I’m an artist, data-driven senior graphic designer who has experience in B2B and B2C demand gen marketing. My extensive career spans many industries and I’ve worked in advertising agencies and global marketing departments. I’m able to think conceptually then bring ideas to life with strong design solutions that have helped businesses develop authentic customer relationships.
studio G - Freelance Graphic Designer
• Think and design at a strategic level multi-dimensionally – digital, web, print - delivering excellent execution, meeting customer guidelines and budgets flawlessly…
• Create and strengthen brand visions throughout multiple touchpoints. Video, web, animation, ebooks/brochures, infographics, social media, tradeshow, packaging, UX/UI, logos and sales presentations.
Generation Next Franchise Brands - Senior Art Director
• Established a corporate identity and brand. Successfully directed and executed projects - websites, digital/print assets and custom franchisee visuals.
• Recreated the visuals of the frozen yogurt vending kiosk which helped in signing a well known national/international golf pro as a franchisee.
• Designed the user interface of the kiosk and art directed photography.
• Created trade show graphics and marketing materials that attracted
hundreds of attendees and increased new business opportunities.
Masar Johnston Advertising & Design - Art Director
• Launching Althea’s bio-conjugate manufacturing and HPAPI fill and finish services, I created the visual representation of an Antibody Drug Conjugate (ADC) product, marketing collateral, event, website, digital, mural and door graphics.
• Managed/executed projects ranging from a custom pinball machine, custom packaging, catalogs, hand drawn illustrations, logos, product launches, tradeshow graphics and websites.
Saint-Gobain Solar Gard LLC - Lead Graphic Designer
• Created a company brand identity and voice. Designed brand guidelines; trained and managed branding on a global scale throughout multiple platforms. This ensured consistent, high-quality marketing materials and messaging.
• Strategically developed marketing materials with a global approach, being sensitive to country-specific considerations.
• Worked hand in hand with senior management, sales, service, technical, product teams and customers to build value and drive retention for services and products.
• Daily management of projects from concept to completion while directing production artists and external vendors.
• Created digital animations and video for sales presentations, marketing initiatives and tradeshow events.
• Remixed video content with country specific accents/dialect.
• Redesigned packaging and labels ensuring quality assurance for compliance, visibility and storage.
• Art directed photo and video shoots, provided creative direction and
designed all branded materials.
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