Results-driven Digital Strategist with 9 years of experience in marketing, specialising in influencer marketing, luxury goods, fashion, and beauty industries. Proven creative lead adept at building strategic brand collaborations, driving brand recognition, and ensuring operational efficiency. Recognised for strong leadership, excellent interpersonal skills, and consistently delivering high-quality campaigns with CPMs averaging at $60. Expert in translating complex ideas into actionable strategies, with a relentless curiosity and a positive, can-do attitude. Background in project management and keen market positioning, poised to elevate brands to new heights. The proudest career achievement is the overall impact of the PetSmart Aquatics campaign. My team successfully communicated lifestyle benefits, established brand trust, and drove sales in a challenging market.…Results-driven Digital Strategist with 9 years of experience in marketing, specialising in influencer marketing, luxury goods, fashion, and beauty industries. Proven creative lead adept at building strategic brand collaborations, driving brand recognition, and ensuring operational efficiency. Recognised for strong leadership, excellent interpersonal skills, and consistently delivering high-quality campaigns with CPMs averaging at $60. Expert in translating complex ideas into actionable strategies, with a relentless curiosity and a positive, can-do attitude. Background in project management and keen market positioning, poised to elevate brands to new heights. The proudest career achievement is the overall impact of the PetSmart Aquatics campaign. My team successfully communicated lifestyle benefits, established brand trust, and drove sales in a challenging market.WWW…
Results-driven Digital Strategist with 9 years of experience in marketing, specialising in influencer marketing, luxury goods, fashion, and beauty industries. Proven creative lead adept at building strategic brand collaborations, driving brand recognition, and ensuring operational efficiency. Recognised for strong leadership, excellent interpersonal skills, and consistently delivering high-quality campaigns with CPMs averaging at $60. Expert in translating complex ideas into actionable strategies, with a relentless curiosity and a positive, can-do attitude. Background in project management and keen market positioning, poised to elevate brands to new heights. The proudest career achievement is the overall impact of the PetSmart Aquatics campaign. My team successfully communicated lifestyle benefits, established brand trust, and drove sales in a challenging market.…Results-driven Digital Strategist with 9 years of experience in marketing, specialising in influencer marketing, luxury goods, fashion, and beauty industries. Proven creative lead adept at building strategic brand collaborations, driving brand recognition, and ensuring operational efficiency. Recognised for strong leadership, excellent interpersonal skills, and consistently delivering high-quality campaigns with CPMs averaging at $60. Expert in translating complex ideas into actionable strategies, with a relentless curiosity and a positive, can-do attitude. Background in project management and keen market positioning, poised to elevate brands to new heights. The proudest career achievement is the overall impact of the PetSmart Aquatics campaign. My team successfully communicated lifestyle benefits, established brand trust, and drove sales in a challenging market.WWWW…
Available to hire
Results-driven Digital Strategist with 9 years of experience in marketing, specialising in influencer marketing, luxury goods, fashion, and beauty industries. Proven creative lead adept at building strategic brand collaborations, driving brand recognition, and ensuring operational efficiency. Recognised for strong leadership, excellent interpersonal skills, and consistently delivering high-quality campaigns with CPMs averaging at $60. Expert in translating complex ideas into actionable strategies, with a relentless curiosity and a positive, can-do attitude. Background in project management and keen market positioning, poised to elevate brands to new heights.
The proudest career achievement is the overall impact of the PetSmart Aquatics campaign. My team successfully communicated lifestyle benefits, established brand trust, and drove sales in a challenging market.
