With a career spanning over 17 years in the SEO industry, I’ve amassed extensive experience across various roles and sectors, including agency work, freelancing, and in-house leadership. Having just completed my role as Director of SEO at THG, I’ve a proven track record of driving organic growth for large-scale e-commerce platforms and managing SEO strategies for global brands.
Career Highlights:
SEO Director, The Hut Group (2020 - Present)
- Spearheaded SEO initiatives for THG’s beauty brands, enhancing organic visibility and conversion rates.
- Expanded and upskilled the SEO team, introduced a new content strategy, and improved key performance metrics such as dwell time and bounce rate.
- Played a pivotal role in site migrations and acquisitions, contributing to a 16.4% increase in organic visibility.
SEO Manager, Expedia Group (2012 - 2019)
- Led SEO efforts for multiple regions, significantly growing traffic and revenue.
- Established the Expedia UK/IE blog and influencer outreach campaigns, achieving a 22% growth in the first year.
- Managed SEO for the Orbitz portfolio post-acquisition, delivering consistent year-over-year growth.
Key Skills:
- Expertise in managing large-scale e-commerce platforms with over 2 million pages.
- Proficient with industry-standard tools like Google Analytics, Omniture, Deepcrawl, SEOClarity and various other industry tools.
- Strong background in budget management, team leadership, and cross-functional collaboration.
- Advanced capabilities in forecast modeling, data analysis, and SEO strategy implementation.
My many years of experience has enabled me to understand clear strategic vision, coupled this with the ability to be hands-on, gives me an approach to SEO, which has consistently delivered impactful results, making myself a valuable asset in the digital marketing landscape.
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