Hi, I'm Genn! It's wonderful to "meet" you. A little about me: I'm a versatile and creative Graphic Designer with 15+ years of experience creating visually stunning designs across digital and print platforms. Proven track record of leading design projects from concept to execution, delivering high-quality visual solutions that align with brand objectives and resonate with target audiences. Skilled in Adobe Creative Suite, with expertise in typography, layout, and color theory. Capable of pitching design concepts, producing logos, banners, and interfaces, and creating design briefs. Excellent communication and collaboration skills, passion for driving team creativity. --- **Employment and project experience** **Freelance Graphic Artist** _01/2020 - Current_ - Developed and implemented innovative brand identities, leading a successful visual revamp for Katya Vineyards, boosting brand visibility and market positioning through creative label and packaging designs. - Developed and executed a comprehensive email marketing and social media strategy for LuminaSkin, driving a 53% increase in customer bookings within 6 months through targeted engagement tactics. - Created visually compelling pitch decks and presentations for PowerHouse Energy Group, PLC, showcasing clean energy investments and transforming complex data into impactful infographics and multimedia formats that played a critical role in securing multi-million dollar investments. - Conceptualized, implemented, and managed a successful brand design and marketing campaign for NAOMI Nail Polish, resulting in a sold-out product line within its inaugural year, exceeding revenue targets by 105%. **Creative Lead** Paper Shoot Camera _09/2023 - 04/2024_ - Led and executed the 'Design Your Own Camera' campaign, increasing user engagement by 82%, conversion rates by 33%, and sales by 26% through strategic digital marketing and e-commerce optimizations on Shopify platform, including CSS and SEO strategies. - Enhanced product presentation and brand identity through SEO-optimized product descriptions and high-quality product mock-ups, resulting in a 67% increase in organic search traffic. - Led cross-functional training sessions, resulting in a 20% increase in team versatility for efficiently executing marketing campaigns and web maintenance tasks. - Led strategic B2B market expansion initiatives by developing customized product cases and pitch decks for prestigious collaborations and corporate clients, resulting in 300+ leads generated from a single event. - Led successful brand transition from stock imagery to bespoke designs, expanding product offerings and enhancing brand distinctiveness, resulting in a 49% increase in customer engagement.…Hi, I'm Genn! It's wonderful to "meet" you. A little about me: I'm a versatile and creative Graphic Designer with 15+ years of experience creating visually stunning designs across digital and print platforms. Proven track record of leading design projects from concept to execution, delivering high-quality visual solutions that align with brand objectives and resonate with target audiences. Skilled in Adobe Creative Suite, with expertise in typography, layout, and color theory. Capable of pitching design concepts, producing logos, banners, and interfaces, and creating design briefs. Excellent communication and collaboration skills, passion for driving team creativity. --- **Employment and project experience** **Freelance Graphic Artist** _01/2020 - Current_ - Developed and implemented innovative brand identities, leading a successful visual revamp for Katya Vineyards, boosting brand visibility and market positioning through creative label and packaging designs. - Developed and executed a comprehensive email marketing and social media strategy for LuminaSkin, driving a 53% increase in customer bookings within 6 months through targeted engagement tactics. - Created visually compelling pitch decks and presentations for PowerHouse Energy Group, PLC, showcasing clean energy investments and transforming complex data into impactful infographics and multimedia formats that played a critical role in securing multi-million dollar investments. - Conceptualized, implemented, and managed a successful brand design and marketing campaign for NAOMI Nail Polish, resulting in a sold-out product line within its inaugural year, exceeding revenue targets by 105%. **Creative Lead** Paper Shoot Camera _09/2023 - 04/2024_ - Led and executed the 'Design Your Own Camera' campaign, increasing user engagement by 82%, conversion