Skills
Fr
AI
AI
AI
Experience Level
Freelance Gig
Expert
AI Collection (Audio)
Expert
AI Collection (Video)
Intermediate
AI Data Labelling
Beginner
Language
English
Fluent
Igbo
Intermediate
Hausa
Beginner
Education
BA (Hons) Business management with intercultural studies at Heriot-watt university
June 20, 2019MSc International business management with project management at Heriot-watt University
June 20, 2020Qualifications
PRINCE2 Agile® Project Management Certifications
January 15, 2023Industry Experience
Consumer Goods, Education, Gaming, Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Travel & Hospitality
President’s Choice- Holiday Insider's Report campaign
President's Choice (PC®) unveils its Holiday Insider's Report campaign, emphasizing three main themes: Appetizers, Desserts, and Home & Entertainment. The focus is on over 60 ready-to-cook appetizers, aiming to help hosts impress guests during the holiday season. The brand emphasizes traditions and inclusivity, with products inspired by colleagues' family recipes. Eight spotlight products, including Crispy Shrimp Hors D’oeuvre Trio and Madagascar Vanilla Marshmallow, take center stage. The campaign type is Education, aiming for mass reach, engagement, and exceeding previous benchmarks, with goals tied to product visibility and holiday hosting success. branding socialmediamarketing tiktokmarketing instagrammarketing…President's Choice (PC®) unveils its Holiday Insider's Report campaign, emphasizing three main themes: Appetizers, Desserts, and Home & Entertainment. The focus is on over 60 ready-to-cook appetizers, aiming to help hosts impress guests during the holiday season. The brand emphasizes traditions and inclusivity, with products inspired by colleagues' family recipes. Eight spotlight products, including Crispy Shrimp Hors D’oeuvre Trio and Madagascar Vanilla Marshmallow, take center stage. The campaign type is Education, aiming for mass reach, engagement, and exceeding previous benchmarks, with goals tied to product visibility and holiday hosting success. branding socialmediamarketing tiktokmarketing instagrammarketingWW…
Conagra -Marie Callender's Dinner
Marie Callender’s, known for its comforting, premium, and convenient meals, introduces Duos, featuring two main dishes in one meal. The campaign leverages TikTok's Dynamic Duos trend, pairing creators to try Duos products. In-feed videos showcase reactions, unique touches, and interviews, aligning the brand with diverse TikTok communities. The content aims to drive awareness, mental availability, and trial of Marie Callender’s Duos. Creators highlight the convenience and indulgence of enjoying multiple flavors in one satisfying meal, emphasizing the brand's positive, genuine, and informative tone. The organic content was then repurposed in paid ads on TikTok to reach a broader audience. socialmediamarketing tiktokmarketing branding…Marie Callender’s, known for its comforting, premium, and convenient meals, introduces Duos, featuring two main dishes in one meal. The campaign leverages TikTok's Dynamic Duos trend, pairing creators to try Duos products. In-feed videos showcase reactions, unique touches, and interviews, aligning the brand with diverse TikTok communities. The content aims to drive awareness, mental availability, and trial of Marie Callender’s Duos. Creators highlight the convenience and indulgence of enjoying multiple flavors in one satisfying meal, emphasizing the brand's positive, genuine, and informative tone. The organic content was then repurposed in paid ads on TikTok to reach a broader audience. socialmediamarketing tiktokmarketing brandingWW…
Conagra-Marie Callender's Dessert
Marie Callender’s, renowned for craveably delicious desserts, particularly pies, presents a holiday activation campaign, "Not Homemade, But Made in My Home." Embracing TikTok's trend of sharing Thanksgiving baking fails, the brand aligns with humorous moments and positions its pies as an easy, fail-proof solution for the holidays. In-feed videos by creators showcase funny baking mishaps, emphasizing Marie Callender's pies as a convenient and delicious alternative. The content aims to drive awareness, mental availability, and trial of Marie Callender’s pies during the festive season, utilizing a positive and genuine brand tone. The organic content was then repurposed in paid ads on TikTok for broader reach. socialmediamarketing foodadvertising branding…Marie Callender’s, renowned for craveably delicious desserts, particularly pies, presents a holiday activation campaign, "Not Homemade, But Made in My Home." Embracing TikTok's trend of sharing Thanksgiving baking fails, the brand aligns with humorous moments and positions its pies as an easy, fail-proof solution for the holidays. In-feed videos by creators showcase funny baking mishaps, emphasizing Marie Callender's pies as a convenient and delicious alternative. The content aims to drive awareness, mental availability, and trial of Marie Callender’s pies during the festive season, utilizing a positive and genuine brand tone. The organic content was then repurposed in paid ads on TikTok for broader reach. socialmediamarketing foodadvertising brandingWW…
KEURIG-#madewithakeurig -Hashtag challenge
The purpose of this campaign was to inform people about Café Creations which has over 70 beverage recipes with step-by-step instructions, including core, seasonal, and exploratory items. All recipes were quick to make in hot or cold formats. Exclusive recipes available through the app or by connecting a smart Keurig brewer.
Hashtag Challenge has a cash prize of $10,000 photo graphicdesigner illustrator socialmediamarketing communitymarketing…The purpose of this campaign was to inform people about Café Creations which has over 70 beverage recipes with step-by-step instructions, including core, seasonal, and exploratory items. All recipes were quick to make in hot or cold formats. Exclusive recipes available through the app or by connecting a smart Keurig brewer.
