I am a brand designer living in the East if England. The majority of my UK clients are London-based. I have a wealth of experience in naming, brand strategy, identity creation, copywriting, brand books, brand manuals and brand activation. I design and art direct all kinds of brand communications, including packaging, printed and digital campaigns, and advertising. I have worked on global brands as well as start-ups; consumer and business brands. Much of my recent work has been for disruptive start-ups and/or sustainability-driven organisations.…

FergusPartridge

I am a brand designer living in the East if England. The majority of my UK clients are London-based. I have a wealth of experience in naming, brand strategy, identity creation, copywriting, brand books, brand manuals and brand activation. I design and art direct all kinds of brand communications, including packaging, printed and digital campaigns, and advertising. I have worked on global brands as well as start-ups; consumer and business brands. Much of my recent work has been for disruptive start-ups and/or sustainability-driven organisations.…

Available to hire

I am a brand designer living in the East if England. The majority of my UK clients are London-based.

I have a wealth of experience in naming, brand strategy, identity creation, copywriting, brand books, brand manuals and brand activation. I design and art direct all kinds of brand communications, including packaging, printed and digital campaigns, and advertising.

I have worked on global brands as well as start-ups; consumer and business brands.

Much of my recent work has been for disruptive start-ups and/or sustainability-driven organisations.

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Skills

Ad
Advert Design
Br
Branding
Co
Copywriting
Lo
Logo
Pr
Presentation Design
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Experience Level

Advert Design
Expert
Branding
Expert
Copywriting
Expert
Logo
Expert
Presentation Design
Expert
Adobe InDesign
Expert
Illustration
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert

Language

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Energy & Utilities, Education, Financial Services, Gaming, Government, Healthcare, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality
    uniE621 Magazine for Vodafone
    As Creative Director of theFarm, I was briefed by Vodafone to conduct a design-audit and redesign proposal for all of their Czech monthly promotions. Reluctant to redesign a vast, and wasteful, monthly list of promotional print literature, I completely rethought the brief. Having worked extensively in Prague, I had observed Czech youth spending a lot on very expensive imported UK magazine content, and so proposed a new solution to the retail literature problem: create a Czech fashion and culture magazine which included all of Vodafone’s promotions, and offered Czech teens and twenties quality content in their own language, by writers and critics from their culture. Strategically designed content builds loyalty, and boosts revenue for clients. The numbers tell the story...…
    uniE621 Brand creation for a revolutionary energy brand
    I worked with former F1 engineer Paddy Lowe to develop a visual identity for his innovative zero-carbon green fuel technology. I designed all of the visual assets with which to brief his team to generate collateral and generate investment. Following a successful investment, I now art-direct branded communications, including video, digital, print and internal documents.…
    uniE621 Start-up identity design
    Freeformers was created as a digital training programme for deprived teenagers. They design fast-track coding courses and secure commercial placements for students in organisations such as Barclays, Google and John Lewis. I was briefed to create an identity system to include their master brand and various product & programme identities. The Freeformers team wanted the brand to bring to life the idea of transformation, and digital interaction. These were a set of posters and postcards used as part of the brand awareness campaign.…
    uniE621 Brand refresh for American Golf
    This project reviewed all of American Golf’s brand assets, in light of a newly defined brand positioning and commercial objective. I redrew the logo, creating cleaner shapes for each letter, and replacing the ‘star spangled’ ball icon with a more elegant, modern execution. The primary output of the project was a comprehensive interactive brand manual, enabling all internal stakeholders and suppliers to fully grasp the brand positioning, values & attributes, and then to execute all manner of branded communications. The marketing team at American Golf combine a major online presence with a roll-out of new, premium retail outlets all over the UK. So I developed an identity system which works seemlessly across both key environments…