rates by 33%, and sales by 26% through strategic digital marketing and e-commerce optimizations on Shopify platform, including CSS and SEO strategies. - Enhanced product presentation and brand identity through SEO-optimized product descriptions and high-quality product mock-ups, resulting in a 67% increase in organic search traffic. - Led cross-functional training sessions, resulting in a 20% increase in team versatility for efficiently executing marketing campaigns and web maintenance tasks. - Led strategic B2B market expansion initiatives by developing customized product cases and pitch decks for prestigious collaborations and corporate clients, resulting in 300+ leads generated from a single event. - Led successful brand transition from stock imagery to bespoke designs, expanding product offerings and enhancing brand distinctiveness, resulting in a 49% increase in customer engagement.WWW…
Hi, I'm Genn! It's wonderful to "meet" you. A little about me: I'm a versatile and creative Graphic Designer with 15+ years of experience creating visually stunning designs across digital and print platforms. Proven track record of leading design projects from concept to execution, delivering high-quality visual solutions that align with brand objectives and resonate with target audiences. Skilled in Adobe Creative Suite, with expertise in typography, layout, and color theory. Capable of pitching design concepts, producing logos, banners, and interfaces, and creating design briefs. Excellent communication and collaboration skills, passion for driving team creativity. --- **Employment and project experience** **Freelance Graphic Artist** _01/2020 - Current_ - Developed and implemented innovative brand identities, leading a successful visual revamp for Katya Vineyards, boosting brand visibility and market positioning through creative label and packaging designs. - Developed and executed a comprehensive email marketing and social media strategy for LuminaSkin, driving a 53% increase in customer bookings within 6 months through targeted engagement tactics. - Created visually compelling pitch decks and presentations for PowerHouse Energy Group, PLC, showcasing clean energy investments and transforming complex data into impactful infographics and multimedia formats that played a critical role in securing multi-million dollar investments. - Conceptualized, implemented, and managed a successful brand design and marketing campaign for NAOMI Nail Polish, resulting in a sold-out product line within its inaugural year, exceeding revenue targets by 105%. **Creative Lead** Paper Shoot Camera _09/2023 - 04/2024_ - Led and executed the 'Design Your Own Camera' campaign, increasing user engagement by 82%, conversion rates by 33%, and sales by 26% through strategic digital marketing and e-commerce optimizations on Shopify platform, including CSS and SEO strategies. - Enhanced product presentation and brand identity through SEO-optimized product descriptions and high-quality product mock-ups, resulting in a 67% increase in organic search traffic. - Led cross-functional training sessions, resulting in a 20% increase in team versatility for efficiently executing marketing campaigns and web maintenance tasks. - Led strategic B2B market expansion initiatives by developing customized product cases and pitch decks for prestigious collaborations and corporate clients, resulting in 300+ leads generated from a single event. - Led successful brand transition from stock imagery to bespoke designs, expanding product offerings and enhancing brand distinctiveness, resulting in a 49% increase in customer engagement.…Hi, I'm Genn! It's wonderful to "meet" you. A little about me: I'm a versatile and creative Graphic Designer with 15+ years of experience creating visually stunning designs across digital and print platforms. Proven track record of leading design projects from concept to execution, delivering high-quality visual solutions that align with brand objectives and resonate with target audiences. Skilled in Adobe Creative Suite, with expertise in typography, layout, and color theory. Capable of pitching design concepts, producing logos, banners, and interfaces, and creating design briefs. Excellent communication and collaboration skills, passion for driving team creativity. --- **Employment and project experience** **Freelance Graphic Artist** _01/2020 - Current_ - Developed and implemented innovative brand identities, leading a successful visual revamp for Katya Vineyards, boosting brand visibility and