As a seasoned creative with over a decade of industry success, my experience in diverse environments has shaped my approach to creative design. I enjoy leading teams, directing creative and design, and owning brand, be it strategy or guidelines. In my ‘free-time’, I co-own luxury lifestyle brand, The Atlantic Dispatch which works with online influencers and brands.
My journey began studying Product Design, where I first became a Junior Content Creator for a digital marketing company. In my final year of university, I gained an industry-leading internship at Cheseapeake Branded Packaging, where I was introduced to the Six Sigma program and gained my Green Belt. After gaining valuable project management experience, I was approached to join a competitor in the packaging world, before moving to Rangers as Creative Artworker, eventually becoming their Senior Designer and Studio Manager. At Rangers, I built and formed an in-house design team, working on major projects such as the recent award-winning brand development and growing the MyGers membership model from inception to the multi-million-pound identity it is today.
From there, I joined fin-tech startup Loytech, where I was solely responsible for digital design, specifically developing the brand identity for The Mór Card and Journal Magazine and growing their online presence. Currently, I am leading creative for Global Corporate Affairs and Communications at PwC, where I focus on communications and digital content. I have a proven track record in planning comprehensive campaigns, social media channel strategies, and digital executions by implementing creative social-first strategies.
Throughout my career, I have managed designers, artists, videographers, and writers to accomplish challenging objectives. I am a self-starter with an established freelance network boasting an impressive client base which includes UEFA, BT Sport, Toniiq, and 5 Stars. Innovative and honest with a passion for developing creative teams to execute seamless award-winning projects, I am an excellent communicator, problem solver, and detail-oriented manager proficient in creative operations and client needs.
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