I am a senior public relations professional with a wide range of skills, and extensive experience in strategic and practical communications, marketing and engagement. This has included almost 30 years in the NHS, as well as a range of projects for local businesses. I have worked as an independent PR professional since 2017. I hold Masters degrees in Public Health and Strategic Communications and am an accredited CIPR practitioner. NHS achievements include: • Development of communications strategies • Advising Boards and Executive Teams on media handling • Advice on and drafting of key documents including NHS annual reports and consultation documents • Managing large scale Winter/Choose Well campaigns in Southern Derbyshire. Freelance experience: • Derbyshire Healthcare NHS Trust: communications support to Children’s Services • Derby Drug and Alcohol Recovery Service: development of the online Drinkwise Derby service • DHU Health Care: external PR support for the provider of NHS 111 and urgent care services • NHS England Improvement: Head of Communications for the national Future of NHS HR and OD Programme • NHS Supply Chain: media management and customer communications • Burton Hospitals NHS Foundation Trust: Interim Associate Director of Communications during merger with Derby Teaching Hospitals • NHS England: review of a national communications strategy, undertaking a gap analysis and making recommendations for future communications • Action for Pulmonary Fibrosis: writing and editing a quarterly newsletter (print and digital) and developing web content for this national health charity • NHS Sheffield: writing patient case studies and commissioning and directing the edit of staff training videos.

DebbieJackson

I am a senior public relations professional with a wide range of skills, and extensive experience in strategic and practical communications, marketing and engagement. This has included almost 30 years in the NHS, as well as a range of projects for local businesses. I have worked as an independent PR professional since 2017. I hold Masters degrees in Public Health and Strategic Communications and am an accredited CIPR practitioner. NHS achievements include: • Development of communications strategies • Advising Boards and Executive Teams on media handling • Advice on and drafting of key documents including NHS annual reports and consultation documents • Managing large scale Winter/Choose Well campaigns in Southern Derbyshire. Freelance experience: • Derbyshire Healthcare NHS Trust: communications support to Children’s Services • Derby Drug and Alcohol Recovery Service: development of the online Drinkwise Derby service • DHU Health Care: external PR support for the provider of NHS 111 and urgent care services • NHS England Improvement: Head of Communications for the national Future of NHS HR and OD Programme • NHS Supply Chain: media management and customer communications • Burton Hospitals NHS Foundation Trust: Interim Associate Director of Communications during merger with Derby Teaching Hospitals • NHS England: review of a national communications strategy, undertaking a gap analysis and making recommendations for future communications • Action for Pulmonary Fibrosis: writing and editing a quarterly newsletter (print and digital) and developing web content for this national health charity • NHS Sheffield: writing patient case studies and commissioning and directing the edit of staff training videos.

Available to hire

I am a senior public relations professional with a wide range of skills, and extensive experience in strategic and practical communications, marketing and engagement. This has included almost 30 years in the NHS, as well as a range of projects for local businesses. I have worked as an independent PR professional since 2017.

I hold Masters degrees in Public Health and Strategic Communications and am an accredited CIPR practitioner.

NHS achievements include:

• Development of communications strategies
• Advising Boards and Executive Teams on media handling
• Advice on and drafting of key documents including NHS annual reports and consultation documents
• Managing large scale Winter/Choose Well campaigns in Southern Derbyshire.

Freelance experience:

• Derbyshire Healthcare NHS Trust: communications support to Children’s Services
• Derby Drug and Alcohol Recovery Service: development of the online Drinkwise Derby service
• DHU Health Care: external PR support for the provider of NHS 111 and urgent care services
• NHS England Improvement: Head of Communications for the national Future of NHS HR and OD Programme
• NHS Supply Chain: media management and customer communications
• Burton Hospitals NHS Foundation Trust: Interim Associate Director of Communications during merger with Derby Teaching Hospitals
• NHS England: review of a national communications strategy, undertaking a gap analysis and making recommendations for future communications
• Action for Pulmonary Fibrosis: writing and editing a quarterly newsletter (print and digital) and developing web content for this national health charity
• NHS Sheffield: writing patient case studies and commissioning and directing the edit of staff training videos.

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Language

English
Fluent
French
Intermediate
Italian
Beginner

Education

BA Hons at University of York
October 10, 1983 - July 10, 1986

Qualifications

BA Hons English Literature
October 10, 1983 - July 10, 1986
Masters in Public Health
October 1, 2001 - August 1, 2002
Masters in Strategic Communications
October 1, 2009 - August 1, 2010
with Merit

Industry Experience

Professional Services, Healthcare, Media & Entertainment, Non-Profit Organization

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