, I had the privilege of working on the UI design for War Child's Coronavirus Crowdfunder. This project posed a unique set of challenges, with a particularly tight turnaround and the imperative to seamlessly integrate the crowdfunding platform into the existing War Child brand. I meticulously explored their visual language, color palette, and typography for a smooth transition between the main site and the crowdfunding interface, resulting in a design that radiated unity and purpose. Understanding the significance of clarity in a time-sensitive campaign, the UI was crafted to provide users with an immediate understanding of where they were and what actions were required. Clear and concise navigation ensured that potential donors could effortlessly navigate through the crowdfunding process, minimising friction and maximising contributions.
uidesign designer webdesigner digitaldesignWW…
John Smedley UI Design
For more than two centuries, John Smedley has meticulously crafted knitwear at the enduring mill nestled in rural Derbyshire. John Smedley and the opulent garments are integral to Britain's rich fashion heritage. Revamp and construct their Magento eCommerce platform, ensuring complete responsiveness and streamlining user journeys to enhance the overall shopping experience. The product catalogue underwent a redesign, incorporating features like 'quick buy' to facilitate convenient access to product details and purchasing options. The products take centre stage with a palette of soft greys, clean lines, and white backgrounds, allowing the inherent quality to shine through.
uidesign designer webdesigner digitaldesign…For more than two centuries, John Smedley has meticulously crafted knitwear at the enduring mill nestled in rural Derbyshire. John Smedley and the opulent garments are integral to Britain's rich fashion heritage. Revamp and construct their Magento eCommerce platform, ensuring complete responsiveness and streamlining user journeys to enhance the overall shopping experience. The product catalogue underwent a redesign, incorporating features like 'quick buy' to facilitate convenient access to product details and purchasing options. The products take centre stage with a palette of soft greys, clean lines, and white backgrounds, allowing the inherent quality to shine through.
uidesign designer webdesigner digitaldesignWW…
Film Hub Midlands UI Design
FHM is a driving force behind film culture in the Midlands. Having gone through a rebrand, Film Hub Midlands needed a user interface to champion its new brand. Blocks of colour, thick strokes and bold typography were the foundations to draw inspiration from. A minimalistic layout was established to cater for its varied image library. Combining this with their bold colour & typography contributed to a sturdy & impactful design.
uidesign designer webdesigner digitaldesign…FHM is a driving force behind film culture in the Midlands. Having gone through a rebrand, Film Hub Midlands needed a user interface to champion its new brand. Blocks of colour, thick strokes and bold typography were the foundations to draw inspiration from. A minimalistic layout was established to cater for its varied image library. Combining this with their bold colour & typography contributed to a sturdy & impactful design.
uidesign designer webdesigner digitaldesignWW…
Panache UI Design
An award winning lingerie company with 5 unique brands, they have something to suit every body shape up to a K cup. Panache needed a digital makeover, giving its online presence a stylish upgrade. In essence, a redesign was necessary to enhance site usability and elevate its brand and online presence.
uidesign designer webdesigner digitaldesign…An award winning lingerie company with 5 unique brands, they have something to suit every body shape up to a K cup. Panache needed a digital makeover, giving its online presence a stylish upgrade. In essence, a redesign was necessary to enhance site usability and elevate its brand and online presence.
uidesign designer webdesigner digitaldesignWW…
Lower Nill Farm Brand & UI Design
Lower Nill Farm offers visitors the opportunity to connect with nature from the comfort of luxury huts. Lower Nill sought to boost its online presence and identity, aiming for a brand refresh, guidelines, and an updated website.
uidesign designer webdesigner digitaldesign branddesign branding graphicdesign…Lower Nill Farm offers visitors the opportunity to connect with nature from the comfort of luxury huts. Lower Nill sought to boost its online presence and identity, aiming for a brand refresh, guidelines, and an updated website.
uidesign designer webdesigner digitaldesign branddesign branding graphicdesignWW…
Camden Art Centre UI Design
Camden Art Centre is a contemporary art gallery offering a programme of exhibitions, residencies and courses. Having worked with Pentagram to create their new visual identity, they needed a user interface to reflect their new direction.
uidesign designer webdesigner digitaldesign…Camden Art Centre is a contemporary art gallery offering a programme of exhibitions, residencies and courses. Having worked with Pentagram to create their new visual identity, they needed a user interface to reflect their new direction.
uidesign designer webdesigner digitaldesignWW…
Design Season UI Design
An event celebrating Leicester's design community through talks, workshops & exhibitions. With collaboration at the heart of their new visual identity, I teamed up with another agency to create a user interface to reflect the brand.
uidesign designer webdesigner digitaldesign…An event celebrating Leicester's design community through talks, workshops & exhibitions. With collaboration at the heart of their new visual identity, I teamed up with another agency to create a user interface to reflect the brand.
uidesign designer webdesigner digitaldesignWW…
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