Hashtag Challenge has a cash prize of $10,000 photo graphicdesigner illustrator socialmediamarketing communitymarketingWW…
Blizzard entertainment overwatch 2-#OverwatchME
Blizzard launched their latest game, "Overwatch 2," on October 4th. To commemorate the occasion, they created the OverwatchMeChallenge on TikTok, available in the US from October 4th to 6th, 2022. The challenge aimed to familiarize TikTok users with the game and encourage them to showcase their heroic abilities while celebrating the team-focused approach of the game. branding socialmediamarketing tiktokmarketing…Blizzard launched their latest game, "Overwatch 2," on October 4th. To commemorate the occasion, they created the OverwatchMeChallenge on TikTok, available in the US from October 4th to 6th, 2022. The challenge aimed to familiarize TikTok users with the game and encourage them to showcase their heroic abilities while celebrating the team-focused approach of the game. branding socialmediamarketing tiktokmarketingWW…
Mars Snickers - Halloween
Snickers aims to drive fame and awareness as the go-to Halloween satisfaction, urging creators to highlight make-up/costume transitions from scary to beautiful or a make-up fail to the ultimate look. Creators should feature Snickers as the solution, with preference given to showcasing Snickers consumption during the transition. The "To" look should capture trendy costume themes, avoiding offensive or prejudiced themes in the "From" stage. Creativity is encouraged, with a focus on creators' unique styles and emphasizing Snickers as the remedy for Halloween mishaps. Halloweencampaign socialmediamarketing branding…Snickers aims to drive fame and awareness as the go-to Halloween satisfaction, urging creators to highlight make-up/costume transitions from scary to beautiful or a make-up fail to the ultimate look. Creators should feature Snickers as the solution, with preference given to showcasing Snickers consumption during the transition. The "To" look should capture trendy costume themes, avoiding offensive or prejudiced themes in the "From" stage. Creativity is encouraged, with a focus on creators' unique styles and emphasizing Snickers as the remedy for Halloween mishaps. Halloweencampaign socialmediamarketing brandingWW…
Mars Snickers-NFL Rookie Mistakes
The SNICKERS "Rookie Mistake" campaign, part of the larger NFL Rookie Mistake initiative, targets football fans, both casual and avid, with a real, down-to-earth, and humorous tone. The goal is to drive awareness and encourage participation in the sweepstakes on snickers.com/rookiemistake. Creators showcased their own Rookie Mistake, rooted in football or tailgating, emphasising SNICKERS as the satisfying solution. The campaign aimed to engage the masses and prompt viewers to submit their Rookie Mistakes for a chance to win a Super Bowl trip. socialmediamarketing branding tiktokmarketing…The SNICKERS "Rookie Mistake" campaign, part of the larger NFL Rookie Mistake initiative, targets football fans, both casual and avid, with a real, down-to-earth, and humorous tone. The goal is to drive awareness and encourage participation in the sweepstakes on snickers.com/rookiemistake. Creators showcased their own Rookie Mistake, rooted in football or tailgating, emphasising SNICKERS as the satisfying solution. The campaign aimed to engage the masses and prompt viewers to submit their Rookie Mistakes for a chance to win a Super Bowl trip. socialmediamarketing branding tiktokmarketingWW…
PC Express-Loblaws PC Express Awareness
This year, PC® emphasizes holiday themes of Appetizers, Desserts, and Home & Entertainment, with a focus on over 60 ready-to-cook appetizers to impress guests. The PC® Insiders Report highlights products inspired by colleagues' family recipes for inclusive, traditional celebrations. Eight spotlight products, such as Crispy Shrimp Hors D’oeuvre Trio and Madagascar Vanilla Marshmallow, are showcased. The campaign aims for Education, aiming to excite and educate Canadians about 100+ new products, recipes, and ideas for successful holiday hosting, with goals centered on reach, engagement, and surpassing previous benchmarks. branding globalmarketing socialmediamarketing…This year, PC® emphasizes holiday themes of Appetizers, Desserts, and Home & Entertainment, with a focus on over 60 ready-to-cook appetizers to impress guests. The PC® Insiders Report highlights products inspired by colleagues' family recipes for inclusive, traditional celebrations. Eight spotlight products, such as Crispy Shrimp Hors D’oeuvre Trio and Madagascar Vanilla Marshmallow, are showcased. The campaign aims for Education, aiming to excite and educate Canadians about 100+ new products, recipes, and ideas for successful holiday hosting, with goals centered on reach, engagement, and surpassing previous benchmarks. branding globalmarketing socialmediamarketingWW…
PetSmart-Small Tanks
PetSmart's Aquatics campaign targets the $486 million Live Fish market, emphasizing innovative solutions for new aquatics parents. With a 12.8% growth in the Specialty Market, PetSmart positions itself as a primary destination. The challenge lies in educating and enticing customers amid perceived high costs. The campaign aims to instigate small tank purchases by emphasizing the calming benefits of fish ownership and positioning PetSmart as a go-to partner. Key objectives include communicating lifestyle benefits, establishing brand trust, and reinforcing the "Anything for Pets" positioning. KPIs focus on driving sales and positive customer metrics, differentiating from generic retailers. tiktokmarketing social mediamarketing branding…PetSmart's Aquatics campaign targets the $486 million Live Fish market, emphasizing innovative solutions for new aquatics parents. With a 12.8% growth in the Specialty Market, PetSmart positions itself as a primary destination. The challenge lies in educating and enticing customers amid perceived high costs. The campaign aims to instigate small tank purchases by emphasizing the calming benefits of fish ownership and positioning PetSmart as a go-to partner. Key objectives include communicating lifestyle benefits, establishing brand trust, and reinforcing the "Anything for Pets" positioning. KPIs focus on driving sales and positive customer metrics, differentiating from generic retailers. tiktokmarketing social mediamarketing brandingWW…
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