I am a multidisciplinary creative director and designer whose work has spanned art direction, branding, digital and print design, marketing campaigns, and production. I have 20 years of professional experience collaborating with clients and project partners whose values align with my own. These include technology and healthcare startups, humanistic VC firms, small local businesses, nonprofits, and government organizations. My approach focuses on creative concepting, visual storytelling, and the end-user experience. Prior to going solo, I worked for two design agencies in San Francisco including Better World Advertising, where I led the design team on over 100 public service campaigns for government clients including the CDC, FDA, and Office for Civil Rights. These days, I work from a little house in the big woods in Maine where my patient husband and I are regularly outmaneuvered by our young daughter and ornery terrier.…I am a multidisciplinary creative director and designer whose work has spanned art direction, branding, digital and print design, marketing campaigns, and production. I have 20 years of professional experience collaborating with clients and project partners whose values align with my own. These include technology and healthcare startups, humanistic VC firms, small local businesses, nonprofits, and government organizations. My approach focuses on creative concepting, visual storytelling, and the end-user experience. Prior to going solo, I worked for two design agencies in San Francisco including Better World Advertising, where I led the design team on over 100 public service campaigns for government clients including the CDC, FDA, and Office for Civil Rights. These days, I work from a little house in the big woods in Maine where my patient husband and I are regularly outmaneuvered by our young daughter and ornery terrier.WWW…
I am a multidisciplinary creative director and designer whose work has spanned art direction, branding, digital and print design, marketing campaigns, and production. I have 20 years of professional experience collaborating with clients and project partners whose values align with my own. These include technology and healthcare startups, humanistic VC firms, small local businesses, nonprofits, and government organizations. My approach focuses on creative concepting, visual storytelling, and the end-user experience. Prior to going solo, I worked for two design agencies in San Francisco including Better World Advertising, where I led the design team on over 100 public service campaigns for government clients including the CDC, FDA, and Office for Civil Rights. These days, I work from a little house in the big woods in Maine where my patient husband and I are regularly outmaneuvered by our young daughter and ornery terrier.…I am a multidisciplinary creative director and designer whose work has spanned art direction, branding, digital and print design, marketing campaigns, and production. I have 20 years of professional experience collaborating with clients and project partners whose values align with my own. These include technology and healthcare startups, humanistic VC firms, small local businesses, nonprofits, and government organizations. My approach focuses on creative concepting, visual storytelling, and the end-user experience. Prior to going solo, I worked for two design agencies in San Francisco including Better World Advertising, where I led the design team on over 100 public service campaigns for government clients including the CDC, FDA, and Office for Civil Rights. These days, I work from a little house in the big woods in Maine where my patient husband and I are regularly outmaneuvered by our young daughter and ornery terrier.WWWW…
Available to hire
I am a multidisciplinary creative director and designer whose work has spanned art direction, branding, digital and print design, marketing campaigns, and production. I have 20 years of professional experience collaborating with clients and project partners whose values align with my own. These include technology and healthcare startups, humanistic VC firms, small local businesses, nonprofits, and government organizations.
My approach focuses on creative concepting, visual storytelling, and the end-user experience. Prior to going solo, I worked for two design agencies in San Francisco including Better World Advertising, where I led the design team on over 100 public service campaigns for government clients including the CDC, FDA, and Office for Civil Rights. These days, I work from a little house in the big woods in Maine where my patient husband and I are regularly outmaneuvered by our young daughter and ornery terrier.
