Colorly Cosmetics, formerly known as Colour Lover Cosmetics, is a 10-free, vegan, cruelty-free nail polish brand based in Slovakia. Despite offering high-quality, sustainable products, the brand struggled to differentiate itself in the competitive beauty market. Their outdated visual identity failed to communicate the vibrancy and eco-consciousness that modern consumers demand. We began by refining Colorly's brand strategy, renaming the brand to align with its playful yet responsible ethos of "Good Clean Fun." Through market research, we redefined the target audience, ensuring the new brand message resonated with consumers seeking clean and vibrant beauty products. A comprehensive brand book was developed to serve as a guide for the updated strategy and visuals.
The visual identity refresh revitalized Colorly's logo, color palette, typography, and packaging, striking a balance between modern professionalism and playful energy. The redesigned website also enhanced the user experience by introducing intuitive filters, product categorization, and impactful storytelling. This made product discovery easier while highlighting Colorly’s unique value in the clean beauty space. With a cohesive brand identity and a more user-friendly digital presence, Colorly Cosmetics now stands out as a leader in sustainable beauty, attracting its ideal audience and fostering a loyal customer base.
brandstrategy branding branddesign webdesigner…Colorly Cosmetics, formerly known as Colour Lover Cosmetics, is a 10-free, vegan, cruelty-free nail polish brand based in Slovakia. Despite offering high-quality, sustainable products, the brand struggled to differentiate itself in the competitive beauty market. Their outdated visual identity failed to communicate the vibrancy and eco-consciousness that modern consumers demand. We began by refining Colorly's brand strategy, renaming the brand to align with its playful yet responsible ethos of "Good Clean Fun." Through market research, we redefined the target audience, ensuring the new brand message resonated with consumers seeking clean and vibrant beauty products. A comprehensive brand book was developed to serve as a guide for the updated strategy and visuals.
The visual identity refresh revitalized Colorly's logo, color palette, typography, and packaging, striking a balance between modern professionalism and playful energy. The redesigned website also enhanced the user experience by introducing intuitive filters, product categorization, and impactful storytelling. This made product discovery easier while highlighting Colorly’s unique value in the clean beauty space. With a cohesive brand identity and a more user-friendly digital presence, Colorly Cosmetics now stands out as a leader in sustainable beauty, attracting its ideal audience and fostering a loyal customer base.
brandstrategy branding branddesign webdesignerWW…