I’m an artist, data-driven senior graphic designer who has experience in B2B and B2C demand gen marketing. My extensive career spans many industries and I've worked in advertising agencies and global marketing departments. I'm able to think conceptually then bring ideas to life with strong design solutions that have helped businesses develop authentic customer relationships. studio G - Freelance Graphic Designer • Think and design at a strategic level multi-dimensionally – digital, web, print - delivering excellent execution, meeting customer guidelines and budgets flawlessly.. • Create and strengthen brand visions throughout multiple touchpoints. Video, web, animation, ebooks/brochures, infographics, social media, tradeshow, packaging, UX/UI, logos and sales presentations. Generation Next Franchise Brands - Senior Art Director • Established a corporate identity and brand. Successfully directed and executed projects - websites, digital/print assets and custom franchisee visuals. • Recreated the visuals of the frozen yogurt vending kiosk which helped in signing a well known national/international golf pro as a franchisee. • Designed the user interface of the kiosk and art directed photography. • Created trade show graphics and marketing materials that attracted hundreds of attendees and increased new business opportunities. Masar Johnston Advertising & Design - Art Director • Launching Althea’s bio-conjugate manufacturing and HPAPI fill and finish services, I created the visual representation of an Antibody Drug Conjugate (ADC) product, marketing collateral, event, website, digital, mural and door graphics. • Managed/executed projects ranging from a custom pinball machine, custom packaging, catalogs, hand drawn illustrations, logos, product launches, tradeshow graphics and websites. Saint-Gobain Solar Gard LLC - Lead Graphic Designer • Created a company brand identity and voice. Designed brand guidelines; trained and managed branding on a global scale throughout multiple platforms. This ensured consistent, high-quality marketing materials and messaging. • Strategically developed marketing materials with a global approach, being sensitive to country-specific considerations. • Worked hand in hand with senior management, sales, service, technical, product teams and customers to build value and drive retention for services and products. • Daily management of projects from concept to completion while directing production artists and external vendors. • Created digital animations and video for sales presentations, marketing initiatives and tradeshow events. • Remixed video content with country specific accents/dialect. • Redesigned packaging and labels ensuring quality assurance for compliance, visibility and storage. • Art directed photo and video shoots, provided creative direction and designed all branded materials.

I’m an artist, data-driven senior graphic designer who has experience in B2B and B2C demand gen marketing. My extensive career spans many industries and I've worked in advertising agencies and global marketing departments. I'm able to think conceptually then bring ideas to life with strong design solutions that have helped businesses develop authentic customer relationships. studio G - Freelance Graphic Designer • Think and design at a strategic level multi-dimensionally – digital, web, print - delivering excellent execution, meeting customer guidelines and budgets flawlessly.. • Create and strengthen brand visions throughout multiple touchpoints. Video, web, animation, ebooks/brochures, infographics, social media, tradeshow, packaging, UX/UI, logos and sales presentations. Generation Next Franchise Brands - Senior Art Director • Established a corporate identity and brand. Successfully directed and executed projects - websites, digital/print assets and custom franchisee visuals. • Recreated the visuals of the frozen yogurt vending kiosk which helped in signing a well known national/international golf pro as a franchisee. • Designed the user interface of the kiosk and art directed photography. • Created trade show graphics and marketing materials that attracted hundreds of attendees and increased new business opportunities. Masar Johnston Advertising & Design - Art Director • Launching Althea’s bio-conjugate manufacturing and HPAPI fill and finish services, I created the visual representation of an Antibody Drug Conjugate (ADC) product, marketing collateral, event, website, digital, mural and door graphics. • Managed/executed projects ranging from a custom pinball machine, custom packaging, catalogs, hand drawn illustrations, logos, product launches, tradeshow graphics and websites. Saint-Gobain Solar Gard LLC - Lead Graphic Designer • Created a company brand identity and voice. Designed brand guidelines; trained and managed branding on a global scale throughout multiple platforms. This ensured consistent, high-quality marketing materials and messaging. • Strategically developed marketing materials with a global approach, being sensitive to country-specific considerations. • Worked hand in hand with senior management, sales, service, technical, product teams and customers to build value and drive retention for services and products. • Daily management of projects from concept to completion while directing production artists and external vendors. • Created digital animations and video for sales presentations, marketing initiatives and tradeshow events. • Remixed video content with country specific accents/dialect. • Redesigned packaging and labels ensuring quality assurance for compliance, visibility and storage. • Art directed photo and video shoots, provided creative direction and designed all branded materials.