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Advert Design
Expert
Artwork
Expert
Squarespace
Expert
Brochure
Expert
Mailchimp
Expert
Logo
Expert
Icon
Expert
Adobe InDesign
Expert
Branding
Expert
Email Design
Expert
Email Marketing
Expert
Infographic
Expert
Social Media Design
Expert
Pitch Deck
Expert
Slack Workflow
Expert
Figma
Expert
Web Design
Intermediate
Microsoft Office
Intermediate
Editorial Illustration
Intermediate
Webflow
Intermediate
Language
English
Fluent
Education
Bachelor of Fine Arts, Communications Design at Syracuse University
May 4, 2003Qualifications
AIGA Design for Good Honoree
October 6, 2023Pantone Color In Design Awards
June 6, 2013Webby Awards
May 7, 2005Best Health Website
Industry Experience
Healthcare, Consumer Goods, Energy & Utilities, Government, Media & Entertainment, Non-Profit Organization, Software & Internet, Travel & Hospitality, Financial Services
Oath Care Website Redesign
Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. graphicdesigner branding webdesigner designer illustrator logo…Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. graphicdesigner branding webdesigner designer illustrator logoWW…
Oath Care App Website Design
Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. webdesigner designer graphicdesigner logo branding illustrator…Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. webdesigner designer graphicdesigner logo branding illustratorWW…
Oath Care App Store Screenshots
Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. logo branding webdesigner designer graphicdesigner…Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. logo branding webdesigner designer graphicdesignerWW…
ParentGPT Brand Identity Design
Logo design and app assets for a groundbreaking AI product connecting parents to instant, nonjudgmental advice within a highly curated parenting app, Oath Care logo graphicdesigner branding designer…Logo design and app assets for a groundbreaking AI product connecting parents to instant, nonjudgmental advice within a highly curated parenting app, Oath Care logo graphicdesigner branding designerWW…
Parenting Community App Emoji Set
Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. graphicdesigner illustrator branding designer…Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media. graphicdesigner illustrator branding designerWW…
Michael Phelps Foundation Brand Identity Design
I worked with global nonprofit, Michael Phelps Foundation to design a new logo that represents their renewed focus on water safety, pathways to growth and success, and introduces a new focus on mental health. I also developed coordinating logos for four of their subsidiary programs. I designed an in-depth Brand Visual Identity Guide Book to help the foundation keep their logo and materials consistent across all channels. In 2018, the organization marked their 10-year anniversary with a year-long celebration honoring their organization’s mission and success. I developed a splash-themed anniversary mark for them and redesigned their 250-page IM Program Guide. I also worked with them to design a new, poolside In Water Training Manual laying out their signature swim training techniques for instructors that features our original illustrations of pool exercises. logo graphicdesigner branding designer illustrator…I worked with global nonprofit, Michael Phelps Foundation to design a new logo that represents their renewed focus on water safety, pathways to growth and success, and introduces a new focus on mental health. I also developed coordinating logos for four of their subsidiary programs. I designed an in-depth Brand Visual Identity Guide Book to help the foundation keep their logo and materials consistent across all channels. In 2018, the organization marked their 10-year anniversary with a year-long celebration honoring their organization’s mission and success. I developed a splash-themed anniversary mark for them and redesigned their 250-page IM Program Guide. I also worked with them to design a new, poolside In Water Training Manual laying out their signature swim training techniques for instructors that features our original illustrations of pool exercises. logo graphicdesigner branding designer illustratorWW…
Phelps & Friends Fundraising Event Brand Identity, Website, and Deck
Phelps + Friends is nonprofit organization Michael Phelps Foundation’s (MPF) premiere fundraising initiative. For their inaugural event, “Tee It Up”, guests and sponsors gather in Arizona with Michael Phelps for a day of incredible golf, great conversation, food, drink, and fantastic music for a life-saving cause. Having developed the Foundation’s brand identity, I was tasked with designing the Phelps + Friends brand and secondary event identity in a manner that related to the organization’s visuals, but also tied in the event’s desert location and golf focus. I worked with the client to craft a color palette that built upon the green and midnight shades from the MPF’s brand identity with desert-inspired earth tones. I turned the water-inspired “swoosh” from the MPF icon into a sunset. I also hand-drew the primary typographic lockup to give the brand a personal, distinct look and utilized MPF’s primary typeface for secondary text. The final elements included the family of logo designs, an event website, sponsor pitch presentation deck, digital invitation, social media graphics, and branded swag and signage. I hand-drew the custom icons for the event agenda to coordinate with elements from the brand from the “swoosh” in the cocktail to the details on the guitar matching those of Eric Church, the musician playing at the event. logo graphicdesigner branding webdesigner designer illustrator…Phelps + Friends is nonprofit organization