market positioning through creative label and packaging designs. - Developed and executed a comprehensive email marketing and social media strategy for LuminaSkin, driving a 53% increase in customer bookings within 6 months through targeted engagement tactics. - Created visually compelling pitch decks and presentations for PowerHouse Energy Group, PLC, showcasing clean energy investments and transforming complex data into impactful infographics and multimedia formats that played a critical role in securing multi-million dollar investments. - Conceptualized, implemented, and managed a successful brand design and marketing campaign for NAOMI Nail Polish, resulting in a sold-out product line within its inaugural year, exceeding revenue targets by 105%. **Creative Lead** Paper Shoot Camera _09/2023 - 04/2024_ - Led and executed the 'Design Your Own Camera' campaign, increasing user engagement by 82%, conversion rates by 33%, and sales by 26% through strategic digital marketing and e-commerce optimizations on Shopify platform, including CSS and SEO strategies. - Enhanced product presentation and brand identity through SEO-optimized product descriptions and high-quality product mock-ups, resulting in a 67% increase in organic search traffic. - Led cross-functional training sessions, resulting in a 20% increase in team versatility for efficiently executing marketing campaigns and web maintenance tasks. - Led strategic B2B market expansion initiatives by developing customized product cases and pitch decks for prestigious collaborations and corporate clients, resulting in 300+ leads generated from a single event. - Led successful brand transition from stock imagery to bespoke designs, expanding product offerings and enhancing brand distinctiveness, resulting in a 49% increase in customer engagement.WWWW…
Available to hire
Hi, I’m Genn! It’s wonderful to “meet” you.
A little about me:
I’m a versatile and creative Graphic Designer with 15+ years of experience creating visually stunning designs across digital and print platforms. Proven track record of leading design projects from concept to execution, delivering high-quality visual solutions that align with brand objectives and resonate with target audiences. Skilled in Adobe Creative Suite, with expertise in typography, layout, and color theory. Capable of pitching design concepts, producing logos, banners, and interfaces, and creating design briefs. Excellent communication and collaboration skills, passion for driving team creativity.
Employment and project experience
Freelance Graphic Artist
01/2020 - Current
- Developed and implemented innovative brand identities, leading a successful visual revamp for Katya Vineyards, boosting brand visibility and market positioning through creative label and packaging designs.
- Developed and executed a comprehensive email marketing and social media strategy for LuminaSkin, driving a 53% increase in customer bookings within 6 months through targeted engagement tactics.
- Created visually compelling pitch decks and presentations for PowerHouse Energy Group, PLC, showcasing clean energy investments and transforming complex data into impactful infographics and multimedia formats that played a critical role in securing multi-million dollar investments.
- Conceptualized, implemented, and managed a successful brand design and marketing campaign for NAOMI Nail Polish, resulting in a sold-out product line within its inaugural year, exceeding revenue targets by 105%.
Creative Lead
Paper Shoot Camera
09/2023 - 04/2024
- Led and executed the ‘Design Your Own Camera’ campaign, increasing user engagement by 82%, conversion rates by 33%, and sales by 26% through strategic digital marketing and e-commerce optimizations on Shopify platform, including CSS and SEO strategies.
- Enhanced product presentation and brand identity through SEO-optimized product descriptions and high-quality product mock-ups, resulting in a 67% increase in organic search traffic.
- Led cross-functional training sessions, resulting in a 20% increase in team versatility for efficiently executing marketing campaigns and web maintenance tasks.
- Led strategic B2B market expansion initiatives by developing customized product cases and pitch decks for prestigious collaborations and corporate clients, resulting in 300+ leads generated from a single event.
- Led successful brand transition from stock imagery to bespoke designs, expanding product offerings and enhancing brand distinctiveness, resulting in a 49% increase in customer engagement.
