I'm an experienced strategist who has served as CSO, Head of Strategy and Strategy Director for a range of creative and media agencies, as well as consultancies. I build teams, agencies and work that aren't limited by labels and can clearly focus on the problem at hand. From repositioning global brands like Reebok, to creating new brands like Mettle & Old Mutual Bank, and creative and media campaigns for TikTok, NatWest, Volvo, LG, Samsung and UNICEF - I use marketing strategy, psychology and…I'm an experienced strategist who has served as CSO, Head of Strategy and Strategy Director for a range of creative and media agencies, as well as consultancies. I build teams, agencies and work that aren't limited by labels and can clearly focus on the problem at hand. From repositioning global brands like Reebok, to creating new brands like Mettle & Old Mutual Bank, and creative and media campaigns for TikTok, NatWest, Volvo, LG, Samsung and UNICEF - I use marketing strategy, psychology and technology to enable creativity and solve a range of problems.WWWWI'm an experienced strategist who has served as CSO, Head of Strategy and Strategy Director for a range of creative and media agencies, as well as consultancies. I build teams, agencies and work that aren't limited by labels and can clearly focus on the problem at hand. From repositioning global brands like Reebok, to creating new brands like Mettle & Old Mutual Bank, and creative and media campaigns for TikTok, NatWest, Volvo, LG, Samsung and UNICEF - I use marketing strategy, psychology and technolog…