Available to hire

I’m an artist, data-driven senior graphic designer who has experience in B2B and B2C demand gen marketing. My extensive career spans many industries and I’ve worked in advertising agencies and global marketing departments. I’m able to think conceptually then bring ideas to life with strong design solutions that have helped businesses develop authentic customer relationships.

studio G - Freelance Graphic Designer
• Think and design at a strategic level multi-dimensionally – digital, web, print - delivering excellent execution, meeting customer guidelines and budgets flawlessly…
• Create and strengthen brand visions throughout multiple touchpoints. Video, web, animation, ebooks/brochures, infographics, social media, tradeshow, packaging, UX/UI, logos and sales presentations.

Generation Next Franchise Brands - Senior Art Director
• Established a corporate identity and brand. Successfully directed and executed projects - websites, digital/print assets and custom franchisee visuals.
• Recreated the visuals of the frozen yogurt vending kiosk which helped in signing a well known national/international golf pro as a franchisee.
• Designed the user interface of the kiosk and art directed photography.
• Created trade show graphics and marketing materials that attracted
hundreds of attendees and increased new business opportunities.

Masar Johnston Advertising & Design - Art Director
• Launching Althea’s bio-conjugate manufacturing and HPAPI fill and finish services, I created the visual representation of an Antibody Drug Conjugate (ADC) product, marketing collateral, event, website, digital, mural and door graphics.
• Managed/executed projects ranging from a custom pinball machine, custom packaging, catalogs, hand drawn illustrations, logos, product launches, tradeshow graphics and websites.

Saint-Gobain Solar Gard LLC - Lead Graphic Designer
• Created a company brand identity and voice. Designed brand guidelines; trained and managed branding on a global scale throughout multiple platforms. This ensured consistent, high-quality marketing materials and messaging.
• Strategically developed marketing materials with a global approach, being sensitive to country-specific considerations.
• Worked hand in hand with senior management, sales, service, technical, product teams and customers to build value and drive retention for services and products.
• Daily management of projects from concept to completion while directing production artists and external vendors.
• Created digital animations and video for sales presentations, marketing initiatives and tradeshow events.
• Remixed video content with country specific accents/dialect.
• Redesigned packaging and labels ensuring quality assurance for compliance, visibility and storage.
• Art directed photo and video shoots, provided creative direction and
designed all branded materials.

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Skills

Fr
Freelance Gig

Experience Level

Freelance Gig
Expert

Education

Certificate at General Assembly
December 18, 2019
Front End Web Development
Bachelor Of Arts at San Diego State University
December 13, 1991
Graphic Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Non-Profit Organization, Wholesale & Distribution, Other
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    uniE621 Whetman Pinks Pinball Machine Custom Graphics
    Located in the UK, Whetman Pinks is a breeder and exporter of award winning perfumed Pinks and Dianthus plants. As a promotional item for a Dianthus plant launch, the client bought a pinball machine. The concept was to combine the entertainment value of the machine with the launch to draw people in. I created the graphics for the machine, posters, plant pots and stickers. The pinball machine remained in the clients office after the event.
    uniE621 Ajinomoto Althea, Inc. Product Launch and Branding
    To launch Althea's bio-conjugate manufacturing and HPAPI fill and finish services, I created a visual representation of an ADC (Antibody Drug Conjugate), an ADC icon, a brochure, event graphics and website landing pages, all with the goal of creating a more consistent and “approachable” brand identity for what most consider a very “cold and clinical” line.
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    Generation Next Franchise Brands, Inc is a full-scale developer of patented robotic vending innovations and technologies. This is one of the concepts I created for the company's logo.
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    As a part of WittKieffer's rebranding initiative, I was tasked with designing a brand messaging book. To ensure the brand, the essence, and the work is adapted and maintained, I created an interactive ebook that is able to be distributed to all levels of personnel and partners. Easy to understand, visually representative and segmented for easy navigation and usage, the brand guidelines resource ensured that the WittKieffer brand was embraced and successfully transitioned across the company.
    uniE621 NFINIT Security Symposium
    The NFINIT Security Symposium was an invitation-only event helping C-suite executives and technology leaders to align to a common framework for ensuring business continuity amid today’s increasing cyber threats. I designed an oversized invitation (9.25 inches x 5.75 inches for maximum visibility), a microsite, a save-the-date website, PowerPoint presentation template and a promotional video.