Skills
See more
Experience Level
Microsoft Powerpoint
Expert
Catalogue
Expert
Charcoal Illustration
Expert
Brochure
Expert
Flyer
Expert
Acrylic Illustration
Expert
Magazine
Expert
Letterhead
Expert
Logo
Expert
Copywriting
Expert
Infographic
Expert
Email Design
Expert
Canva
Expert
Figma
Intermediate
CorelDraw
Intermediate
Explainer Video
Intermediate
Character Design
Intermediate
Cartoon
Intermediate
Language
Education
Bachelor's of Fine Arts at Ringling School of Art and Desgin
May 30, 2006Illustration
Masters of Fine Arts at Full Sail University
July 15, 2012Media Design
Qualifications
Industry Experience
Consumer Goods, Energy & Utilities, Healthcare, Manufacturing, Media & Entertainment, Professional Services, Wholesale & Distribution, Retail, Travel & Hospitality, Other
NAOMI Nail Lacquer
I had the pleasure of meeting Naomi while working at CosPro Marketing. She had a brilliant idea to create her own line of vegan nail polishes and was in search of someone who could help bring her vision to life. After some discussions, we decided to join forces and collaborate on the launch of NAOMI Nail Lacquer.
Together, we worked tirelessly to make sure every detail was perfect, from the colors of the polishes to the packaging design. It was a challenging journey, but we were determined to make it a success. And seeing the brand take off was such a rewarding experience.
I was honored to be part of the brand’s beginning phases and cannot wait to see NAOMI Nail Lacquer grow in the future.
graphicdesigner logo webdesigner designer branding photoediting photography packagingdesign…I had the pleasure of meeting Naomi while working at CosPro Marketing. She had a brilliant idea to create her own line of vegan nail polishes and was in search of someone who could help bring her vision to life. After some discussions, we decided to join forces and collaborate on the launch of NAOMI Nail Lacquer.
Together, we worked tirelessly to make sure every detail was perfect, from the colors of the polishes to the packaging design. It was a challenging journey, but we were determined to make it a success. And seeing the brand take off was such a rewarding experience.
I was honored to be part of the brand’s beginning phases and cannot wait to see NAOMI Nail Lacquer grow in the future.
graphicdesigner logo webdesigner designer branding photoediting photography packagingdesignWW…
Katya Vineyards
Katya Vineyards is a full-service winery based in Morriston, FL, with a wine bar and gourmet restaurant in downtown Ocala, FL.
The Sokol family came to me wanting a more artistic approach to branding and print presentations on their wine bottles. We began with a series of three bottles showcasing their unique family heritage and family name. Utilizing the Sokol (surname) in Slavic, which means falcon, we created a unique group of wines depicting the falcon. When viewed separately, each bottle is its own piece of art, but the three bottles create a single falcon image.
After completing these initial designs, we began working on several others for premium wines, classic wines, wine jelly, bottles of vinegar, and champagne.
branding graphicdesigner illustrator logo designer packagingdesign…Katya Vineyards is a full-service winery based in Morriston, FL, with a wine bar and gourmet restaurant in downtown Ocala, FL.
The Sokol family came to me wanting a more artistic approach to branding and print presentations on their wine bottles. We began with a series of three bottles showcasing their unique family heritage and family name. Utilizing the Sokol (surname) in Slavic, which means falcon, we created a unique group of wines depicting the falcon. When viewed separately, each bottle is its own piece of art, but the three bottles create a single falcon image.
After completing these initial designs, we began working on several others for premium wines, classic wines, wine jelly, bottles of vinegar, and champagne.
branding graphicdesigner illustrator logo designer packagingdesignWW…
William Stone Premiere Properties Website
William Stone Properties is a distinguished custom home construction company based in Celebration, Florida. Their portfolio boasts some of the most remarkable custom homes and unique vacation rental properties located in close proximity to Disney World.
As their designated website designer, I had the opportunity to work closely with William Stone Properties to create a website that would encapsulate the essence of their elegant and grand designs while providing a user-friendly interface that would appeal to those seeking more modest Florida living.
Through careful conceptualization, I developed a clean, modern, and timeless design, ensuring that the website would stand the test of time and provide a lasting platform for their business.
