Looptworks collaborated with REI to sell the Weekender Duffel at REIs nationwide. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails...SO RAD, right?!
With a new look and feel to Looptworks' weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia's tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.
To keep Looptworks' aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.
https://www.behance.net/gallery/94568445/Looptworks-X-REI-Colab…Looptworks collaborated with REI to sell the Weekender Duffel at REIs nationwide. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails...SO RAD, right?!
With a new look and feel to Looptworks' weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia's tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.
To keep Looptworks' aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.
https://www.behance.net/gallery/94568445/Looptworks-X-REI-ColabWWWWWWWW…