Twine
Twine

Innovative, performance-driven marketing executive with a passion for transforming businesses into market leaders through strategic brand building, digital innovation, new product development, and data-backed insights.…

Francis Yupangco

Innovative, performance-driven marketing executive with a passion for transforming businesses into market leaders through strategic brand building, digital innovation, new product development, and data-backed insights. With a career spanning industry-leading organizations across CPG, food & beverage, and consumer goods, I’ve led transformative marketing strategies that deliver breakthrough growth, brand reinvention, and go-to-market success at scale. Known for crafting omnichannel strategies that…

Available to hire

Innovative, performance-driven marketing executive with a passion for transforming businesses into market leaders through strategic brand building, digital innovation, new product development, and data-backed insights. With a career spanning industry-leading organizations across CPG, food & beverage, and consumer goods, I’ve led transformative marketing strategies that deliver breakthrough growth, brand reinvention, and go-to-market success at scale.

Known for crafting omnichannel strategies that convert, launching category-defining products, and translating consumer insights into high-impact campaigns, I build brands that resonate, perform, and endure. I bring energy, strategic vision, and executional excellence to every growth opportunity.

Career Highlights

Director of Marketing, Geloso Beverage Group

  • Catapulted Clubtails to the #3 FMB brand in the U.S., behind only Mike’s Hard and Smirnoff Ice.
  • Drove the Margarita flavor to #1 in the RTD category and expanded distribution to 90,000+ retail locations and e-commerce.
  • Spearheaded the launch of Clubtails Crushers, securing 15,000+ pre-launch placements and building early momentum.
  • Elevated brand exposure through national sponsorships with the NBA, NHL, and NCAA, driving consumer engagement and awareness.

Head of Marketing, Godshall’s Quality Meats

  • Propelled the brand from #5 to #3 in turkey bacon within 18 months, boosting branded retail and e-commerce presence by 300%.
  • Led a full-scale rebrand—including logo, website, packaging, and messaging—paired with digital campaigns that increased sales by 400%
  • Earned Instacart Best-in-Class recognition for increasing sales increasing online sales by over 200% in one year.
  • Supported $89M in facility expansion and acquisitions, fueling long-term growth and operational scale.

Director of Marketing, George’s Inc.

  • Directed marketing for a $2.5B poultry and prepared foods leader, surpassing KPIs and earning 2× Walmart Vendor of the Year awards.
  • Scaled Quick ‘N Eat to become the #1 cooked burger brand in the U.S., leveraging consumer marketing and retail expansion.
  • Successfully integrated a $300M acquisition and launched the George’s Farmers Market line, tapping into clean-label and better-for-you trends.

Global Marketing Director, Regal Springs Seafood

  • Positioned Regal Springs as a global leader in sustainable seafood, contributing to its $700M acquisition.
  • Delivered 2M+ monthly digital engagements and 400K+ unique website visitors through integrated campaigns combining SEO, paid media, influencer partnerships, and retargeting.

Brand Manager, Hagen Group

  • Led Fluval’s global expansion, earning Vendor of the Year at PetSmart (2013) and Vendor & Product of the Year at Petco (2014).
  • Scaled Amazon to the brand’s #3 revenue channel and built global frameworks for packaging, advertising, and merchandising to ensure consistency and drive growth across international markets.
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Skills

Br
Branding
Co
Copywriting
Da
Data Science
Em
Email Marketing
Fa
Facebook Ads
Go
Google Ads
See more

