I am Esteban Ruiz from Argentina.
I am a passionate storyteller who craft a well-rounded content strategy for brands in different industries with a wealth of industry expertise in scriptwriting, audiovisual producing, storytelling and advertising.
I have a track record of working to strict deadlines and have worked on several complex fast turnarounds, gathering and leading a talented crew, the ones part of my on-set creative agency as well as members from the outside in Argentina, Chile, Bolivia and Uruguay.
As a founder of RETINA in 2002, I have produced and directed more than 1,500 audiovisual pieces, widening their specific scope of brand identity, representing their personality, values, and mission; more than 12 awarded locally and internationally.
I am a fervent and committed individual who works in a team effectively with a great sense of humour. As a hard-working and experienced media professional, I have the savoir-faire needed for sourcing and interviewing commissioners, tailored-scriptwriting and developing stories, handling sensitive information.
Academic experience
As a Media professional with strong organizational and strategic planning skills, I also developed through career as an Associate Lecturer in Audiovisual Communication since 2002 at National University of Cuyo.
I have taught the art storytelling, using a wide variety of different formats through narratives at its core, adapting content for academic and non-academic public, from universities to NGOs and companies in Mexico, Argentina, Uruguay among others.
Work Experience
Being in charge of all aspects of filming, I created content for international portfolios of New World Wineries and South America Wine Guides for clients such as Finca Las Moras, Renacer and Trapiche; grand design strategy Vinyards of Mendoza as a tourist brand of the region; rebranding concepts for the Mendoza Book Festival, etcetera.
Education
BA in Communications and Media Studies / National University of Cuyo (1998)
Media Training: Visual Journalism for TN, Clarín Group (Buenos Aires, 1998)
MA in Intercultural Communication and Education / Autonomous University of Barcelona (2002)
Graduate Diploma in Audiovisual Innovation / Technical University of Valencia (2022
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Summer was approaching and what better idea than to celebrate with “pool day”.
We had the honor of making two documentaries for the exclusive hotel chain Explora (Chile).
The piece tells “why” the company decided to build in “El Chaltén”, its first hotel in Argentina.
The most important production challenge was to make it in the middle of the pandemic, following trucks for more than 2500 km during 6 months of work execution.
The documentaries required interviews in Santiago de Chile and filming in Mendoza and Santa Cruz.
Trailer Documentary winner of the “PODA” contest, organized by Mendoza Film Commission, Government of Mendoza and Fondo Vitivinícola.
One of the legends of Argentine wine, winemaker Ángel Mendoza intends to leave a legacy for anyone who wants to become a winemaker. Already in the final stage of his professional life, he decides to write a book with his premises, teachings, his vision of the trade, his legacy.
“I believe in eternal life, but in the wine industry, eternal life is the next harvests that my children’s children will make”. Documentary premiered at the prestigious international competition MOST (Barcelona).
Translated with DeepL.com (free version)
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