GaryMac - Design Thinking - _Website not available. Sign in: https://www.twine.net/signup_ As the Head of Design, I co-ordinate the performance and optimisation of the design department’s effectiveness in order to guide the client commercial efforts.  Common scenarios are last-minute news media adverts, that may have 24hr deadline. Planning for these moments is vital and providing each client with a brand guideline booklet and helps to meet deadlines. In most instances, this involves dual branding or core partnership agencies or co-fund activity it may be a requirement to include a specific brand logo. Offering flexibility for both brands’ logos to co-exist within the execution without compromising or fighting with each other. The guidelines also give the opportunity to create poster templates, typographic styles and colour options. • Senior Graphic Designer at PurpleSheep design and marketing agency with an emphasis on brand identity. • Design Lead on branding and identity projects. Initiated brainstorming workshops to strategy led meetings for promotional campaigns, website wire-framing, and design. • Design thinking workshops for brands - print collateral, and motion graphics for promotional campaigns. • Project managed the PurpleSheep team on client project targets and deadlines. Creative direction on all client campaigns. • Designed identity systems for 20+ companies and products. • Responsible for some major IoT branding contracts; Dunraven Systems, OilPal, Delta Software (Sigfox). Nationwide and local businesses include: NFRN, CIDO, Banbridge District Enterprise, EURES, 7 Summits Consultancy, PIPs, Simply Fruit, Discovered (Scouts Ireland), Travelmore, Armagh GAA, Edmund Rice College, Choice Finance, St. Ronan’s College, Setanta Fitness, Property Solutions, Chaos Crew Nutrition, Shapeshifter Nutrition, Carlingford Adventure Centre, More to Carlingford, Skypark, Courtlough, Choice Finance, Noel Conn, Armagh Banbridge Craigavon District Council, Training LMS. Armagh Tour Guide, Rukiya Coffee, Grange Designs, Hero Builder, OWraps, Audamorp, Callan River Wildlife Group, 15TStreet, Recruitment33. ____________________________________ Professional Skills • Brand/Identity Strategy • Graphic Design • Typography • UI/UX Development • Website Frontend • Wordpress Proficient • Identity System Design • Business Mentor/Consultant ____________________________________ • Interpersonal Skills • Design Thinking • Confident/Positive • Empathic Thinking Process • Dependability • Motivation Team Planner • Team Collaborator • Problem Solving • Effective Decision Maker…GaryMac - Design Thinking - _Website not available. Sign in: https://www.twine.net/signup_ As the Head of Design, I co-ordinate the performance and optimisation of the design department’s effectiveness in order to guide the client commercial efforts.  Common scenarios are last-minute news media adverts, that may have 24hr deadline. Planning for these moments is vital and providing each client with a brand guideline booklet and helps to meet deadlines. In most instances, this involves dual branding or core partnership agencies or co-fund activity it may be a requirement to include a specific brand logo. Offering flexibility for both brands’ logos to co-exist within the execution without compromising or fighting with each other. The guidelines also give the opportunity to create poster templates, typographic styles and colour options. • Senior Graphic Designer at PurpleSheep design and marketing agency with an emphasis on brand identity. • Design Lead on branding and identity projects. Initiated brainstorming workshops to strategy led meetings for promotional campaigns, website wire-framing, and design. • Design thinking workshops for brands - print collateral, and motion graphics for promotional campaigns. • Project managed the PurpleSheep team on client project targets and deadlines. Creative direction on all client campaigns. • Designed identity systems for 20+ companies and products. • Responsible for some major IoT branding contracts; Dunraven Systems, OilPal, Delta Software (Sigfox). Nationwide and local businesses include: NFRN, CIDO, Banbridge District Enterprise, EURES, 7 Summits Consultancy, PIPs, Simply Fruit, Discovered (Scouts Ireland), Travelmore, Armagh GAA, Edmund Rice College, Choice Finance, St. Ronan’s College, Setanta Fitness, Property Solutions, Chaos Crew Nutrition, Shapeshifter Nutrition, Carlingford Adventure Centre, More to Carlingford, Skypark, Courtlough, Choice Finance, Noel Conn, Armagh Banbridge Craigavon District Council, Training LMS. Armagh Tour Guide, Rukiya Coffee, Grange Designs, Hero Builder, OWraps, Audamorp, Callan River Wildlife Group, 15TStreet, Recruitment33. ____________________________________ Professional Skills • Brand/Identity Strategy • Graphic Design • Typography • UI/UX Development • Website Frontend • Wordpress Proficient • Identity System Design • Business Mentor/Consultant ____________________________________ • Interpersonal Skills • Design Thinking • Confident/Positive • Empathic Thinking Process • Dependability • Motivation Team Planner • Team Collaborator • Problem Solving • Effective Decision MakerWWWW…