Michael Phelps Foundation’s (MPF) premiere fundraising initiative. For their inaugural event, “Tee It Up”, guests and sponsors gather in Arizona with Michael Phelps for a day of incredible golf, great conversation, food, drink, and fantastic music for a life-saving cause. Having developed the Foundation’s brand identity, I was tasked with designing the Phelps + Friends brand and secondary event identity in a manner that related to the organization’s visuals, but also tied in the event’s desert location and golf focus. I worked with the client to craft a color palette that built upon the green and midnight shades from the MPF’s brand identity with desert-inspired earth tones. I turned the water-inspired “swoosh” from the MPF icon into a sunset. I also hand-drew the primary typographic lockup to give the brand a personal, distinct look and utilized MPF’s primary typeface for secondary text. The final elements included the family of logo designs, an event website, sponsor pitch presentation deck, digital invitation, social media graphics, and branded swag and signage. I hand-drew the custom icons for the event agenda to coordinate with elements from the brand from the “swoosh” in the cocktail to the details on the guitar matching those of Eric Church, the musician playing at the event. logo graphicdesigner branding webdesigner designer illustratorWW…
Feel Strong Movement Brand Identity
Feel Strong Movement is a new initiative for women who want to see the focus of fitness change. Rather than traditional tactics that use shame and judgement to emphasize body size as a measurement of success, Feel Strong is shifting the narrative around exercise to making everyone feel empowered and strong. The movement connects people to an online community that includes empowering social media messaging, reels, and resources, including a directory of gyms and fitness programs that are committed to making their space comfortable for all people to join. I worked with founder and coach, Stacy Kim to bring her brand vision to life, designing the primary logo lockup with a fresh, approachable typography system and punchy color palette, as well as developing a family of secondary logos that extend the brand identity to various digital media and swag. logo graphicdesigner illustrator branding designer…Feel Strong Movement is a new initiative for women who want to see the focus of fitness change. Rather than traditional tactics that use shame and judgement to emphasize body size as a measurement of success, Feel Strong is shifting the narrative around exercise to making everyone feel empowered and strong. The movement connects people to an online community that includes empowering social media messaging, reels, and resources, including a directory of gyms and fitness programs that are committed to making their space comfortable for all people to join. I worked with founder and coach, Stacy Kim to bring her brand vision to life, designing the primary logo lockup with a fresh, approachable typography system and punchy color palette, as well as developing a family of secondary logos that extend the brand identity to various digital media and swag. logo graphicdesigner illustrator branding designerWW…
True Ventures Family Camp Website
True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner branding webdesigner designer illustrator…True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner branding webdesigner designer illustratorWW…
True Ventures Storytelling Deck
True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner designer branding…True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner designer brandingWW…
True Ventures Year In Review Infographic
True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner branding illustrator designer…True is a San Francisco-based venture capital firm with a focus on diversity, creativity, and humanity. I’ve worked with them to extend their visual identity to informational collateral including an annual year-in-review infographic featuring original icons and illustrations to celebrate the story of their year. I’ve also collaborated on presentations and publications that further communicate the story of their brand, and designed event graphics and websites for their annual meetings and retreats. graphicdesigner branding illustrator designerWW…
Miracle Mile Community Practice Brand Identity Design
Los Angeles-based nonprofit, Miracle Mile Community Practice approached us in need of an update for their brand identity system. The origination offers affordable counseling services on a sliding scale, and also serves as a training site, internationally recognized for their expertise in narrative therapy. The old logo was outdated and didn’t speak to the brand’s innovative, roadmap approach to one’s mental health journey. The website needed updating to reflect current news and services, recently renovated location in LA’s historic Miracle Mile neighborhood, and to implement a responsive design. logo graphicdesigner branding webdesigner designer…Los Angeles-based nonprofit, Miracle Mile Community Practice approached us in need of an update for their brand identity system. The origination offers affordable counseling services on a sliding scale, and also serves as a training site, internationally recognized for their expertise in narrative therapy. The old logo was outdated and didn’t speak to the brand’s innovative, roadmap approach to one’s mental health journey. The website needed updating to reflect current news and services, recently renovated location in LA’s historic Miracle Mile neighborhood, and to implement a responsive design. logo graphicdesigner branding webdesigner designerWW…
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