Creative Director and Brand Builder. Helping companies become brands through thoughtful conversation and consumer understanding. With 14 years of experience as a designer, I have honed my craft in bringing ideas, products, and brands to life. My journey has been marked by a hands-on approach, integrating skills in 3D modeling, graphic design for branding, and packaging design to create compelling visual narratives that resonate with consumers. As a creative director, I pride myself on my ability to think differently and inspire others to do the same. My workshops and team meetings are dynamic spaces where innovative thinking flourishes, and unique perspectives are valued. I believe in solving consumer problems with creativity and strategy, ensuring that every design decision not only meets aesthetic standards but also addresses real-world needs. My diverse skill set and creative vision allow me to bring fresh perspectives to the table. I excel at transforming challenges into opportunities, guiding brands to think outside the box and achieve their fullest potential. My ideas are not just about design; they are about strategic solutions that drive brand success. Now, with over a decade of experience, I am eager to move beyond graphic design and leverage my expertise to elevate brands to the next level. I am passionate about creating impactful brand experiences that leave a lasting impression. Let's collaborate to turn visions into reality and take your brand to new heights.

DennisMinton

Creative Director and Brand Builder. Helping companies become brands through thoughtful conversation and consumer understanding. With 14 years of experience as a designer, I have honed my craft in bringing ideas, products, and brands to life. My journey has been marked by a hands-on approach, integrating skills in 3D modeling, graphic design for branding, and packaging design to create compelling visual narratives that resonate with consumers. As a creative director, I pride myself on my ability to think differently and inspire others to do the same. My workshops and team meetings are dynamic spaces where innovative thinking flourishes, and unique perspectives are valued. I believe in solving consumer problems with creativity and strategy, ensuring that every design decision not only meets aesthetic standards but also addresses real-world needs. My diverse skill set and creative vision allow me to bring fresh perspectives to the table. I excel at transforming challenges into opportunities, guiding brands to think outside the box and achieve their fullest potential. My ideas are not just about design; they are about strategic solutions that drive brand success. Now, with over a decade of experience, I am eager to move beyond graphic design and leverage my expertise to elevate brands to the next level. I am passionate about creating impactful brand experiences that leave a lasting impression. Let's collaborate to turn visions into reality and take your brand to new heights.

Available to hire

Creative Director and Brand Builder. Helping companies become brands through thoughtful conversation and consumer understanding.

With 14 years of experience as a designer, I have honed my craft in bringing ideas, products, and brands to life. My journey has been marked by a hands-on approach, integrating skills in 3D modeling, graphic design for branding, and packaging design to create compelling visual narratives that resonate with consumers.

As a creative director, I pride myself on my ability to think differently and inspire others to do the same. My workshops and team meetings are dynamic spaces where innovative thinking flourishes, and unique perspectives are valued. I believe in solving consumer problems with creativity and strategy, ensuring that every design decision not only meets aesthetic standards but also addresses real-world needs.

My diverse skill set and creative vision allow me to bring fresh perspectives to the table. I excel at transforming challenges into opportunities, guiding brands to think outside the box and achieve their fullest potential. My ideas are not just about design; they are about strategic solutions that drive brand success.

Now, with over a decade of experience, I am eager to move beyond graphic design and leverage my expertise to elevate brands to the next level. I am passionate about creating impactful brand experiences that leave a lasting impression. Let’s collaborate to turn visions into reality and take your brand to new heights.

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Skills

Br
Branding
Bu
Business Card
Lo
Logo
Pr
Product Design
Co
Copywriting
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Experience Level

Branding
Expert
Business Card
Expert
Logo
Expert
Product Design
Expert
Copywriting
Expert
Artwork
Expert
Lettering
Expert

Language

English
Fluent
French
Beginner

Education

Bachelor of Fine Arts at Massachusetts College of Art and Design
November 8, 2024 - November 8, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services
    uniE621 Olay Regenerist
    The REGENERIST collection from Olay is the brand's classic anti-aging line up with products across jars, droppers, and serums. The goal of the project was to harmonize the collection through a cohesive design language and modernize with the use of type, color, and updated packaging renders for the FOP. Navigation throughout the collection has always been confusing and difficult for consumers, so it was very important to reduce complexity and bring easy to understand visual category cues for product differentiation that can work in many languages.​​​​​​​ graphicdesigner branding illustrator designer logo
    uniE621 Craft Beer Project
    A speculative project designing labels for craft beer based on local hikes, trails, and points of interest in La Tzoumaz, Switzerland in the Alps. graphicdesigner logo illustrator designer branding
    uniE621 Branding: Bear Fruits hair care brand
    Procter and Gamble wanted to create a Korean-Beauty inspired brand that's purpose was to learn about new market segments, and bring excitement to the P&G beauty portfolio by infusing fun and creativity.  The brand creation started from 1 simple insight, hair care can be fun...even ridiculous with the idea of Friday Night Plans? Hair Mask and Chill. During this time, the beauty industry was making a big shift to self care, and products that promoted taking time for yourself or with others became hugely popular overnight.  The following project showcases the work that was done on creating the brand world of Bear Fruits. branding illustrator logo graphicdesigner designer
    uniE621 Olay Basics Skincare collection
    The Base Tier from Olay is the entry point for consumers into the world of the brand and is meant to be an approachable and affordable collection with an emphasis on simplicity of navigation and understanding of what a product does. This much needed refresh was borrowing from the visual and design cues of the Regenerist collection and adapting them for this range. The color pallete needed to be similar to what was existing today, but given a modernization through pastel tones and consideration when printed. Foils were removed, a more natural and textural finish was given to the box, and all panels were cleaned up and harmonized with the rest of the brand.
    uniE621 Home Partner
    Home Partner is a luxury chalet rental, renovation, and construction company in my cozy ski town of La Tzoumaz. Tucked away in the 4 Valleys of Verbier, Home Partners owns 50+ rental chalets, and offers their services to those looking to book a vacation as well as home owners looking to make a second income through renting their homes. They are a full service company providing services across renovations, interior design, cleaning, and even new build construction.   I met their Founder and Owner Thomas De Wit, and I approached him about rebranding his family company to help their visual identity more accurately represent the quality and standards in which Home Partner represents, and help them excel in their upcoming ideas for expansion and growth.  ​​​​​​​