In addition to designing and implementing the website, I led their branding update, working on various collateral to better advertise their business and enhance their brand image. My collaboration with William Stone Properties was an enriching experience, and I was delighted to contribute to their success.
logo graphicdesigner webdesigner designer copywriter contentcreator…William Stone Properties is a distinguished custom home construction company based in Celebration, Florida. Their portfolio boasts some of the most remarkable custom homes and unique vacation rental properties located in close proximity to Disney World.
As their designated website designer, I had the opportunity to work closely with William Stone Properties to create a website that would encapsulate the essence of their elegant and grand designs while providing a user-friendly interface that would appeal to those seeking more modest Florida living.
Through careful conceptualization, I developed a clean, modern, and timeless design, ensuring that the website would stand the test of time and provide a lasting platform for their business.
In addition to designing and implementing the website, I led their branding update, working on various collateral to better advertise their business and enhance their brand image. My collaboration with William Stone Properties was an enriching experience, and I was delighted to contribute to their success.
logo graphicdesigner webdesigner designer copywriter contentcreatorWW…
LuminaSkin
LuminaSkin, a distinguished boutique medspa and laser center situated in San Mateo, has been utilizing cutting-edge technologies that are on par with those employed by bigger spa chains.
I had the opportunity to collaborate with LuminaSkin starting in the early months of 2021 to enhance their brand image and augment their profitability in the wake of the pandemic. Initially, I was tasked with creating some printed materials and email newsletters, which evolved into developing more extensive digital and print marketing materials, including monthly newsletters, blog posts, and redesigned website pages. In addition, I contributed to establishing a more prominent social media presence for the spa, resulting in a steady growth of their following.
graphicdesigner webdesigner designer branding socialmedia emailmarketing marketing contentcreator copywriter…LuminaSkin, a distinguished boutique medspa and laser center situated in San Mateo, has been utilizing cutting-edge technologies that are on par with those employed by bigger spa chains.
I had the opportunity to collaborate with LuminaSkin starting in the early months of 2021 to enhance their brand image and augment their profitability in the wake of the pandemic. Initially, I was tasked with creating some printed materials and email newsletters, which evolved into developing more extensive digital and print marketing materials, including monthly newsletters, blog posts, and redesigned website pages. In addition, I contributed to establishing a more prominent social media presence for the spa, resulting in a steady growth of their following.
graphicdesigner webdesigner designer branding socialmedia emailmarketing marketing contentcreator copywriterWW…
Swan Song
This evocative piece seamlessly interweaves the haunting dualities of "Black Swan," translating the psychological metamorphosis and the interplay of innocence against malevolence into a visual symphony. The delicate linework mimics the finesse of a ballerina's poise, while the inky dribbles that cascade from the subject's eyes reflect the inevitable bleed of the protagonist's darker self into reality. The duality of the character is portrayed through the stark contrast of the pure, unpigmented regions against the deep, somber blues and blacks that suggest the encroachment of the 'Black Swan' persona.
In the feathery details, meticulously etched, there's a nod to the painstaking discipline of ballet, as well as the fracturing psyche of the protagonist—each feather could be seen as a plume of thought, some untainted, others darkened by the ink of her shadow self. The digital watercolor sweeps across the canvas with a ghostly and ethereal fluidity, much like the transformation that occurs within the film's narrative, creating tension between the tangible and the spectral.
The image is not only a mere reflection of the protagonist’s troubled journey but an introspective map that invites the viewer to contemplate their own inner battles and the contrasting forces within. It's a visceral manifestation of the struggle between light and dark, order and chaos, discipline and madness, each element echoing the film’s thematic heartbeat, where the pursuit of perfection leads to an inevitable, though no less tragic, unraveling.
digitalillustration artist illustrator painter graphicdesign designer…This evocative piece seamlessly interweaves the haunting dualities of "Black Swan," translating the psychological metamorphosis and the interplay of innocence against malevolence into a visual symphony. The delicate linework mimics the finesse of a ballerina's poise, while the inky dribbles that cascade from the subject's eyes reflect the inevitable bleed of the protagonist's darker self into reality. The duality of the character is portrayed through the stark contrast of the pure, unpigmented regions against the deep, somber blues and blacks that suggest the encroachment of the 'Black Swan' persona.