Language

English
Fluent
French
Intermediate

Education

Bachelor of Science at Simon Fraser University
September 6, 1999 - August 4, 2003
MBA at Royal Roads University
September 6, 2010 - August 6, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Life Sciences, Retail, Wholesale & Distribution, Media & Entertainment, Software & Internet, Travel & Hospitality
    uniE613 Global Marketing Strategy for a Major Sustainable Seafood Company
    As Director of Global Marketing, positioned Regal Springs as the global standard in sustainable fish farming—capturing an industry-leading 60% share of the U.S. fresh tilapia market and 15% of the frozen segment, while elevating the brand’s reputation for quality, transparency, and environmental leadership. Let me know if you’d like to include digital marketing or thoug
    uniE613 Global Marketing Strategy for a Major Sustainable Seafood Company
    As Director of Global Marketing, positioned Regal Springs as the global standard in sustainable fish farming—capturing an industry-leading 60% share of the U.S. fresh tilapia market and 15% of the frozen segment, while elevating the brand’s reputation for quality, transparency, and environmental leadership. https://www.twine.net/signin
    uniE613 Virtual Reality Corporate Video for Global Sustainable Seafood Company
    Served as Director of Global Marketing for one of the world’s largest sustainable seafood producers, where I pioneered the seafood industry’s first-ever virtual reality experience—immersively showcasing the brand’s commitment to transparency, environmental stewardship, community impact, and pristine production practices. https://youtu.be/CjCwDap3Q6Q?si=xkEw4rnO9yCl9Smb
    uniE613 Setting the Guinness Word Record for Longest Slice of Bacon
    Conceived and led a record-breaking campaign that set the Guinness World Record for the longest slice of bacon—measuring over 17 feet—garnering national media coverage, boosting brand visibility, and generating a surge in consumer engagement and earned media. https://youtu.be/1JvT9CyEqqk?si=lcGe31aSWmTFHj-J
    uniE613 Head of Marketing for America’s 7th Largest Beer Producer and 3rd largest RTD Brand
    Crafted integrated marketing strategies, sales execution playbooks, and high-impact advertising campaigns for Clubtails—driving its rise to the 1 selling RTD Margarita and solidifying its position as the 3 FMB brand in the U.S., behind only Mike’s Hard and Smirnoff Ice. Elevated national visibility and consumer engagement through strategic sponsorships with the NHL, NBA, and NCAA. https://www.twine.net/signin
    uniE613 Marketing Strategy for the World's largest Turkey Bacon producer
    Head of Marketing, Godshall’s Quality Meats Propelled the brand from 5 to 3 turkey bacon brand in the U.S. within 18 months, increasing branded retail presence by 300%. Led a full corporate rebrand, including new logo, website, packaging, and brand story, paired with digital campaigns that quadrupled sales. Earned Instacart Best-in-Class recognition for doubling online sales in one year. Supported $89M in plant expansion and acquisitions, enabling long-term growth and operational scale. https://www.twine.net/signin
    uniE613 Instacart Case Study - Doubling Sales in 1 Year
    Doubled online grocery sales by harnessing Instacart’s platform and executing precision-targeted advertising campaigns, resulting in a Best-in-Class case study and significant gains in digital market share. https://www.twine.net/signin
    uniE613 Forbes Magazine Article "Clubtails is Crushing It"
    Catapulted Clubtails to the 3 FMB brand in the U.S., behind only Mike’s Hard and Smirnoff Ice. Drove the Margarita flavor to 1 in the RTD category and expanded distribution to 90,000+ retail locations and e-commerce. Spearheaded the launch of Clubtails Crushers, securing 15,000+ pre-launch placements and building early momentum. Elevated brand exposure through national sponsorships with the NBA, NHL, and NCAA, driving consumer engagement and awareness. https://www.twine.net/signin
    uniE613 My role as a Marketing Director for a $2.5 Billion Food Company
    Directed marketing for a $2.5B food company, surpassing KPIs and earning 2× Walmart Vendor of the Year awards. Scaled Quick ‘N Eat to become the 1 cooked burger brand in the U.S., leveraging consumer marketing and retail expansion. Successfully integrated a $300M acquisition and launched the George’s Farmers Market line, tapping into clean-label and better-for-you trends https://youtu.be/SeA82tj2Hnk?si=IF_rpWz3P6MPhYtr