In the feathery details, meticulously etched, there's a nod to the painstaking discipline of ballet, as well as the fracturing psyche of the protagonist—each feather could be seen as a plume of thought, some untainted, others darkened by the ink of her shadow self. The digital watercolor sweeps across the canvas with a ghostly and ethereal fluidity, much like the transformation that occurs within the film's narrative, creating tension between the tangible and the spectral.
The image is not only a mere reflection of the protagonist’s troubled journey but an introspective map that invites the viewer to contemplate their own inner battles and the contrasting forces within. It's a visceral manifestation of the struggle between light and dark, order and chaos, discipline and madness, each element echoing the film’s thematic heartbeat, where the pursuit of perfection leads to an inevitable, though no less tragic, unraveling.
digitalillustration artist illustrator painter graphicdesign designerWW…
Experiential Marketing | Beauty and Wellness
I worked with CosPro Marketing on in-store events and special promotions for major beauty, health and wellness brands (Maybelline, L'Oreal, Vichy, La-Roche Posay) to leading retailers (Sephora, Ulta, Kohl's, CVS Pharmacy, Walgreens).
My primary responsibility was to create training materials for the store associates and consumer-facing materials. This included everything from graphic design and photo editing to layout design, copywriting, and editing. Sometimes, I had to source or create imagery for the event materials. Depending on the brand’s guidelines, we would use their templates or make designs to match their aesthetic.
I also had the privilege of leading the art team and managing the projects created for our biggest client.
graphicdesigner branding designer layoutdesign advertising experientialdesign marketing…I worked with CosPro Marketing on in-store events and special promotions for major beauty, health and wellness brands (Maybelline, L'Oreal, Vichy, La-Roche Posay) to leading retailers (Sephora, Ulta, Kohl's, CVS Pharmacy, Walgreens).
My primary responsibility was to create training materials for the store associates and consumer-facing materials. This included everything from graphic design and photo editing to layout design, copywriting, and editing. Sometimes, I had to source or create imagery for the event materials. Depending on the brand’s guidelines, we would use their templates or make designs to match their aesthetic.
I also had the privilege of leading the art team and managing the projects created for our biggest client.
graphicdesigner branding designer layoutdesign advertising experientialdesign marketingWW…
SONY Ghostbusters: Frozen Empire Premiere for Paper Shoot Camera
This was a fun project for Paper Shoot Camera during my contract position. SONY contacted the company to develop camera designs to celebrate the new and classic film franchise for the new movie premiere. I took it a couple of steps further and created the visual of a filter card. The idea behind that was to repurpose Paper Shoot's Icy Chill card and rebrand it for the film. The filter card would give images an icy, cold feel that is evocative of the overall theme of the new movie: "Frozen Empire." I added a custom camera strap and lens cap because what camera package isn't complete without some cool swag?
Fun fact: I also wrote all the content for the pitch deck!
illustrator graphicdesigner productdesign packaging presentationdesign pitchdecks…This was a fun project for Paper Shoot Camera during my contract position. SONY contacted the company to develop camera designs to celebrate the new and classic film franchise for the new movie premiere. I took it a couple of steps further and created the visual of a filter card. The idea behind that was to repurpose Paper Shoot's Icy Chill card and rebrand it for the film. The filter card would give images an icy, cold feel that is evocative of the overall theme of the new movie: "Frozen Empire." I added a custom camera strap and lens cap because what camera package isn't complete without some cool swag?
Fun fact: I also wrote all the content for the pitch deck!
illustrator graphicdesigner productdesign packaging presentationdesign pitchdecksWW…
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